Most Active Articles 2013-05-22T02:06:20.561-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:advertising-roi Rebecca Nix rnix621 urn:com:businessweek:bx:article:11484671903159467153-13dbbaf587d27266c6ca31a3fdf6214e 2013-04-17T14:00:22.420-04:00

Twitter to Tweet Tunes. HD Replaces CDs in Dashboards. Slacker Works to Reinvent Radio. Big news, this week, in radio.

Twitter to Tweet Tunes. HD Replaces CDs in Dashboards. Slacker Works to Reinvent Radio. Big news, this week, in radio. http://www.radiodirect.com/email/60sru/041713.html Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:7993951233014172884-8102c1b8ee6eb53f434e783204384134 2012-09-21T19:48:36.621-04:00

Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company pushed out a news release this week saying it is still here and in fact growing. The company – which now describes itself as a location-based marketer (and not ad network) – says it is now

Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company pushed out a news release this week saying it is still here and in fact growing. The company – which now describes itself as a location-based marketer (and not ad network) – says it is now http://digitalsignagepulse.com/news/adcentricity-surfaces-announces-varied-new-network-partner-list/ Nurlan Urazbaev nurazbaev479 2 0 0 2 urn:com:businessweek:bx:article:197863110351827219-0c95595489cc7e86546a950ef46024a6 2013-03-21T16:10:37.086-04:00

Digital Signage Advertising: Insights and Analysis

Digital Signage Advertising: Insights and Analysis http://digitalsignageadvertising.wordpress.com/2013/03/15/dooh-aggregation-is-dead-long-live-dooh-ad-serving-platforms/ Nurlan Urazbaev nurazbaev479 1 0 0 1 urn:com:businessweek:bx:article:12296792605021824821-460f2a47cfd5b9542b41961034a9f7a8 2013-04-25T08:25:51.455-04:00

How to Cover a Story Like Boston. Advertisers Pay Premium for Play-by-Play. Grooveshark Lets You Be the DJ. Get Big News in 60 Seconds.

How to Cover a Story Like Boston. Advertisers Pay Premium for Play-by-Play. Grooveshark Lets You Be the DJ. Get Big News in 60 Seconds. http://www.radiodirect.com/email/60sru/042413.html Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:14276980794772901142-b42bb9fc67b0f0788e4698c62263161b 2013-04-20T13:07:28.897-04:00

You’d agree Mark; you didn’t produce Facebook for these downtrodden hoi polloi. It was supposed to be for avant-garde ideas and mentally developed communities. Oh, what has it become? Poor Facebook. Think Mark, think.

You’d agree Mark; you didn’t produce Facebook for these downtrodden hoi polloi. It was supposed to be for avant-garde ideas and mentally developed communities. Oh, what has it become? Poor Facebook. Think Mark, think. http://www.rmndigital.com/mr-mark-i-am-fed-up-with-your-facebook/ Rakesh Raman rraman103 1 0 0 1 urn:com:businessweek:bx:article:14185546621794187515-2dbcfcd70593b6fd9821741bf4101d32 2012-09-21T20:21:55.748-04:00

I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very astute businessman: president and CEO heading and further developing networks under his Care Media Holdings, part of the industry’s most profitable verticals, the healthcare industry. Cohen – also currently vice-chairman of the Digital

I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very astute businessman: president and CEO heading and further developing networks under his Care Media Holdings, part of the industry’s most profitable verticals, the healthcare industry. Cohen – also currently vice-chairman of the Digital http://digitalsignagepulse.com/news/the-rant-stops-here/ Nurlan Urazbaev nurazbaev479 4 4 0 0 urn:com:businessweek:bx:article:3288731067025993229-ad823833cae5408aaec7ec03269ba471 2012-09-03T14:49:18.954-04:00

Subtle changes to tailor your message by radio format can noticeably increase leads and sales.

Subtle changes to tailor your message by radio format can noticeably increase leads and sales. http://www.theradioagency.com/blog/bonding-by-format/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheRadioAgency+%28The+Radio+Agency%29 Mark Lipsky mlipsky219 1 1 0 0 urn:com:businessweek:bx:article:11132010873028618460-6f2fc5fa098db5a0d9d9cce09faa4632 2013-03-13T11:58:57.357-04:00

Take a minute to scan the headlines in this week's 60-Second Radio Update.

Take a minute to scan the headlines in this week's 60-Second Radio Update. http://www.radiodirect.com/email/60sru/031313.html Mark Lipsky mlipsky219 1 1 0 0 urn:com:businessweek:bx:article:12216464712798529006-9b6a07d89028de1994df377b58938006 2013-04-11T07:16:07.964-04:00

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it.

