Most Active Articles 2013-05-21T08:47:04.783-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:behavioral-targeting Robert Hof rhof604 urn:com:businessweek:bx:article:3617040390372727520-36cc0f95651f4ad81190a3ea6e4d3ac1 2012-08-16T11:17:23.234-04:00

What can radio do for you? Watch this two-minute video to see how the medium has reinvented itself.

What can radio do for you? Watch this two-minute video to see how the medium has reinvented itself. http://www.theradioagency.com/blog/radios-new-tricks/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheRadioAgency+%28The+Radio+Agency%29 Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:11661267004848831835-79138e2282496b2a2998ef6bb97513a9 2012-07-27T12:54:58.626-04:00

While you sleep, let radio's low "Third Shift" rates reach millions to drive web traffic and 24/7 call center volume.

While you sleep, let radio's low "Third Shift" rates reach millions to drive web traffic and 24/7 call center volume. http://www.theradioagency.com/blog/late-night-radio-secrets/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheRadioAgency+%28The+Radio+Agency%29 Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:4120944528144977679-ca50c9319623be951d3b3fea3e8be6cf 2012-10-03T14:36:15.709-04:00

Today’s breaking news of the Apple UDID Leak is a extremely critical situation because UDID’s inherently create a direct and permanent connection between a device and a individual. This means that once UDID’s are leaked, potentially any information on or related to the device is compromised as well – this could include financial, personal and even real-time location data.

Today’s breaking news of the Apple UDID Leak is a extremely critical situation because UDID’s inherently create a direct and permanent connection between a device and a individual. This means that once UDID’s are leaked, potentially any information on or related to the device is compromised as well – this could include financial, personal and even real-time location data. http://blog.adtruth.com/leaked-not-your-toilet-or-the-kitchen-sink-but-you-might-want-to-check-your-personal-data/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:3178457488129553905-7794bb0b34e6ba250d1283f16a9f6892 2012-10-12T07:53:26.340-04:00

Do media buyers buy less radio because they listen to less radio?

Do media buyers buy less radio because they listen to less radio? http://www.theradioagency.com/email/60sru/101012.html Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:16882849001372801374-37e9d5d56fde61360219f381b66903d3 2012-08-09T11:25:18.972-04:00

An endless array of devices access an infinite variety of audio entertainment choices.

An endless array of devices access an infinite variety of audio entertainment choices. http://www.theradioagency.com/blog/how-we-listen-to-radio/ Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:9347859068372947582-af414c147c54874827ef843ffaba5b4c 2012-07-23T13:08:21.886-04:00

The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation?

The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation? http://www.innovationexcellence.com/blog/2012/07/20/re-envisioning-the-client-agency-relationship/ Dru Sturgess dsturgess259 0 0 0 0 urn:com:businessweek:bx:article:15074455550126290119-70e881ff26f2238331117a7a5c01e2c6 2013-01-09T15:23:38.128-05:00

With the 2012 Presidential election next week, GigaOM published a piece written by Ori Eisen, Founder and Chief Innovation Officer at 41st Parameter on online voting. It’s an important issue and one that 41st Parameter is uniquely qualified to address. Why? Because we know more about device recognition than anyone and device recognition is one of the critical requirements for making online voting a reality.

With the 2012 Presidential election next week, GigaOM published a piece written by Ori Eisen, Founder and Chief Innovation Officer at 41st Parameter on online voting. It’s an important issue and one that 41st Parameter is uniquely qualified to address. Why? Because we know more about device recognition than anyone and device recognition is one of the critical requirements for making online voting a reality. http://blog.adtruth.com/online-voting-device-recognition-is-key/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:6781968420254570670-63e4e83e466cf2256ba910fcfa3559ec 2012-09-02T19:12:26.977-04:00

You don’t have to inherit, adopt, or be infected by other people’s beliefs. Decide for yourself what your truth looks like, and make your beliefs your own.

