ALCOHOLIC BEVERAGE INDUSTRY
The global alcoholic beverage industry is a multi-billion dollar a year business. Like many other industries it is seeing a growing shift away from mature markets in North America and Europe to newer developing regions such as China, India and Russia. Consolidation is also having a huge impact on what we drink and where we drink it. From Diageo and Pernod Ricard to SABMiller and Fortune Brands, who are the major players, what are they selling and who's buying what where.
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