The Economic Context of On-Premise Business Signs and How to Establish Value in the Marketplace

Given there is more than one kind of aesthetic "reality" in any cross-section of the North American public, aesthetics, nevertheless, is becoming the most disputed area in signage regulation... Erring on the side of aesthetics may compromise not just the business community's ability to meet the needs of the market, but also constitutional guarantees of free speech, particularly in the...