Defying New Book: Gravity & Rising Above the Noise By David Brier

It's the book that found its way into the hands of Steve Jobs and Donald Trump, not to mention famous NYC restaurateur Danny Meyer. The 8 principles found in this over-sized book outline what took 27 years to uncover—to short circuit the speed with which brands rise to the top, defying gravity and achieving brand elevation. Tons of visuals add meaning to the succinct yet insightful text written...