If Price is Your Most Valuable Asset, Why Put it out There for Everyone to See?

Of all the intellectual property your organization possesses, nothing is more important than your prices. But, unlike all of your other intellectual property, which you protect with impenetrable secrecy (i.e., the recipe for Coca-Cola, the manufacturing process of an Intel microprocessor, the not-so-open source code for Microsoft Office, etc.), you indiscriminately broadcast your prices to the...