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. http://www.compukol.com/blog/fundamental-principles-of-web-analytics Michael Cohn mcohn283 3 3 0 0 urn:com:businessweek:bx:article:5403611925658699358-2a9c1c44424f369a191739b8dc463521 2013-01-29T15:20:13.165-05:00

Every day, the advertising industry moves one step closer to reinventing how online video is bought and sold. More premium inventory enters exchanges. The price of said inventory can rival or exceed that made on an upfront basis. However, real-time bidding (RTB) has a myriad of detractors. Nevertheless, one way or another a myriad of players already use RTB. It is the future that, prior to the data revolution, has been limited by approach, technology and old thinking.

Every day, the advertising industry moves one step closer to reinventing how online video is bought and sold. More premium inventory enters exchanges. The price of said inventory can rival or exceed that made on an upfront basis. However, real-time bidding (RTB) has a myriad of detractors. Nevertheless, one way or another a myriad of players already use RTB. It is the future that, prior to the data revolution, has been limited by approach, technology and old thinking. http://trivu.tv/2012/09/18/five-questions-to-ask-when-evaluating-rtb-video/ Paul Calento pcalento210 4 3 0 1 urn:com:businessweek:bx:article:11296373683495690120-55415a1f3649faae8fb99e1a4ea3f8aa 2013-04-03T15:11:51.493-04:00

sound-security-DIRECT a premier DIRECTV for business dealer offering TV systems and programming for healthcare, hotels, sports bars, restaurants, retail, fitness and corporate facilities is introducing DIRECT-AD. A product that allows business to promote and upsell products and services on the perimeter while customers watch LIVE TV. Featured promotions are getting attention and driving revenues. If you or anyone you know could benefit by using DIRECT-AD please call today at 1-800-220-3305. Referral fees available.

sound-security-DIRECT a premier DIRECTV for business dealer offering TV systems and programming for healthcare, hotels, sports bars, restaurants, retail, fitness and corporate facilities is introducing DIRECT-AD. A product that allows business to promote and upsell products and services on the perimeter while customers watch LIVE TV. Featured promotions are getting attention and driving revenues. If you or anyone you know could benefit by using DIRECT-AD please call today at 1-800-220-3305. Referral fees available. http://sound-security-direct.com/online-business-card Bert Garbutt Jr bgarbuttjr282 1 1 0 0 urn:com:businessweek:bx:article:5959036453028221653-fc411e7e2d9bbe7c58378f1cabdeb92e 2012-12-12T11:36:39.046-05:00

Clear Channel downsizes. Retailers ramp up. Take 60 seconds to catch up on the week in radio.

Clear Channel downsizes. Retailers ramp up. Take 60 seconds to catch up on the week in radio. http://www.theradioagency.com/email/60sru/121212.html Mark Lipsky mlipsky219 1 1 0 0 urn:com:businessweek:bx:article:14338878444699015684-1c0c7118cf23eca1ee04ea7fb95ffb9d 2013-03-20T14:09:06.088-04:00

Planning a marketing campaign is like planning a road trip: it should begin with a goal, then calculate all the ways to get there...

Planning a marketing campaign is like planning a road trip: it should begin with a goal, then calculate all the ways to get there... http://www.starmenusa.com/blog/2013/03/19/how-much-should-you-spend-on-marketing-it-depends-where-are-you-going Freddy J. Nager fnager424 13 13 0 0 urn:com:businessweek:bx:article:1228874188353269135-1b4b0464c731cc31e5a6f03106e9cb3b 2013-02-19T15:18:29.872-05:00

Staccato, direct commands deliver measurable Return On Investment for radio advertisers.

Staccato, direct commands deliver measurable Return On Investment for radio advertisers. http://radiodirect.com/blog/?p=2660#more-2660 Mark Lipsky mlipsky219 3 3 0 0 urn:com:businessweek:bx:article:13966446623382326939-1bbe70ddbf75e6cb9e03923810e56047 2013-03-05T16:14:42.973-05:00

What do listeners want? What do you want listeners to do when they hear your commercial?

What do listeners want? What do you want listeners to do when they hear your commercial? http://radiodirect.com/blog/?p=2681 Mark Lipsky mlipsky219 5 5 0 0 urn:com:businessweek:bx:article:16367003262276825949-ba9303e2524e0fbac8fa01798f904d59 2012-11-26T15:04:06.648-05:00

Here's how to use high-profile radio talent to pitch your brand on their radio station's website home page.

