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ADVERTISING INDUSTRY
As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.
Advertising Industry is part of Business Exchange, suggested by
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A television commercial for Bank of America, which bought the troubled mortgage lender Countrywide, envisions better...
In the U.S., PepsiCo's Mtn Dew is offering two limited edition line extensions inspired by Blizzard Entertainment's...
The collapse of GM and the problems they face going into bankruptcy cannot be overstated.
DIRECTV Mas, DIRECTV’s Spanish-language programming service, is launching Proyecto Esperanza (Project Hope).
GM's financial quagmire and bizarre labor and bureaucratic practices notwithstanding, branding (or lack thereof) was a...
Digg, a leading social news site, is allowing people to rank the ads based on their likes and dislikes.
The following will likely result in bad brand advertising...
How brands are positioned.
If properly designed, brands should promise relevant differentiated benefits to their target customers.
General Motors' June 1 bankruptcy filing just sent television executives into a stall. The automaker, the TV world's...
ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office.
For the current spate of “green” magazine issues, we have Al Gore to blame. By most accounts, Mr. Gore’s movie “An...
SHARE TOOLS PRINT COMMENT SUBSCRIBE RSS RELATED ARTICLES 1. NBC's Late-Night Marketing: Selling...
Perceived quality is a brand association that is elevated to the status of a brand asset for several reasons...
With a swish of fabric, Courtney Love entered the party.
Executive pay expert Graef Crystal takes a look at the pay practices of Sir Martin Sorrell, CEO of London-based...
A PeakBiety intern reviews his experience and offers advice to fellow students.
ADVERTISING almost always wants to be upbeat, the better to jolly consumers into, well, consuming. So it is startling...
Time Warner, which owns 95 percent of AOL, said that it would buy out Google’s 5 percent stake during the third quarter...
Experts weigh in.
4 Keys
Top Sources: Advertising Industry
- ramanmedianetwork.com
- adoperationsonline.com
- adage.com
- rmndigital.com
- LinkedIn Answers: Marketing and Sales
- mytechboxonline.com
- brandingstrategyinsider.com
- screenmediadaily.com
- New York Times
- voices.com
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