For more than 10 years, online ad companies have said that users should be notified about behavioral targeting and allowed to opt out. More recently, industry groups have said that companies engaged in online tracking should give clear notice via an icon that links to explanations about behavioral targeting -- or serving ads to users based on the other sites they've visited -- and lets consumers...
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Reactions to Daily Online Examiner: Study: Glitches, Inconsistencies Abound In Targeting Opt-Outs
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