Here's how to use high-profile radio talent to pitch your brand on their radio station's website home page. http://www.theradioagency.com/rovion/ Mark Lipsky mlipsky219 1 1 0 0 urn:com:businessweek:bx:article:2610152162303088369-30c08d7e337efdb7c140ce8fb1b94e63 2013-02-21T15:15:52.264-05:00

Consumers will ultimately judge your customer experience based not on what you say, but on what you do.

Consumers will ultimately judge your customer experience based not on what you say, but on what you do. http://www.watermarkconsult.net/blog/2013/02/20/you-cant-advertise-your-way-to-a-great-customer-experience/ Andrew McFarland amcfarland051 3 3 0 0 urn:com:businessweek:bx:article:18086565673607124537-a1a4acfc4431ac18bef25dc3233a08a5 2013-01-30T12:48:49.488-05:00

Ola Tiverman, CEO, Admeta in an exclusive interview with RMN Digital managing editor, Rakesh Raman.

Ola Tiverman, CEO, Admeta in an exclusive interview with RMN Digital managing editor, Rakesh Raman. http://www.rmndigital.com/is-online-ad-market-gaining-maturity/ Rakesh Raman rraman103 5 5 0 0 urn:com:businessweek:bx:article:5482676922903319445-669f203c367817f7f605fd8b0b7ad5ae 2012-10-23T19:46:29.131-04:00

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:…

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:… http://digitalsignageadvertising.wordpress.com/2012/10/15/identity-crisis-of-digital-signage-what-should-we-call-it/ Nurlan Urazbaev nurazbaev479 2 2 0 0 urn:com:businessweek:bx:article:12929472606124453309-7fb78255c520cd3732ad6871f8cd0a06 2012-11-22T15:42:57.578-05:00

Digital signage metrics and standards news monitor: The only multi-source, fully searchable digital signage news archive and resource library. Get all the news on digital signage standards and metrics you need in seconds, from one location.

Digital signage metrics and standards news monitor: The only multi-source, fully searchable digital signage news archive and resource library. Get all the news on digital signage standards and metrics you need in seconds, from one location. http://digitalsignagepulse.com/feeds/metrics-standards/ Nurlan Urazbaev nurazbaev479 2 0 1 1 urn:com:businessweek:bx:article:4343239220122760266-ee91245870a05a6f2d35e4f613030c9d 2012-11-21T11:29:23.225-05:00

::: The Radio Agency // Your 60-Second Radio Update :::

::: The Radio Agency // Your 60-Second Radio Update ::: http://www.theradioagency.com/email/60sru/112112.html Mark Lipsky mlipsky219 1 0 1 0 urn:com:businessweek:bx:article:97711237285941276-3b0555b70ba4d66c89c98325c72943ec 2012-11-16T09:50:20.195-05:00

Use these five, simple tactics to take full advantage of the unique sound advertising delivery platform of Pandora. Make your clients happy.

Use these five, simple tactics to take full advantage of the unique sound advertising delivery platform of Pandora. Make your clients happy. http://www.theradioagency.com/blog/radio-advertising-tricks-on-pandora/ Mark Lipsky mlipsky219 1 0 1 0 urn:com:businessweek:bx:article:3531118518260402598-c604cd3454307081b41012f7f91bc937 2012-11-15T10:17:15.595-05:00

Internet Radio Rises. Apple Ruffles Labels. Stations Carol Christmas. All this and more in this week's 60-Second Radio Update.

Internet Radio Rises. Apple Ruffles Labels. Stations Carol Christmas. All this and more in this week's 60-Second Radio Update. http://www.theradioagency.com/email/60sru/111412.html Mark Lipsky mlipsky219 1 0 1 0 urn:com:businessweek:bx:article:11661267004848831835-79138e2282496b2a2998ef6bb97513a9 2012-07-27T12:54:17.836-04:00

While you sleep, let radio's low "Third Shift" rates reach millions to drive web traffic and 24/7 call center volume.

While you sleep, let radio's low "Third Shift" rates reach millions to drive web traffic and 24/7 call center volume. http://www.theradioagency.com/blog/late-night-radio-secrets/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheRadioAgency+%28The+Radio+Agency%29 Mark Lipsky mlipsky219 1 1 0 0 urn:com:businessweek:bx:article:13327629260483665600-60579e941c06fbd7957c4bcac7f36bdb 2012-08-16T15:03:57.559-04:00

http://campaign.vpweb.com/900e7034-c29d-4457-9a9a-27392eec9ece/ Lucy Clarke lclarke903 1 1 0 0