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ADVERTISING INDUSTRY

As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.

Advertising Industry is part of Business Exchange, suggested by Steven Finch. This topic contains 2,289 news and 587 blog items. Read updated news, blogs, and resources about Advertising Industry. Find user-submitted articles and reactions on Advertising Industry from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

ValueClick Names John Giuliani Chief Operating Officermore

ValueClick, Inc. (Nasdaq: VCLK) announced that John Giuliani has accepted the role of chief operating officer,...

Jumptap and i360 Partner to Leverage Data and Targeting for Mobilemore

Jumptap, the leader in targeted mobile advertising, announced an exclusive partnership with i360, the conservative...

Nissan Launches The Big Turn On Digital Campaignmore

Read (and watch) how automaker Nissan is using digital and social media for brand communications. A detailed article.

Biggest SEO Myths and Internet Marketing Foleymore

Everyone these days are so full of BS it's sometimes hard to figure out who's telling the truth. You hardly trust...

Svedka's Fully Animated Television Campaignmore

The second ad entitled “Cool Places,” captures Svedka_Grl traveling through a vibrant pop-art collage comprised of...

Why and How Companies Use Facebookmore

It’s extremely difficult – rather impossible – to accurately measure the level of interaction with your brand messages...

Meet the Winners of Internet Advertising Awardsmore

2012 Best of Show Awards were awarded in each of the online medium categories. This year’s winners are:

In Peer Reviews We Trust: Consumer Reviews vs. Other Ad Tactics / Flow...more

Consumer confidence in advertising has been swiftly shifting over the past five years; 7 in 10 internet users now trust...

Big Content: From Video Bloggers to Blockbustersmore

Digitas NewFront is one of the anchor events for the inaugural 2012 Digital Content NewFronts, which aims to create a...

Dentsu Announces Continuation of Agreement to Support Advertisers with...more

Dentsu Inc. and Facebook, Inc. announced the continuation of the February 2011 agreement under which Dentsu serves as...

BlueKai and Datalogix Partner to Expand Purchase-Based Modeled Audienc...more

Brand marketers have a new modeling resource as the result of an expanded partnership announced today between BlueKai...

Ad Industry Legend John McGarry Elevated to Executive Advisory Role at...more

Dentsu Inc. announced the appointment of John McGarry, CEO of leading advertising agency mcgarrybowen, to the post of...

React2Media, ad pepper media U.S. Display Unit Merge to Create RTB Vid...more

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting...

Demandbase Real-Time Targeting and Personalization Platform Now Enhanc...more

Demandbase Real-Time Identification Service Now Leverages D&B D-U-N-S Numbers to Deliver Better Insights for...

MediaMath and PubliGroupe Partner to Bring Programmatic Media Buying t...more

MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture...

5 Key Considerations for Addressing Website Speedmore

Delivering a satisfying online experience these days is no easy feat. On the one hand, consumers demand rich graphics,...

Visible World Awarded Key Patent for Household Addressable TV Advertis...more

Visible World announced that it has been granted a patent on bandwidth management for linear household addressable TV...

comScore Introduces Innovation to Validate Online Campaign Delivery in...more

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the UK launch of its validated...

DoubleVerify Report Shines Spotlight on Compliance in Online Advertisi...more

DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today published...

World Economic Forum Names Banyan Branch Principal Dave Hanley to Youn...more

Banyan Branch today announced that co-founder Dave Hanley has been honored as a Young Global Leader by the World...

It’s Not Only about Money, Honeymore

“baat sirf paison ki nahin hai” - That means...

comScore Study Finds Professionally-Produced Video Content And User-Ge...more

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on...

Yahoo!/Bing Resurgence and Mobile Ad Momentum Lead Strong Q1 Resultsmore

On the heels of a record Q4, the first quarter of 2012 generated continued, strong year-over-year growth for search...

PubMatic Named as Market Leader Among Sell-Side Platformsmore

Excellent Yield Optimization and Data Management Capabilities Fuel PubMatic’s Competitive Edge

Business Audience Marketing Leader Bizo Secures $10 Million Series B F...more

Bizo, the global leader in business audience marketing, today announced that it has closed a $10 million Series B...

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  • mytechboxonline.com
  • brandingstrategyinsider.com
  • LinkedIn Answers: Marketing and Sales
  • screenmediadaily.com
  • New York Times
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  • MediaPost | Online Media News

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