accountThe automotive industry wastes $9.7 BILLION DOLLARS, per year, of its R&D spend working on previously patented...
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AUTOMOTIVE DIGITAL MARKETING
Automotive Digital Marketing is the utilization of online channels that includes leveraging the power of social media, behaviorally targeted advertising, search engines from both an organic and a Pay Per Click (PPC) perspective, as well as the use of lead generation including micro sites, landing pages and other tactics that involve web based engagement, reach and frequency of delivery. For the auto industry, the web is all about finding, serving and keeping car buyers as profitably as possible.
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In the global automotive industry, challenges, opportunities and risks are everywhere - Business models and consumer...
Users can see, hear and explore the Subaru models and the technology right from the interactive iPad apps, which can be...
Read how car companies are using social media and digital technologies to make top-end car models.
I came across the C-1 from Lit Motors in an article by Donna Sturgess over on Innovation Excellence that made me...
It’s mostly observed that merely creating a brand page on Facebook doesn’t help. That’s why most companies run their...
Read (and watch) how automaker Nissan is using digital and social media for brand communications. A detailed article.
I was standing at the Macy's checkout counter today and decided to check-in using FourSquare. That 10 second action...
metrics to use when analyzing off site link building efforts
Cross-visit analytics enables digital marketers to see a visitor’s journey within the marketers’ Web properties beyond...
How a new QR code technology will help vehicle owners. Check out the Nissan example.
Dealers must set processes to identify consumers with Google accounts while they are in the dealership.
The success rate of Maaco franchisees is so recognized that the Federal SBA (Small Business Administration)...
It seems like an appropriate time, with six months of 2011 new vehicle registrations available, to look at model-level...
Seprate out Google Places click traffic in Google Analytics to get a cleaner picture of site traffic and referral...
Automotive Marketing Shift To Digital Slows, But Continues Unabated... More than half (55%) of US marketers state they...
With everyone's obsession about collecting high number of Facebook Fans these stats remind me that high quality...
Finding company for car hire Australia is easy. You can easily go online to find as well as comparing the rate of the...
As dealers look for new ways to leverage their existing traffic into greater leads and sales, there are three...
Do Women Bloggers Want to Work with Your Dealership and Automotive Brands? Automotive Marketers must be aware of...
VinSolutions Acquired by AutoTrader.com - SOURCE AutoTrader.com - ATLANTA and OVERLAND PARK, Kan., May 18, 2011 –...
Autotrader.com may be playing nice with data aggregation companies today but what if one day they stopped? This article...
Black Eyed Peas member will.i.am and Dean Kamen, founder of DEKA Research & Development Corp. and inventor of the...
Auction Direct USA has been awarded, by Auto Dealer Monthly, the 2011 #1 Independent Retailer of the Year.
expanded significantly. Concurrent with the re-branding, the company named Tyler Tanaka vice president of Business...
Top Sources: Automotive Digital Marketing
- MarketWatch
- automotivedigitalmarketing.com
- dealer-seo.com
- rmndigital.com
- TheStreet.com
- ramanmedianetwork.com
- internetsalesmanager.org
- Advertising Age
- New York Times
- dealer-seo.com
