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ADVERTISING INDUSTRY
As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.
Advertising Industry is part of Business Exchange, suggested by
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Trouble for marketers...
Today I thought it might be useful to offer some thoughts on evaluating a potentially wasteful and expensive process:...
There is a fine line separating too many brands from too few.
In a bid to build a brand-advertising business, the search giant is using its vast trove of data culled from search...
Twenty-eight years ago, in a book entitled Positioning: The Battle for Your Mind, I wrote: "The single most...
T-Mobile - 'Life's for Sharing' Dance campaign by Kevin Roberts I was recently contacted by a journalist to talk about...
The Wall Street Journal Office Network (WSJON) today announced advertising revenue is up 100% this year, following a...
Fresh from a vacation on the lunar Hilton, the Unbound Edition Players now present "Wee Small Hours.
The Out-of-Home Video Advertising Bureau (OVAB) has announced that the agenda for their second annual Digital Media...
A new trend in advertising can be seen on sidewalks across the Bay area. People stand for hours holding signs, trying...
We no longer need "The Big Idea" in the way most agencies still view it Agencies need clients more than...
Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), the world’s...
“Bad economies make opportunities for seismic changes in consumer behavior,” said Beth Ann Kaminkow, President &...
Three major media agencies -- Mediaedge:cia, MediaCom and Mindshare -- are merging their print buying departments.
Web CPMs should be based on the market supply and demand. This is especially true with sites that receive spikes in...
Freeing a trapped bear, leading a midnight hike through the jungle, playing a rousing game of jai alai—it’s all in a...
The National Retail Federation has released its 2009 holiday forecast, projecting holiday retail industry sales to...
A new service will provide attitudinal and behavioral insights into mobile consumers. Digital market research firm...
Now you can search even 50 year old Playboy. This is what Playboy Enterprises says, as it joins hands with Bondi...
I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi at the World Business Forum this week at...
Bitter and jetlagged, the Unbound Edition Players present "The Souvenir." (curtain up) Scene: Late afternoon...
The voice-over and language services industry is expected to grow to $11.7 billion in 2009, reports David Ciccarelli,...
Source: Measured media from WPP's TNS Media Intelligence (www.tns-mi.com) and TNS's Marx Promotion Intelligence (FSIs;...
Minneapolis-based Target Corporation, well known for their innovative advertising and support for the arts, has...
Top Sources: Advertising Industry
- ramanmedianetwork.com
- adage.com
- adoperationsonline.com
- mytechboxonline.com
- brandingstrategyinsider.com
- LinkedIn Answers: Marketing and Sales
- screenmediadaily.com
- New York Times
- rmndigital.com
- MediaPost | Online Media News
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