You don’t have to inherit, adopt, or be infected by other people’s beliefs. Decide for yourself what your truth looks like, and make your beliefs your own. http://thesalesblog.com/blog/2012/08/17/make-your-beliefs-your-own/ Roz Bennetts rbennetts305 0 0 0 0 urn:com:businessweek:bx:article:2465598025304588218-cd33450caf0eb6141e1b29a653b5a32c 2012-09-25T19:37:03.032-04:00

We’ve been thinking and talking about the economic issues around mobile for some time. There’s a huge opportunity that’s being limited by challenges – some technical and some structural – that may impact the ultimate value of the mobile marketplace. iMedia, one of the sources of information for the marketing community, recognizes challenges exist. They have posted a piece I wrote outlining the Seven Roadblocks Facing Mobile Marketers.

We’ve been thinking and talking about the economic issues around mobile for some time. There’s a huge opportunity that’s being limited by challenges – some technical and some structural – that may impact the ultimate value of the mobile marketplace. iMedia, one of the sources of information for the marketing community, recognizes challenges exist. They have posted a piece I wrote outlining the Seven Roadblocks Facing Mobile Marketers. http://blog.adtruth.com/the-mobile-marketing-industrys-ills/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:515229800943541059-05a1a3e4812386df44ff4212870f8edf 2013-01-09T15:30:04.786-05:00

The Android Device ID has bugs. This shouldn’t come as news to anyone but the problem is widespread and causes the Device ID to be an unreliable identifier. Research conducted in August 2012 found there were 3,997 discreet Android device types and there is no reliable way to recognize audiences on any of them. This is a huge issue for app developers and publishers. All major manufacturers are impacted and Google is not offering any solutions to the problem.

The Android Device ID has bugs. This shouldn’t come as news to anyone but the problem is widespread and causes the Device ID to be an unreliable identifier. Research conducted in August 2012 found there were 3,997 discreet Android device types and there is no reliable way to recognize audiences on any of them. This is a huge issue for app developers and publishers. All major manufacturers are impacted and Google is not offering any solutions to the problem. http://blog.adtruth.com/the-danger-of-dependency/ James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:3288731067025993229-ad823833cae5408aaec7ec03269ba471 2012-09-03T14:49:19.273-04:00

Subtle changes to tailor your message by radio format can noticeably increase leads and sales.

Subtle changes to tailor your message by radio format can noticeably increase leads and sales. http://www.theradioagency.com/blog/bonding-by-format/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheRadioAgency+%28The+Radio+Agency%29 Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:13055153815192789560-d1b2ce26428b3cedb706f7ce42fd062c 2012-10-18T10:38:19.272-04:00

THIS WEEK: How brands leverage radio listener loyalty.

THIS WEEK: How brands leverage radio listener loyalty. http://www.theradioagency.com/email/60sru/101712.html Mark Lipsky mlipsky219 0 0 0 0 urn:com:businessweek:bx:article:1451506573219509955-35de5fb0204feae22353b9075b066cf0 2012-11-17T08:16:03.261-05:00

The only difference between a dream and a daydream is action. And the only difference between where you are now and the best ever version of yourself is just action.

The only difference between a dream and a daydream is action. And the only difference between where you are now and the best ever version of yourself is just action. http://thesalesblog.com/blog/2012/11/09/the-difference-between-dreams-and-daydreams/ Roz Bennetts rbennetts305 2 1 0 1 urn:com:businessweek:bx:article:8636956217034643633-f0c3c2cfa62926681cebf8203674d42a 2012-09-25T19:55:27.137-04:00

According to eConsultancy more than one-third of the Internet population now shops online. The importance of serving the right impression to the right person on the right device with the right message is the holy grail of digital marketing.

