Yahoo!/Bing Resurgence and Mobile Ad Momentum Lead Strong Q1 Results

On the heels of a record Q4, the first quarter of 2012 generated continued, strong year-over-year growth for search advertising. Q1 2012 had a YoY growth in search spend of 30.3% -- more than double the rate of both Q1 2011 and Q1 2010. During this time Yahoo!/Bing reasserted itself with the highest market share of their partnership.