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BEIJING OLYMPICS

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The Summer Olympics only come around every four years, and this year's event is being held in Beijing. Are marketers distancing themselves from the Beijing Olympics or embracing it head on? Are companies able to link their brands with the games without having to pony up the large price tag for sponsorship?

Beijing Olympics is part of Business Exchange, suggested by Jessica Sibley. This topic contains 801 news and 245 blog items. Read updated news, blogs, and resources about Beijing Olympics. Find user-submitted articles and reactions on Beijing Olympics from like-minded professionals.

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