5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing- Your Questions Answered!

Q: You mentioned that web analytics tools normally don't have capability to carry out advanced analytics needed for behavioural segmentation. Can you elaborate? A: The type of segmentation I’m describing is machine-based segmentation. Typically, it uses either cluster, factor or neural network analysis to group visitors based on a complex set of variables.