According to eConsultancy more than one-third of the Internet population now shops online. The importance of serving the right impression to the right person on the right device with the right message is the holy grail of digital marketing. http://blog.adtruth.com/know-your-audience-know-their-device-serve-the-right-impression/ James Lamberti jlamberti147 5 5 0 0 urn:com:businessweek:bx:article:13503563379929019160-8cc9d1a1b68ad02db7d74923c3a66384 2012-10-03T14:37:54.556-04:00

The world may be turning mobile, but are marketers ready? While some are fully embracing the exciting new possibilities mobile brings, many are also daunted by the vast number of challenges the channel presents to marketers. In a recent survey, 48 percent of marketers cited “tracking and measurement’ as their greatest mobile advertising concern.

The world may be turning mobile, but are marketers ready? While some are fully embracing the exciting new possibilities mobile brings, many are also daunted by the vast number of challenges the channel presents to marketers. In a recent survey, 48 percent of marketers cited “tracking and measurement’ as their greatest mobile advertising concern. http://blog.adtruth.com/marketers-1-concern-mobile-tracking-and-measurement-way-beyond-cost-privacy-and-scaling/ James Lamberti jlamberti147 4 4 0 0 urn:com:businessweek:bx:article:10042026414769516738-d8ff421e38e569989ddc94bc31b9785c 2012-09-02T19:09:29.603-04:00

You are good enough now. You could use some improving. But don't let the need to improve stop you from taking action, reaching your goals, and living your dream now.

You are good enough now. You could use some improving. But don't let the need to improve stop you from taking action, reaching your goals, and living your dream now. http://thesalesblog.com/blog/2012/08/16/you-are-good-enough-now-and-you-could-use-some-improving/ Roz Bennetts rbennetts305 2 2 0 0 urn:com:businessweek:bx:article:14318290017967402254-b005f01cedfd30147afd769cc6e22a35 2012-10-04T11:15:22.296-04:00

Seven days of hot radio stories in one, easy-to-read format.

Seven days of hot radio stories in one, easy-to-read format. http://www.theradioagency.com/email/60sru/100412.html Mark Lipsky mlipsky219 1 1 0 0 urn:com:businessweek:bx:article:11944506558122060878-9aaa5dcec541c225b4cadcb2cbbf376c 2012-06-14T13:22:00.183-04:00

What is the most important innovation ever? I've argued before that it is hand-washing in hospitals. This innovation was a major driver in the improved health outcomes that have increased our life expectancies from less than 60 years at birth to nearly 80 in most developed countries.

What is the most important innovation ever? I've argued before that it is hand-washing in hospitals. This innovation was a major driver in the improved health outcomes that have increased our life expectancies from less than 60 years at birth to nearly 80 in most developed countries. http://www.innovationexcellence.com/blog/2012/06/14/innovation-requires-a-change-in-behavior/ Dru Sturgess dsturgess259 6 6 0 0 urn:com:businessweek:bx:article:2580819864223887317-4d36dde203de898748c01d6a01d7895c 2012-10-03T16:24:10.558-04:00

Can you change your habits? Post reviews the 3 Tiny Habits program and shares results.

Can you change your habits? Post reviews the 3 Tiny Habits program and shares results. http://rogiercommunications.blogspot.com/2012/10/me-my-tiny-habits-how-i-dedicated-one.html Julie Rogier jrogier888 1 1 0 0 urn:com:businessweek:bx:article:10930377188232037095-678445a8a6c25f72a198e30d34f26252 2012-06-12T10:31:10.037-04:00

Today we heard the big, but not so surprising news, that Apple would be releasing a new privacy-assured identification system to replace UDID. Thank goodness. Now, after nearly a year of angst and distraction, the mobile advertising industry can move beyond iOS app tracking and into the use cases that will truly propel us to the next level. The idea that we, as an industry, can build real businesses in mobile advertising on the use case of app tracking case is proposterous. Everyone seem’s to understand that point and agree, but the frenzy over UDID kept action to a minimum. It’s a welcome relief to see the end in sight.

