Virgin Atlantic’s Vtravelled gets into social gaming – Interview with Lysette Gauna

There has been a lot of ruckus about the relevance of loyalty programs lately, where many frequent fliers have been disgruntled by their respective programs. Part of the problem is also that airline loyalty programs have never been fun – they’re only about earning and burning miles. But that may change, if Virgin Atlantic has its way.

Read how Virgin Atlantic is going to change it here...