Three reasons why Qantas missed a branding opportunity with A380

Qantas became the third airline to take delivery of the Airbus A380 aircraft, after Singapore Airlines and Emirates.But the fanfare and buzz is nothing close to that generated by Singapore Airlines’ first A380 flight to Sydney or Emirates’ A380 flight to New York City.
Comments: What do you think? How can Qantas lift up their brand image with the first A380 take off in Kangaroo colors?