accountUS local advertising revenues will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR), according to a topline forecast released by BIA’s Kelsey Group, which also predicts declining profit margins for most media, writes MarketingCharts.
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Reactions to Interactive Growth to Offset Local Ad Market Declines
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