SIA's Original Ad Man Speaks Out

    Ian Batey, the former owner of Batey Ads and the advertising person credited with helping come up with Singapore Airlines’ winning marketing formula, has finally spoken out. Batey Ads had the Singapore Airlines account for more than 30 years but lost it in 2007 to TBWA. Batey is credited with creating the “Singapore Girl” ad campaign which is arguably the most successful airline advertising...