Most Active Articles 2009-11-26T09:51:13.865-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:advertising-industry Steven Finch sfinch912 urn:com:businessweek:bx:article:4499927144424930092-9971d2a2cc53f212d8e789ae8fcd356a 2009-11-25T15:45:44.735-05:00

LAKE PLACID, N.Y., Nov. 25 (SEND2PRESS NEWSWIRE) -- Riverside Media / Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the...

LAKE PLACID, N.Y., Nov. 25 (SEND2PRESS NEWSWIRE) -- Riverside Media / Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the... http://www.send2press.com/newswire/2009-11-1125-003.shtml Christopher Simmons csimmons281 1 0 1 0 urn:com:businessweek:bx:article:2076144770881054553-c1759f71411cdbae234fbf5042cd08f8 2009-11-24T09:59:53.017-05:00

PRI Releases First North American Digital Signage Index CHICAGO, IL The Platt Retail Institute (PRI), in conjunction with the Chicago School of Professional Psychology, has released the first North American Digital Signage Index (NADSI).

PRI Releases First North American Digital Signage Index CHICAGO, IL The Platt Retail Institute (PRI), in conjunction with the Chicago School of Professional Psychology, has released the first North American Digital Signage Index (NADSI). http://www.digitalsignageuniverse.com/news_pri_112409.html Lionel Tepper ltepper437 3 3 0 0 urn:com:businessweek:bx:article:9269635359527297265-68f42745d4f476dd20b52bc2d5b0a349 2009-11-24T05:53:35.954-05:00

Intention Economy: Data + Meaning By Tim Leberecht - November 15, 2009 If you only see one slide show about the State of the Internet in 2009, "Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)" by David Gillespie, an...

Intention Economy: Data + Meaning By Tim Leberecht - November 15, 2009 If you only see one slide show about the State of the Internet in 2009, "Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)" by David Gillespie, an... http://designmind.frogdesign.com/blog/intention-economy-data-meaning.html Itamar Medeiros imedeiros325 1 1 0 0 urn:com:businessweek:bx:article:2142549968171149408-42fcdd1d6e383e175b04d2e742cc090d 2009-11-23T17:44:26.602-05:00

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff.

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff. http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_social_media_strategy_consultant_speaker_stop-campainging-and-start-conversing.html Tom Martin tmartin858 2 1 0 1 urn:com:businessweek:bx:article:4650465415979680278-ce78bffdbdc7c8bdbb9ad0cc3af336c8 2009-11-23T17:34:28.002-05:00

As the recession ends, make sure you have your best agency staffers locked up and focused on your account.

As the recession ends, make sure you have your best agency staffers locked up and focused on your account. http://mlcwideangle.exbdblogs.com/2009/11/23/don%e2%80%99t-let-valuable-agency-talent-walk-out-the-door/ Marketing Leadership Council tkoopersmith354 0 0 0 0 urn:com:businessweek:bx:article:11184314657743001703-f649b2f61b7e18a8d6fce80e20d3c265 2009-11-23T05:02:47.489-05:00

2009 Design Annual The finest design solutions of the past year were chosen by our distinguished jury who, despite challenging economic conditions, expressed optimism about the future of design and found plenty of excellent work to choose from.

2009 Design Annual The finest design solutions of the past year were chosen by our distinguished jury who, despite challenging economic conditions, expressed optimism about the future of design and found plenty of excellent work to choose from. http://www.commarts.com/annuals/2009-Design Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:7769656487400688872-58b1971d0aa28118f66b25e5a735c46d 2009-11-22T21:07:30.788-05:00

ATLANTA (AdAge.com) -- Coca-Cola is gearing up for its largest social-media project ever, one that will test its own internal flexibility and force a number of its global markets into the digital and social-media space. Expedition 206 Expedition 206...

ATLANTA (AdAge.com) -- Coca-Cola is gearing up for its largest social-media project ever, one that will test its own internal flexibility and force a number of its global markets into the digital and social-media space. Expedition 206 Expedition 206... http://adage.com/digital/article?article_id=140591 Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:13668186095489426668-b786f2ff9a820413a75f4438266a247d 2009-11-22T20:57:47.085-05:00

Creativity and Technology debuted across the Atlantic today at London's Saatchi Gallery, housed in a former army barracks in the delightfully posh Sloane Square neighborhood. Out front, English school children scampered in mustard jumpers and maroon...

