Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
BEHAVIORAL TARGETING
Behavioral targeting is used by many online publishers and advertisers to increase their effectiveness online. This topic will include articles and other material on data, data collection, and privacy, especially as they relate to online advertising.
Behavioral Targeting is part of Business Exchange, suggested by
Robert Hof.
This topic contains
680 news
and
314 blog
items.
Read updated news, blogs, and resources about Behavioral Targeting. Find user-submitted articles and reactions on Behavioral Targeting from
like-minded professionals.
Most Active
Please add new articles to this topic
Earn From 3.04% to 3.35% with AAA rated, GE Capital Corp. Not an offer of securities for sale ACMUSA.com – Free...
Behavioral targeting is the primary concern for Congress ... enable users to opt-out of advertising all
AT&Ts letter, from Dorothy Attwood, the companys senior vice president for public policy, was a spirited defense of...
Several Internet and broadband companies have acknowledged using targeted-advertising technology without explicitly...
Questions abot data collection and privacy policies are attracting the attention of Congress, too. There is no broad...
Yahoo said today it would allow consumers to opt out of targeted advertising on Yahoo.com amid increasing congressional...
Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be...
A key Congressional Committee is initiating an inquiry into the privacy concerns raised by the data collection...
AOLbehavioral targeting unit Tacoda will terminate the existing inventory contracts with web publishers within 30 days,...
Many companies are flocking to Social Media as the great new tool for pitching products. The results have been mixed;...
Behavioral marketing via mobile devices is still a couple of years off, according to panelists speaking at the OMMA...
AdBrite now offers behavioral targeting across the more than 70,000 sites within its network. The San Francisco-based...
A key House lawmaker said Thursday that Internet service providers should be prohibited from tracking customers' Web...
Conducted in some 50 markets in March and April, the polling found 67% of respondents agreeing (including 14% agreeing...
buying experience for advertisers; -- Using Yahoo! technology to offer to Sun-Times News Group advertising clients...
an enterprising New York Times reporter showed. The ruling and the response to it underscores the concerns about data...
Lawmakers in New York adjourned this week without voting on a controversial bill that would require online advertisers...
Last September, Henry Blodget asked me and several other VCs on an panel -- titled "Dot Bomb 2.0" -- how many...
'The next evolution [in online advertising] will be behavioral targeting, compared with contextual targeting.
A consumer protection agency in the UK said this week that it plans to conduct new study of online advertising,...
behind the complaint. 'Facebook promotes itself as a social utility, but it's also involved in commercial activities...
[Editor's note: So it turns out branded apps are a bust -- even if you're Nike or Coca-Cola. Below, Keith Rabois, vice...
Top Sources: Behavioral Targeting
- RRT - Real Rap Talk
- Brandweek
- imediaconnection.com
- BusinessWeek
- waablog.webanalyticsassociation.com
- MediaPost | Online Media News
- MediaPost | Online Media News
- adage.com
- BusinessWeek
- MarketWatch
Tweets on this Topic















account