Daily Online Examiner: Kerry: 'Do-Not-Track' Tool Insufficient To Protect Privacy

The Kerry-McCain privacy bill, introduced in the Senate yesterday, would for the first time give consumers the right to opt out of behavioral targeting. While industry self-regulatory groups have long said that ad networks should let people opt out of ad targeting anyway, those standards are voluntary. The Commercial Privacy Bill of Rights, by contrast, would be mandatory. Yet it seems like the...