Creativity and Technology debuted across the Atlantic today at London's Saatchi Gallery, housed in a former army barracks in the delightfully posh Sloane Square neighborhood. Out front, English school children scampered in mustard jumpers and maroon... http://adage.com/digital/article?article_id=140658 Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:13668665719395136206-ae5eef93a1739d670dde03ca2149a0a2 2009-11-22T20:55:35.731-05:00

LONDON (AdAge.com) -- Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity's technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe's top talent in advertising, technology and design. Speakers ranged from agency creatives and technologists to writers such as Adam Greenfield, author of "Everyware" and head of design direction at Nokia.

LONDON (AdAge.com) -- Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity's technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe's top talent in advertising, technology and design. Speakers ranged from agency creatives and technologists to writers such as Adam Greenfield, author of "Everyware" and head of design direction at Nokia. http://adage.com/digital/article?article_id=140678 Itamar Medeiros imedeiros325 0 0 0 0 urn:com:businessweek:bx:article:6593221019604278856-ef84a49f2ed30ca20642b42d59635ce5 2009-11-22T14:38:12.656-05:00

Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend / Follower relationship and want to reach out using the power of Twitter users social graphs to raise awareness of a particular campaign?

Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend / Follower relationship and want to reach out using the power of Twitter users social graphs to raise awareness of a particular campaign? http://www.technicavita.org/social-advice/twitter/advertise-on-twitter-using-be-a-magpie.html John Carnell jcarnell640 1 1 0 0 urn:com:businessweek:bx:article:18342861224662635818-c0e86ce3e89a0efb147d3bdd50163803 2009-11-16T23:54:55.201-05:00

December's L.A. Auto Show is only a few weeks away, and carmakers from around the world are gearing up for the event, which promises to be a bit livelier than last year's rather somber proceedings.

December's L.A. Auto Show is only a few weeks away, and carmakers from around the world are gearing up for the event, which promises to be a bit livelier than last year's rather somber proceedings. http://www.motorauthority.com/blog/1038459_audi-uses-social-media-to-shape-los-angeles-design-challenge-entries Maanasi R K mrk4439 1 0 0 1 urn:com:businessweek:bx:article:10145047323642163557-8e072b3fe866387c32a92b5b8da62457 2009-11-13T11:47:09.219-05:00

This week, the timeless debate over whether digital agencies are ready to take the lead role in brand stewardship has come to a frothy boil. The familiar comment flame war has erupted and the traditional flurry of blogging is already underway. Meanwhile the Twitter-sphere is sinking their teeth in like a frenzy of sharks at an all-you-can eat steak buffet. There’s blood in the water, people. Everyone to their posts! (Pun intended.)

This week, the timeless debate over whether digital agencies are ready to take the lead role in brand stewardship has come to a frothy boil. The familiar comment flame war has erupted and the traditional flurry of blogging is already underway. Meanwhile the Twitter-sphere is sinking their teeth in like a frenzy of sharks at an all-you-can eat steak buffet. There’s blood in the water, people. Everyone to their posts! (Pun intended.) http://anidea.com/strategy/what-exactly-is-a-digital-agency-anyway/ AgencyNet Interactive ainteractive565 4 4 0 0 urn:com:businessweek:bx:article:7042084412061282647-e2d15d87686806a2394624cf37bb579e 2009-11-12T17:12:27.175-05:00

The Unbound Edition players, wisely sporting plastic-lined undergarments, take the stage to present the season finale, "Shut the Door. Have a Seat." (curtain up)

The Unbound Edition players, wisely sporting plastic-lined undergarments, take the stage to present the season finale, "Shut the Door. Have a Seat." (curtain up) http://www.unboundedition.com/pdp_thinking/2009/nov/12/attention-deficit-theatre-mad-men-season-three-epi/ Patrick Davis Partners jdebruijn841 4 4 0 0 urn:com:businessweek:bx:article:5046213149773207572-fe489bce93cc8219d5878dc844152ff7 2009-11-11T02:35:04.524-05:00

There are two types of discussion when selling and in Pharmaceuticals sales it’s the same. The first type of discussion between the company and the physician is best termed a “no conflict story”. In this case there is a medical need which a...

