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ADVERTISING INDUSTRY

As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.

Advertising Industry is part of Business Exchange, suggested by Steven Finch. This topic contains 2,289 news and 587 blog items. Read updated news, blogs, and resources about Advertising Industry. Find user-submitted articles and reactions on Advertising Industry from like-minded professionals.

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The most active stories in this topic based on user activity.

Attention Deficit Theatre: “Mad Men,” Season Three, Episode 10more

After 40 years of lying, cheating and stealing together, the Unbound Edition Players and their barely functioning...

Marketing in Crisismore

Trouble for marketers...

Evaluating Logosmore

Today I thought it might be useful to offer some thoughts on evaluating a potentially wasteful and expensive process:...

Branding and the Gen X Factormore

There is a fine line separating too many brands from too few.

Google: Search Titan Makes Display Play With ROI Toolmore

In a bid to build a brand-advertising business, the search giant is using its vast trove of data culled from search...

Brand Name Overloadmore

Twenty-eight years ago, in a book entitled Positioning: The Battle for Your Mind, I wrote: "The single most...

The Participation Economy - Part 1more

T-Mobile - 'Life's for Sharing' Dance campaign by Kevin Roberts I was recently contacted by a journalist to talk about...

Wall Street Journal Office Network Advertising Revenue Doublesmore

The Wall Street Journal Office Network (WSJON) today announced advertising revenue is up 100% this year, following a...

Attention Deficit Theatre: "Mad Men," Season Three, Episode ...more

Fresh from a vacation on the lunar Hilton, the Unbound Edition Players now present "Wee Small Hours.

OVAB Announces Agenda For Second Annual Digital Media Summitmore

The Out-of-Home Video Advertising Bureau (OVAB) has announced that the agenda for their second annual Digital Media...

A new way of advertising that's cheap - and effectivemore

A new trend in advertising can be seen on sidewalks across the Bay area. People stand for hours holding signs, trying...

5 reasons you no longer need an ad agencymore

We no longer need "The Big Idea" in the way most agencies still view it Agencies need clients more than...

Digital Signage Expo 2010 Opens Registrationmore

Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), the world’s...

Strategy Institute's 4th Annual Digital Out-of-Home Media Investor Co...more

“Bad economies make opportunities for seismic changes in consumer behavior,” said Beth Ann Kaminkow, President &...

Group M Consolidating Print Buyingmore

Three major media agencies -- Mediaedge:cia, MediaCom and Mindshare -- are merging their print buying departments.

The Huge Disparity In Online Ad Rates more

Web CPMs should be based on the market supply and demand. This is especially true with sites that receive spikes in...

King of beer sales, amigo - Why Dos Equis ads rockmore

Freeing a trapped bear, leading a midnight hike through the jungle, playing a rousing game of jai alai—it’s all in a...

National Retail Federation Forecasts One Percent Decline In Holiday Sa...more

The National Retail Federation has released its 2009 holiday forecast, projecting holiday retail industry sales to...

Media Planning: What Mobile Buyers Want?more

A new service will provide attitudinal and behavioral insights into mobile consumers. Digital market research firm...

Playboy is Now Searchablemore

Now you can search even 50 year old Playboy. This is what Playboy Enterprises says, as it joins hands with Bondi...

Video Interview - Saatchi & Saatchi CEO Kevin Robertsmore

I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi at the World Business Forum this week at...

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Eightmore

Bitter and jetlagged, the Unbound Edition Players present "The Souvenir." (curtain up) Scene: Late afternoon...

Annual Report on the Voice Over Industry Released By Voices.commore

The voice-over and language services industry is expected to grow to $11.7 billion in 2009, reports David Ciccarelli,...

Top 10 Advertisers in Ten Measured Media - Advertising Agemore

Source: Measured media from WPP's TNS Media Intelligence (www.tns-mi.com) and TNS's Marx Promotion Intelligence (FSIs;...

Staples Center's Outdoor LED Features Target's "Art Expands"...more

Minneapolis-based Target Corporation, well known for their innovative advertising and support for the arts, has...

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  • LinkedIn Answers: Marketing and Sales
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