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BEIJING OLYMPICS

The Summer Olympics only come around every four years, and this year's event is being held in Beijing. Are marketers distancing themselves from the Beijing Olympics or embracing it head on? Are companies able to link their brands with the games without having to pony up the large price tag for sponsorship?

Beijing Olympics is part of Business Exchange, suggested by Jessica Sibley. This topic contains 4,547 news and 4,539 blog items. Read updated news, blogs, and resources about Beijing Olympics. Find user-submitted articles and reactions on Beijing Olympics from like-minded professionals.

News

Recent news on this topic.

China's Olympic champion Liao wins men's 69kg at worldsmore

World Weightlifting Championship in Goyang, north of Seoul, November 22, 2009. [Agencies] Liao, who was crowned in 2008...

Lochte ends Phelps's reign as swimmer of yearmore

and handed Milorad Cavic a bigger defeat than the one the Serbian suffered by a fingertip at the Beijing Olympics.

Beijing Olympics quarterfinalist and World Cup bronze medallist boxer ...more

Beijing Olympics quarterfinalist and Cup bronze medallist boxer Akhil Kumar has signed up with sports management firm...

Chinese lifter Liao wins men's 69kg at worldsmore

men's 69kg category at the world weightlifting championships here on Sunday. Liao, who was crowned in 2008 Beijing...

Coca-Cola aims for more billion-dollar drinks in Chinamore

the setback, Coca-Cola has continued the kind of high-level commitment to China demonstrated by its sponsorship of the...

Bolt & Richards claim top honoursmore

is one of the best-known people on the planet.' Jamaican-born Richards was favourite to win gold at the Beijing...

Bolt, Richards win Athlete of the Year awardsmore

in record times at the World Championships in Berlin, matching his 100 and 200 double at the 2008 Beijing Olympics.

China's Liao Hui claims gold in men's 69kg category in weightlifting w...more

s 69kg category at the world weightlifting championships here on Sunday. Liao, who got the champion in 2008 Beijing...

Kitajima takes second in tuneupmore

Saturday. Kitajima, who made his return to long-course competition on Friday after a long layoff following the 2008...

New chief works to end China's dominancemore

priority is to make his own country less dominant. China won all four golds at last year's Beijing Olympics and won 18...

Sharewatch: Aggrekomore

company, which has supplied power for events including the inauguration ceremony of American President Barack Obama and...

Double Agencymore

before Britain transfers control of Hong Kong to the mainland government, to 2005 and the buildup to the Beijing...

FIFA bans Iraq from international playmore

also suspended Iraq's Olympic Committee from international competition, but that row was resolved shortly before the...

Running Manmore

ranked 39th out of 101 runners. He walked away with the silver medal with high hopes for the Beijing Olympics.

Meares, Perkins prevail as Australia tally eight goldsmore

personal best and the second-fastest time in history. It meant three gold medals at this event for the Beijing Olympics...

Interview with Meb Keflezighi: Running Manmore

ranked 39th out of 101 runners. He walked away with the silver medal with high hopes for the Beijing Olympics.

Dashan Is a Friendly Facemore

was sort of our coming-out party.” Rowswell played a similar role for Team Canada at last year’s Beijing Olympics.

UPDATE: ANA Eagerly Awaiting Boeing 787 Delivery; Mum On JALmore

placed a 50-aircraft order, had hoped to have its first Dreamliner in time to launch flights for the Beijing Olympics...

ANA Executive: Eagerly Awaiting Boeing 787 Deliverymore

sixth delay for an aircraft that was initially due to be delivered in May 2008 ahead of the Beijing Olympics.

Beijing Olympics 1,500m winner stripped of gold medal for dopingmore

Beijing Olympics 1,500m winner Rashid Ramzi was stripped of his gold medal as the International Olympic Committee...

Ugandan track queen Inzikuru eyes crown of Kampala Marathonmore

home ground since giving birth in 2007. She is on a recovery path after missing last year's Beijing Olympics.

Gay and Richards claim Jesse Owens honorsmore

the second-fastest time ever in the event, which was run by Bolt when he won gold at the Beijing Olympics.

Toohey's successor joined department as cadet at 18more

as Michael Phelps when they are in public events like the parade that honored his participation in the Beijing Olympics.

Sports digest: Runner stripped of goldmore

Fifteen months after the Beijing Olympics, Bahraini middle-distance runner Rashid Ramzi was stripped of his 1,500-meter...

Live - Reaction to Republic of Ireland exitmore

the fair option.' DaffyBoy on 606:'We should have seen this coming and kept an eye on them: Olympics 2008, French...

Top Sources: Beijing Olympics

  • BusinessWeek
  • latimes.com
  • Guardian Unlimited
  • images.businessweek.com
  • CHINAdaily
  • twurl.nl
  • Mail Online UK
  • BBC
  • People's Daily Online
  • sports.yahoo.com

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Posted: Nov 17

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