There are two types of discussion when selling and in Pharmaceuticals sales it’s the same. The first type of discussion between the company and the physician is best termed a “no conflict story”. In this case there is a medical need which a... http://newbrandstories.wordpress.com/2009/11/08/a-tale-of-two-pharma-brand-stories/ Mark Lightowler mlightowler581 8 8 0 0 urn:com:businessweek:bx:article:11592721052199373746-48dc6a4b2c2d4815c6469d83c37e9ae0 2009-11-13T12:32:26.029-05:00

2t’s rarely a straight path from concept to final deployment. Innovation requires a fair amount of flexibility. “More often than not, the business plan that you start out with is not the plan that you will end up with,” said Gregg Kaplan, COO and President of Coinstar, and this year’s keynote speaker at the 2009

2t’s rarely a straight path from concept to final deployment. Innovation requires a fair amount of flexibility. “More often than not, the business plan that you start out with is not the plan that you will end up with,” said Gregg Kaplan, COO and President of Coinstar, and this year’s keynote speaker at the 2009 http://www.digitalsignageuniverse.com/events_kioskcom_nyc09.html Lionel Tepper ltepper437 1 1 0 0 urn:com:businessweek:bx:article:11915213997494506800-dc32921ff613bc32affcd82eb07650bd 2009-11-12T22:06:13.070-05:00

A research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and researcher comScore will allow advertisers to know how in-game ads motivate gamers to visit Web sites, conduct brand-related search queries, and engage in...

A research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and researcher comScore will allow advertisers to know how in-game ads motivate gamers to visit Web sites, conduct brand-related search queries, and engage in... http://www.mytechboxonline.com/mtogame/ingame-ad-11.html Rakesh Raman rraman103 2 1 0 1 urn:com:businessweek:bx:article:13779160022826114807-f77662fe8e7a24c0e1d76ce491733402 2009-11-12T16:20:08.317-05:00

Lin TV Corp. (NYSE:TVL) got the top spot on Wells Fargo Securities LLC's scorecard for the television industry's third-quarter results. The Providence, R.I., company beat estimates for third-quarter revenue, Ebitda and earnings per share.

Lin TV Corp. (NYSE:TVL) got the top spot on Wells Fargo Securities LLC's scorecard for the television industry's third-quarter results. The Providence, R.I., company beat estimates for third-quarter revenue, Ebitda and earnings per share. http://www.thedeal.com/dealscape/2009/11/the_tv_recession.php Brennen Wysong bwysong598 1 1 0 0 urn:com:businessweek:bx:article:455826890421317531-23fc18a8d770efbe55a7ba0e1009f14c 2009-11-03T08:40:54.421-05:00

Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door. Could it be a cute, innocent, costumed child hoping for a sweet return for his or her efforts? Or this time will it be a masked teenager with a malicious, hidden agenda -- just looking to get some loot? Oddly enough, this is what advertisers and agencies experience every day when they buy across networks and exchanges.

Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door. Could it be a cute, innocent, costumed child hoping for a sweet return for his or her efforts? Or this time will it be a masked teenager with a malicious, hidden agenda -- just looking to get some loot? Oddly enough, this is what advertisers and agencies experience every day when they buy across networks and exchanges. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116638 Jenn LaRocco jlarocco496 7 6 0 1 urn:com:businessweek:bx:article:14633623588366740299-4dc2c9d073861d3f7f575618dfff14d3 2009-11-11T13:11:46.818-05:00

Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake. Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail to make changes in the rest of your organization, stress and failure will follow.

Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake. Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail to make changes in the rest of your organization, stress and failure will follow. http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/k1KLnqX_Pzo/choose-your-customers-choose-your-future.html John Jantsch jjantsch566 1 1 0 0 urn:com:businessweek:bx:article:8027600373635976833-1e51e051a988198c2941380eacaa472a 2009-11-11T18:31:10.083-05:00

Digital Out-of-Home Among the Fastest Growing Media in the World in 2009, Amid Sharp Ad Spend Downturn and Decline in Traditional OOH, Although Sector Experiences "Shakeout" Previously Predicted

Digital Out-of-Home Among the Fastest Growing Media in the World in 2009, Amid Sharp Ad Spend Downturn and Decline in Traditional OOH, Although Sector Experiences "Shakeout" Previously Predicted http://www.digitalsignageuniverse.com/news_pqmedia_112009.html Lionel Tepper ltepper437 0 0 0 0 urn:com:businessweek:bx:article:15006874570597862145-9179197d5bb6fd6b12ad8fe11e080f62 2009-11-11T13:10:20.033-05:00

When it comes to YouTube ads, you can’t say that Google isn’t trying. You’ve got overlay ads, post-roll ads, huge banners, and yes, you’ve got pre-roll ads, which didn’t work out very well because the users were unwilling to watch a pre-roll video before a video that’s also very short – in some cases, even shorter than the actual ad they were forced to see. Now, Google has decided that it’s time to try out pre-roll ads in skippable form once again. Put all these ads in one video, and you get a mess. Fortunately, these new skippable pre-roll ads will be just another experiment, visible on videos from content providers who opted in for the test.

When it comes to YouTube ads, you can’t say that Google isn’t trying. You’ve got overlay ads, post-roll ads, huge banners, and yes, you’ve got pre-roll ads, which didn’t work out very well because the users were unwilling to watch a pre-roll video before a video that’s also very short – in some cases, even shorter than the actual ad they were forced to see. Now, Google has decided that it’s time to try out pre-roll ads in skippable form once again. Put all these ads in one video, and you get a mess. Fortunately, these new skippable pre-roll ads will be just another experiment, visible on videos from content providers who opted in for the test. http://mashable.com/2009/11/11/pre-roll-ads-youtube/ John Jantsch jjantsch566 0 0 0 0 urn:com:businessweek:bx:article:4134358016266763577-abeba3bb51436be68cea139edb783668 2009-10-23T10:54:56.899-04:00

Right now, every dollar in a marketer's budget has to stretch even further and show even more ROI than ever before. Email marketing is now the method of choice for marketers, because it's grounded on the cost per acquisition model.

Right now, every dollar in a marketer's budget has to stretch even further and show even more ROI than ever before. Email marketing is now the method of choice for marketers, because it's grounded on the cost per acquisition model. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115972 Jenn LaRocco jlarocco496 8 6 1 1 urn:com:businessweek:bx:article:6751972202333188677-44910673523db894f98c1a02e6af1801 2009-11-06T09:25:07.913-05:00

Help yourself to the prime rib and the fillet of sole and move to the front of the theatre as the Unbound Edition Players present "The Grown Ups."

Help yourself to the prime rib and the fillet of sole and move to the front of the theatre as the Unbound Edition Players present "The Grown Ups." http://www.unboundedition.com/pdp_thinking/2009/nov/5/attention-deficit-theatre-mad-men-season-three-epi/ Patrick Davis Partners jdebruijn841 2 2 0 0 urn:com:businessweek:bx:article:16393218184931839551-792ca295b9c63e4add61ef6d0f907650 2009-11-02T14:55:36.406-05:00

With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead to increased awareness, interest and sales.

With today's low-cost content creation and distribution tools brands can create 'campfire conversations' that can lead to increased awareness, interest and sales. http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_advertising_social_media_strategy_expert_creating-campfire-conversations.html Tom Martin tmartin858 5 5 0 0 urn:com:businessweek:bx:article:6961726087710147465-a12a1f39030c4a1b1b73689b51080868 2009-11-06T11:02:27.016-05:00

Until now, AR has never been used in Canada for out-of-home marketing purposes.

Until now, AR has never been used in Canada for out-of-home marketing purposes. http://www.digitalsignageuniverse.com/news_voltmedia_110609.html Lionel Tepper ltepper437 1 1 0 0