BRAND EVANGELISM

Brand Evangelism is the difference between consumers following and consumers leading. Some consumers already act as though they "own" their favorite brands, finding it first nature to defend and promote the reputation of their brands. The difference between brand evangelism and "word-of-mouth marketing," is that the former is based on identity rather than just interaction. Not surprisingly, modern religious communities and movements can offer a lot of lessons on the social psychology tactics that can be effectively utilized to create a close-knit community between all stakeholders of a brand. Some of the most important breakthroughs in brand evangelism are the successful and sustainable creation of shared devotion, sense of purpose, and a clear and urgent call to action.

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