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ADVERTISING INDUSTRY

As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.

Advertising Industry is part of Business Exchange, suggested by Steven Finch. This topic contains 2,934 news and 628 blog items. Read updated news, blogs, and resources about Advertising Industry. Find user-submitted articles and reactions on Advertising Industry from like-minded professionals.

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The most active stories in this topic based on user activity.

Chinese Naming Strategy Q&A more

Someday, it will be the biggest consumer market in the world. No wonder that marketers are increasingly interested in...

Advertising - In Ads, Banks Try the Warm and Cozy Approachmore

A television commercial for Bank of America, which bought the troubled mortgage lender Countrywide, envisions better...

PepsiCo's Mtn Dew Enters World of Warcraftmore

In the U.S., PepsiCo's Mtn Dew is offering two limited edition line extensions inspired by Blizzard Entertainment's...

GM: Titanic of Brandsmore

The collapse of GM and the problems they face going into bankruptcy cannot be overstated.

DIRECTV Mas Launches Proyecto Esperanzamore

DIRECTV Mas, DIRECTV’s Spanish-language programming service, is launching Proyecto Esperanza (Project Hope).

Brand Management: Converting Crisis To Victorymore

Branding Lesson Found In GM's Rubblemore

GM's financial quagmire and bizarre labor and bureaucratic practices notwithstanding, branding (or lack thereof) was a...

Now, Digg Unveils a Social Ad Platformmore

Digg, a leading social news site, is allowing people to rank the ads based on their likes and dislikes.

12 Causes of Bad Brand Advertisingmore

The following will likely result in bad brand advertising...

The Brand Positioning Workshopmore

How brands are positioned.

Brand Differentiation Sourcesmore

If properly designed, brands should promise relevant differentiated benefits to their target customers.

GM Bankruptcy Slams TV Networksmore

General Motors' June 1 bankruptcy filing just sent television executives into a stall. The automaker, the TV world's...

Put Ad on Web. Count Clicks. Revise.more

ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office.

Drilling Down - ‘Green’ Seems a Pale Magazine Thememore

For the current spate of “green” magazine issues, we have Al Gore to blame. By most accounts, Mr. Gore’s movie “An...

Advertisers Aren't Ready, Sellers Hope For Early June Market more

SHARE TOOLS PRINT COMMENT SUBSCRIBE RSS RELATED ARTICLES 1. NBC's Late-Night Marketing: Selling...

Perceived Quality: Critical Asset For Brandsmore

Perceived quality is a brand association that is elevated to the status of a brand asset for several reasons...

A Counterfeit Brand Quandarymore

With a swish of fabric, Courtney Love entered the party.

Exporting High Pay to America from Britain's Ad Giant WPPmore

Executive pay expert Graef Crystal takes a look at the pay practices of Sir Martin Sorrell, CEO of London-based...

My Internship Experience at PeakBietymore

A PeakBiety intern reviews his experience and offers advice to fellow students.

Ford's Fruitful Brand Strategymore

Advertising - New Ad Campaigns Look Back at the 1930smore

ADVERTISING almost always wants to be upbeat, the better to jolly consumers into, well, consuming. So it is startling...

Time Warner Board Approves AOL Spinoffmore

Time Warner, which owns 95 percent of AOL, said that it would buy out Google’s 5 percent stake during the third quarter...

Branding Debate: Are People Brands? more

Experts weigh in.

Testing Marketing Competencemore

Promoting A New Namemore

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Topic Feed: Most active content in Advertising Industry

Top Sources: Advertising Industry

  • ramanmedianetwork.com
  • adoperationsonline.com
  • adage.com
  • rmndigital.com
  • LinkedIn Answers: Marketing and Sales
  • mytechboxonline.com
  • brandingstrategyinsider.com
  • screenmediadaily.com
  • New York Times
  • voices.com

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Senior Product Manager, Advertising Solutions TripAdvisor LLC | Newton, MA
Posted: Apr 26
Diector of US Sales, Advertising Mobile Ad Networks Talent Solution | New York, NY
Posted: May 20
Advertising for Expanding Manufacturing Company Sassi Enterprise | Gilbert, AZ
Posted: Apr 18
Lead Marketing Communications Mgr, Advertising AT&T | Alpharetta, GA
Posted: May 22
Marketing Company Growing - Adding Three New Clients In 2013 Kinetic Marketing Group | Atlanta, GA
Posted: May 18

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