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ADVERTISING INDUSTRY
As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.
Advertising Industry is part of Business Exchange, suggested by
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NEW YORK (AdAge.com) -- When CareerBuilder -- the nation's largest job site and a dedicated Super Bowl advertiser --...
I recently finished reading Brands Under Fire by Ivan Arthur & Kurien Mathews. Simply put, it is a must read.
BATAVIA, Ohio (AdAge.com) -- Brand loyalty appears to have taken a beating in the recession, at least in package goods.
Over the past month, McCann Erickson's flagship office here has let go about 30 staffers, the agency confirmed.
Magazine publishing, an industry that outpaced U.S. economic growth by 30 percent last year, is now in freefall.
The slippery slope gets more slippery still. Having seen Esquire applauded by the American Society of Magazine Editors...
The Screen Forum & Digital Screenmedia Association Announce Partnership, May 5, 2010
On Monday I started an ad agency. Just what the world needs now. It's called Darling, and it had nothing to do with me...
Premier Retail Networks, Inc. (PRN), a global leader in providing innovative digital out-of-home media solutions, and...
Labatt will expand the number of "POD" digital signage merchandising units it has in the field to more than...
While conventional ads on social networking sites have failed to attract consumers, now many retailers are using new...
Barack Obama's presidential campaign spent over $16 million on online advertising in 2008. John McCain's camp spent a...
Anyone who surfs the Web has probably seen the ads featuring Oprah Winfrey and her resident on-air physician, Dr.
After more than two decades with BBDO, beleaguered Pizza Hut is shopping for a new creative agency. Chris Fuller, a...
Great news for the TV advertisers out there!
“Thanks for nothing Cablevision,” says the ad, which shows a tennis racket smashing a cable box. It adds: “You’ve...
As consumers' time and attention gets divided and sub-divided across an expanding array of digital channels --...
Strategy Institute, a leader in delivering timely knowledge and best practices to the digital signage industry since...
There’s a bubbling, burgeoning cottage industry of social media vendors out there. Some are traditional agencies...
Looking for alternate ways to make money as its advertising revenue plunges, The New York Times Company announced on...
NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't...
BBDO-New York developed the advertising campaign for Campbell’s Chicken Noodle soup that is currently on television, in...
Top Sources: Advertising Industry
- ramanmedianetwork.com
- adoperationsonline.com
- adage.com
- rmndigital.com
- LinkedIn Answers: Marketing and Sales
- mytechboxonline.com
- brandingstrategyinsider.com
- screenmediadaily.com
- New York Times
- voices.com
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