M.R.I. executives defended its methodology, but conceded problems with the door-to-door approach. “While there are very...
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ADVERTISING INDUSTRY
As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.
Advertising Industry is part of Business Exchange, suggested by
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Recent news on this topic.
Les Moonves have recently said that sentiment among advertisers is improving. One of the major obstacles facing the...
On Monday I started an ad agency. Just what the world needs now. It's called Darling, and it had nothing to do with me...
A television commercial for Bank of America, which bought the troubled mortgage lender Countrywide, envisions better...
In the U.S., PepsiCo's Mtn Dew is offering two limited edition line extensions inspired by Blizzard Entertainment's...
The rise of social media is creating plenty of opportunities for employers to showcase their message and to interact...
Considering the magazine-heavy resume of The Daily Beast founder Tina Brown, it stands to reason the Web publisher...
The responses to a survey of 200 marketing and 100 advertising agency executives, conducted by RSW/US, a lead...
As I viewed many of the pilots for the 2009-2010 TV season and pored over reports from the recent network upfronts, a...
San Francisco - Nothing free and awesome lasts forever. Case in point: Hulu.com. According to Jonathan Miller, News...
Published: June 7, 2009 Developers of programs for the iPhone have already managed to make a decent living selling...
Internet advertising revenues in the U.S. were just $5.5 billion for the first quarter of 2009, according to the...
DIRECTV Mas, DIRECTV’s Spanish-language programming service, is launching Proyecto Esperanza (Project Hope).
This nine-minute heartbreaker titled "Mad Ave Blues," sung to the tune of "American Pie," is sure...
IN seeking to make the new search engine Bing as much a part of the popular culture as “bada bing,” Bing Crosby or...
Starbucks has lost itself and its brand. Now they launch a new ad campaign to get their groove back. Here is why it...
Digg, a leading social news site, is allowing people to rank the ads based on their likes and dislikes.
I WAS surprised to hear that United Airlines had reworked its in-flight magazine, Hemispheres, and even more surprised...
THE biggest challenge confronting marketers is how to deal with the Meineke mind-set consumers have adopted as a result...
Mark Cuban has a wide range of interests in the entertainment business. He owns basketball’s Dallas Mavericks and...
General Motors' June 1 bankruptcy filing just sent television executives into a stall. The automaker, the TV world's...
ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office.
For the current spate of “green” magazine issues, we have Al Gore to blame. By most accounts, Mr. Gore’s movie “An...
ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office.
BATAVIA, Ohio (AdAge.com) -- A research project commissioned late last year with dire-sounding rhetoric about a crisis...
Top Sources: Advertising Industry
- ramanmedianetwork.com
- adage.com
- adoperationsonline.com
- mytechboxonline.com
- screenmediadaily.com
- New York Times
- rmndigital.com
- MediaPost | Online Media News
- voices.com
- thebrainchildgroup.com
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