BEHAVIORAL TARGETING

Behavioral targeting (BT) has been around since the first dotcom days. read more.

Participate in IAPP Summit events, including a panel on behavioral targeting in which Global Privacy Counsel Peter...

My prediction about Behavioral targeting and privacy is coming true. Earlier this year, in my yearly predictions I said...

Mike Zanis, vp for public policy for the Interactive Advertising Bureau, thinks the attention is unwarranted:...

We are glad that the privacy officlals “over there” are going to help bring about some serious new policies (let alone...

Do Not Track legislation matters because Behavioral Targeting is currently the best game in town for big budget...

This includes advertising across AOL's premium content and community sites and the Advertising.com display, video and...

Problem: We need to see the online behaviors of visitors from USA and Canada using Google Analytics. In other words we...

Behavioral targeting has a bad reputation - there is a common perception that once marketers have your personal...

Last month I wrote about 3 British ISPs getting into Behavioral Targeting using technology from a company called Phorm.

Today the cute and cuddly Mr. Penguin from AOL will answer all your questions on behavioral targeting! Isn’t he cute!...

Using Behavioral Targeting can make your homepage a unique landing page on the fly and hence result in reducing bounce...

When it comes to behavioral targeting, the prevailing ethos among marketers and ad agencies is "what consumers...

A data-driven online marketing company based in Seattle, Washington that specializes in Data Reporting, Web Analytics,...