What US marketers can learn from the Japanese - Mobile Marketer

What most of us do not know is that iOS was actually based off of the Japanese i-mode, which is NTT DoCoMo’s mobile Internet. So long before Americans walked around with white earbuds, the Japanese were using their mobile phone to access email, sports results, the weather, games and financial updates all the way back in 1999. Kind of humbling since iOS was not officially launched until 2007.