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BEIJING OLYMPICS

The Summer Olympics only come around every four years, and this year's event is being held in Beijing. Are marketers distancing themselves from the Beijing Olympics or embracing it head on? Are companies able to link their brands with the games without having to pony up the large price tag for sponsorship?

Beijing Olympics is part of Business Exchange, suggested by Jessica Sibley. This topic contains 4,442 news and 4,434 blog items. Read updated news, blogs, and resources about Beijing Olympics. Find user-submitted articles and reactions on Beijing Olympics from like-minded professionals.

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Beijing's Bird's Nest struggles to draw visitorsmore

BEIJING (AP) — Chinese officials continue to struggle to find uses for the Bird's Nest Stadium, the iconic centerpiece...

Jelena Jankovic and boyfriend Mladjan Janovic celebrated New Year...more

...with whom she has been since the Beijing Olympics.

Beijing's Olympic building boom becomes a bustmore

Many buildings in the city's impressive skyline are empty.

The Beijing Olympics as a Campaign of Mass Distractionmore

2008 Olympics. These preparations were not merely about putting up new sports stadiums; China ... could be good hosts...

Long-Leg Beauty From China, Kong Yansong (孔燕松)more

...last year when she worked as volunteer in Beijing Olympics Game 2008. It is...

Li Ning '08 revenue surges 53.8%, helped by Olympicsmore

Li Ning Co Ltd, China's biggest sports goods producer, said on Wednesday that its revenue in 2008 increased by 53.

Long-Legged Beauty Kong Yansong, Can Legs Be Too Long?more

Kong Yansong was in the Beijing Olympics Opening...

Celebrity Endorsement Deals Gone Sour: Can Michael Phelps Overcome Sca...more

By Frederik Balfour Can Michael Phelps Overcome Scandal? Brands always take big risks when they team up with...

Beijing Olympics: Winners and Losersmore

Sizing up who came out on top—spectators, the Chinese, and sponsors—and why the IOC ends up on the losers' list

Opening Ceremonies, Open Woundsmore

You gotta hand it to the Chinese. When it comes to spectacle, they’re the best in the world. The Games of the XXIX...

ABS-CBN upcoming Asianovelas and Telenovelasmore

Princess Heartthrobs Related Entries: The 18 Castaways of Survivor Philippines - GMA 7 3rd World Pyro Olympics 2008 -...

Beijing hotels slash prices as tourist numbers dropmore

Hotels in Beijing are slashing room prices for the Olympics by as much as half because reservations have fallen well...

Beijing's Olympic Smog: How Bad Will It Be?more

China's blue-sky blues aren't going away even with factory closings and restricted driving. The region's climate is...

Return of Olympic Hero Liu Xiang Good News for China's Fans and Cokemore

Return of Olympic Hero Liu Xiang Good News for China's Fans and Coke Posted by: Frederik Balfour on March 09 Here’s...

Will the Olympics Boost China Human Rights?more

Many were hoping a new openness would emerge as the mainland took center stage, but most experts agree the Games won't...

Bong of Champions: Michael Phelps' Kellogg Deal Goes up in Smokemore

Bong of Champions: Michael Phelps' Kellogg Deal Goes up in Smoke Posted by: Frederik Balfour on February 05 Who could...

Now, Phelps Chases Marketing Goldmore

The WSJ on how the gold medal swimmer will try to convert his success in the pool into success in marketing

Advertisers Are Winning Olympic Goldmore

With viewership up, even among the coveted 18- to 34-year-olds, advertising during the Beijing Olympics may well pay off

Coke Paints Beijing Red for Olympicsmore

By sponsoring the Beijing Olympics in a big, big way, Coke wants the Chinese market to recognize their brand when it...

Dong Ridersmore

Moneytalks Olympics 2008. We even have two equestrian...

Beijing Olympic's from a Marketing POVmore

Churbuck's blog on Beijing Olympics.

Beijing Olympics against backdrop of politics and pollutionmore

The first Games in the world's most populous country has politics written all over it as concerns around China's human...

Speedo's LZR Racer: from Beijing to the beachmore

The bikini is over: The flimsy two-piece is no longer the defining form of female swimwear. It will go the way of the...

Dog Meat Off the Menu for the Olympicsmore

Canine cuisine is being sent to the doghouse during next month’s Beijing Olympic Games. Dog meat has been struck from...

Dinosaurs at the SM Mall of Asiamore

3rd World Pyro Olympics 2008 - SM Mall of Asia...

Topic Feed: Most active content in Beijing Olympics

Top Sources: Beijing Olympics

  • Women's Tennis Blog
  • BusinessWeek
  • Mukamo Philippines
  • latimes.com
  • The China Quarterly - Current Issue
  • Jialat dot Com
  • roncasalotti.wordpress.com
  • Guardian Unlimited
  • chinaSMACK
  • CHINAdaily

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