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ADVERTISING INDUSTRY

As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.

Advertising Industry is part of Business Exchange, suggested by Steven Finch. This topic contains 2,289 news and 587 blog items. Read updated news, blogs, and resources about Advertising Industry. Find user-submitted articles and reactions on Advertising Industry from like-minded professionals.

News

Recent news on this topic.

Magazines Explore Ways to Weigh an Ad’s Impactmore

M.R.I. executives defended its methodology, but conceded problems with the door-to-door approach. “While there are very...

U.S. ad spending down 14% in first quartermore

Les Moonves have recently said that sentiment among advertisers is improving. One of the major obstacles facing the...

Why I Started a Small Advertising Agency - Small Agency Diarymore

On Monday I started an ad agency. Just what the world needs now. It's called Darling, and it had nothing to do with me...

Advertising - In Ads, Banks Try the Warm and Cozy Approachmore

A television commercial for Bank of America, which bought the troubled mortgage lender Countrywide, envisions better...

PepsiCo's Mtn Dew Enters World of Warcraftmore

In the U.S., PepsiCo's Mtn Dew is offering two limited edition line extensions inspired by Blizzard Entertainment's...

Social Media V. Job Boards: The Winnermore

The rise of social media is creating plenty of opportunities for employers to showcase their message and to interact...

Thinking Beyond the Online Bannermore

Considering the magazine-heavy resume of The Daily Beast founder Tina Brown, it stands to reason the Web publisher...

Survey Shows Some Agency Optimismmore

The responses to a survey of 200 marketing and 100 advertising agency executives, conducted by RSW/US, a lead...

Larry Dobrow's Guide to the Upcoming Broadcast TV Season - Advertising...more

As I viewed many of the pilots for the 2009-2010 TV season and pored over reports from the recent network upfronts, a...

Hulu May Begin Charging for Contentmore

San Francisco - Nothing free and awesome lasts forever. Case in point: Hulu.com. According to Jonathan Miller, News...

Apps Boom as Companies Seek a Place on Phonesmore

Published: June 7, 2009 Developers of programs for the iPhone have already managed to make a decent living selling...

Internet Advertising: From Slow to Slowermore

Internet advertising revenues in the U.S. were just $5.5 billion for the first quarter of 2009, according to the...

DIRECTV Mas Launches Proyecto Esperanzamore

DIRECTV Mas, DIRECTV’s Spanish-language programming service, is launching Proyecto Esperanza (Project Hope).

Theme Music for the Death of the Mediamore

This nine-minute heartbreaker titled "Mad Ave Blues," sung to the tune of "American Pie," is sure...

Advertising - Microsoft’s Plan to Unveil Bing on TV and Onlinemore

IN seeking to make the new search engine Bing as much a part of the popular culture as “bada bing,” Bing Crosby or...

Why Starbucks Ad Campaign Will Failmore

Starbucks has lost itself and its brand. Now they launch a new ad campaign to get their groove back. Here is why it...

Now, Digg Unveils a Social Ad Platformmore

Digg, a leading social news site, is allowing people to rank the ads based on their likes and dislikes.

On the Road - United Gives Its In-Flight Magazine an Upgrademore

I WAS surprised to hear that United Airlines had reworked its in-flight magazine, Hemispheres, and even more surprised...

Advertising - Trying to Pitch Products to the Saversmore

THE biggest challenge confronting marketers is how to deal with the Meineke mind-set consumers have adopted as a result...

A Problem of Volume more

Mark Cuban has a wide range of interests in the entertainment business. He owns basketball’s Dallas Mavericks and...

GM Bankruptcy Slams TV Networksmore

General Motors' June 1 bankruptcy filing just sent television executives into a stall. The automaker, the TV world's...

Put Ad on Web. Count Clicks. Revise.more

ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office.

Drilling Down - ‘Green’ Seems a Pale Magazine Thememore

For the current spate of “green” magazine issues, we have Al Gore to blame. By most accounts, Mr. Gore’s movie “An...

Put Ad on Web. Count Clicks. Revise.more

ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office.

Future of Advertising? Print, TV, Online Ads - Advertising Agemore

BATAVIA, Ohio (AdAge.com) -- A research project commissioned late last year with dire-sounding rhetoric about a crisis...

Top Sources: Advertising Industry

  • ramanmedianetwork.com
  • adage.com
  • adoperationsonline.com
  • mytechboxonline.com
  • screenmediadaily.com
  • New York Times
  • rmndigital.com
  • MediaPost | Online Media News
  • voices.com
  • thebrainchildgroup.com

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