How To Make Your Brand A Schizophrenic

Singapore Airlines' short-haul carrier SilkAir has announced that it is moving its advertising account from J. Walter Thompson (JWT) to DDB. In SilkAir's statement, the carrier's VP for commercial, Lee Ser Yi, is quoted as saying: "SilkAir would like to take this opportunity to thank JWT and media buying and planning agency Mindshare for their partnership and contribution to the development...