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BEIJING OLYMPICS

The Summer Olympics only come around every four years, and this year's event is being held in Beijing. Are marketers distancing themselves from the Beijing Olympics or embracing it head on? Are companies able to link their brands with the games without having to pony up the large price tag for sponsorship?

Beijing Olympics is part of Business Exchange, suggested by Jessica Sibley. This topic contains 802 news and 247 blog items. Read updated news, blogs, and resources about Beijing Olympics. Find user-submitted articles and reactions on Beijing Olympics from like-minded professionals.

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France's Carrefour Feels China's Iremore

businesses. For the past few days, angry crowds have been gathering outside Chinese outlets of French retail group...

RFID Olympic tickets good for security but potential mayhem at the tur...more

All 16 million tickets for the Beijing Olympics will have RFID embedded chips in them to prevent scalping and ticket...

Senior official stresses security for Beijing Olympicsmore

Zhou Yongkang, a member of the Standing Committee of the Communist Party of China (CPC) Central Committee Political...

Dong Ridersmore

Moneytalks Olympics 2008. We even have two equestrian...

Shine global light on Beijingmore

Having been an elite athlete himself, Arnold Schwarzenegger knows a little about international sport. Having talked...

Tibet Could Sap Coke's Olympic Zingmore

So far the soft-drink giant and other sponsors won't temper support for the Games because of China's Himalayan...

Triumph for Beijing as Olympic flame reaches the top of the worldmore

Chinese Olympic pride reached new peaks yesterday as mountaineers held the Olympic flame aloft on the summit of...

Inside Look At Kleenex's "Let It Out" Olympic Documentarymore

A report from the world premiere of Kleenex's new marketing effort and documentary about the emotions of the Olympics.

Beijing to close factories for Olympicsmore

Beijing will implement a series of temporary measures to stop construction and close heavy industries, all aimed at...

Olympics Driving Applications Market in China more

Thanks mainly to Beijing Olympics happening during August 8-24, China has been leading the Asia/Pacific (excluding...

The Olympic torch stumbles at the startmore

China's hope for smooth Games already running into international headwinds

Media Blackout for the Olympics?more

The Chinese government reportedly plans to ban live film coverage from Tiananmen Square during the Olympics

Wrestling the Olympics Activistsmore

The opening ceremonies for the Beijing Olympics will take place on Aug. 8, and the weather in the Chinese capital is...

Chinese Condom Maker Scores Ambush Marketing Olympic Goldmore

Following on our ongoing discussion of ambush marketing at the Olympic Games prompted by Li Ning’s air walk, here’s...

How to Bargain Effectivelymore

Tips on how to bargain like a pro, no matter what country or situation you find yourself.

Truth About Beijing During the Olympicsmore

Thoughts from a marketer about the facts and fiction about Beijing during the Olympics

Nike revamps China ad campaign after star hurdler Liu Xiang pulls out ...more

Nike's China-based marketing effort relied heavily on 2004 Gold Medal champion Liu Xiang, so when he was forced to...

Cristine Reyes In All Her Baby-fat-thick, Unphotoshopped Glorymore

Or maybe December 2008, the last time she was on Maxim’s cover? Nevertheless. ... Jang Nara Sings The Beijing Olympics...

More world leaders congratulate China on success of Beijing Olympicsmore

capability to host grand activities, Triet said. Japanese Prime Minister Yasuo Fukuda said the huge success of the...

BBC's Olympics audience hits 40 millionmore

a total of about 40 million people in the UK have watched at least 15 minutes of the Beijing Olympics - up from 32...

J&J Plants Its Flag at Beijing Olympicsmore

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Postcard From Beijing: Moon Over Coal Hillmore

The view from Jingshan Park at sundown revealed beautiful views over the city of Beijing.

China's Economic Torch Won't Outlast Olympicsmore

and rising costs at home hurt exports and profits Browse Issues Cleaning up the media center at the Beijing Olympics...

India Olympic Hero Gets Boost from Mittalmore

The country's first individual gold medal winner, Abhinav Bindra, received crucial funds for training from a trust set...

Some Web sites remain blocked at Beijing Olympicsmore

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Mortgage Sales Manager -NW WA (Olympic Peninsula) US Bank | Bellingham, WA
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