Today we heard the big, but not so surprising news, that Apple would be releasing a new privacy-assured identification system to replace UDID. Thank goodness. Now, after nearly a year of angst and distraction, the mobile advertising industry can move beyond iOS app tracking and into the use cases that will truly propel us to the next level. The idea that we, as an industry, can build real businesses in mobile advertising on the use case of app tracking case is proposterous. Everyone seem’s to understand that point and agree, but the frenzy over UDID kept action to a minimum. It’s a welcome relief to see the end in sight. http://blog.adtruth.com/?p=215 James Lamberti jlamberti147 0 0 0 0 urn:com:businessweek:bx:article:1053968890551272141-7ee3f50029c0de06070f334b028263e1 2012-11-07T16:13:29.620-05:00

Learn how to use Behavioral Email marketing to improve your B2B or B2C Sales Prospecting efforts. Download the entire 30 minutes presentation.

Learn how to use Behavioral Email marketing to improve your B2B or B2C Sales Prospecting efforts. Download the entire 30 minutes presentation. http://www.conversedigital.com/sales-prospecting/b2b-sales-prospecting-with-email?utm_source=BizWeek&utm_medium=social_media&utm_campaign=SoMeTPost Tom Martin tmartin858 2 2 0 0 urn:com:businessweek:bx:article:5204331613815951775-dd30162a24ebca6eb1bd8d0e0351540c 2012-05-17T12:54:16.527-04:00

Tom interviews Julia Fitzgerald, Chief Digital Engagement Officer at Sears Holdings Corporation. She shares what worked and didn't work with the 2011 Sears QR Code Christmas Toy Sale campaign.

Tom interviews Julia Fitzgerald, Chief Digital Engagement Officer at Sears Holdings Corporation. She shares what worked and didn't work with the 2011 Sears QR Code Christmas Toy Sale campaign. http://tommartin.typepad.com/positive_disruption/2012/05/qr-code-case-study-sears.html?utm_source=BusinessWeek&utm_medium=aggregator&utm_campaign=SearsPost Tom Martin tmartin858 1 1 0 0 urn:com:businessweek:bx:article:17227214803063620354-c5d01b0ee5e635cb63a60241baeb9e41 2012-05-10T13:15:16.134-04:00

http://www.theradioagency.com/blog/the-voices-in-my-head/ Mark Lipsky mlipsky219 1 0 0 1 urn:com:businessweek:bx:article:2201396689923381411-d0a27124369d20332a6738a71e0a95be 2012-10-03T14:34:18.965-04:00

We have known that the cookie has been crumbling for some time now, but an article in ClickZ this week written by Nathan Woodman, chief operating officer and co-founder of Digilant, further confirms that the cookie is reaching the point of obsolescence. Just when we thought the cookie deletion issue was at its worst, digital marketers are now feeling even greater pain as some cookies are seeing a shelf life of only 60 seconds, according to Jag Duggal in AdAge.

We have known that the cookie has been crumbling for some time now, but an article in ClickZ this week written by Nathan Woodman, chief operating officer and co-founder of Digilant, further confirms that the cookie is reaching the point of obsolescence. Just when we thought the cookie deletion issue was at its worst, digital marketers are now feeling even greater pain as some cookies are seeing a shelf life of only 60 seconds, according to Jag Duggal in AdAge. http://blog.adtruth.com/the-cookie-delete-is-leaving-them-obsolete/ James Lamberti jlamberti147 1 1 0 0 urn:com:businessweek:bx:article:13763739592043745922-0abe8678bb9214f0433c990d310d2f72 2013-01-17T10:54:42.720-05:00

Gun Talk. CES Buzz. Radio’s Safest Driving Songs. AND George Carlin on Copywriting. ALL this and more in this week’s 60-Second Radio Update.

Gun Talk. CES Buzz. Radio’s Safest Driving Songs. AND George Carlin on Copywriting. ALL this and more in this week’s 60-Second Radio Update. http://www.theradioagency.com/email/60sru/011613.html Mark Lipsky mlipsky219 1 1 0 0