Most Active Articles 2013-05-22T17:37:57.349-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:brand-evangelism Trent Bigelow tbigelow920 urn:com:businessweek:bx:article:11229219445361419579-c2db8233ff559f9d145b63aece981fdd 2012-11-03T18:51:00.832-04:00

69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.

69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results. http://www.pamorama.net/2012/11/03/facebook-users-engagement-with-brands-and-retailers-is-less-than-pinterest-users-engagement/#axzz2B1EpNGd2 Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:14106058774509854905-d700b1e2c896aa4f9d5ae15cf3abfe67 2012-11-17T19:39:40.864-05:00

The length of a Tweet has an impact on the number of people who engage with it.

The length of a Tweet has an impact on the number of people who engage with it. http://www.pamorama.net/2012/11/17/the-perfect-length-of-a-tweet-is-71-100-characters/#axzz2CWqhww5k Pam Dyer pdyer868 1 0 0 1 urn:com:businessweek:bx:article:4004841944679787696-5a87d5bd9b2f4798beedd55e8bf05aae 2012-09-03T15:51:07.140-04:00

Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of shares to inbound links.

Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of shares to inbound links. http://www.pamorama.net/2012/09/03/linkedin-is-the-best-social-network-for-improving-seo/ Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:16647247983171094151-9b2aabaedc960b1a73d8882b35c9e7c9 2012-11-06T19:09:09.488-05:00

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When it comes to both the Value Access and Value Translation components of innovation, in most organizations the marketing department holds the keys to success. But, unless the team does a good job...

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When it comes to both the Value Access and Value Translation components of innovation, in most organizations the marketing department holds the keys to success. But, unless the team does a good job... http://www.innovationexcellence.com/blog/2012/11/06/push-or-pull-marketing-for-innovations/ Braden Kelley bkelley034 0 0 0 0 urn:com:businessweek:bx:article:15263126889741604416-763ec54ded1cb280f6cb25e88b733b57 2013-03-08T16:08:02.192-05:00

A few Internet evangelists want us to believe that innovation changes who we are, not just what we do and how we do it. Here's how prophets of the personal branding movement pitch enticing ideas that are just plain silly.

A few Internet evangelists want us to believe that innovation changes who we are, not just what we do and how we do it. Here's how prophets of the personal branding movement pitch enticing ideas that are just plain silly. http://ribblog.com/the-paradox-of-personal-branding-part-2/ John Ribbler jribbler704 0 0 0 0 urn:com:businessweek:bx:article:13612886904677261618-0a149ba658055870d0b8dbd812919a9b 2013-03-24T07:10:04.090-04:00

Today your brand is shared by customers making videos, starting Facebook groups and sending a multitude of tweets. So how do you get the brand you want online?

Today your brand is shared by customers making videos, starting Facebook groups and sending a multitude of tweets. So how do you get the brand you want online? http://catarinasworld.com/can-you-control-your-brand-online/ Catarina Alexon calexon582 2 0 0 2 urn:com:businessweek:bx:article:15263366701694459185-db5f42536654ae11df08472eec2d018f 2013-04-10T12:10:59.719-04:00

People should worry about being branded on the Internet, but not in way personal branding cheerleaders suggest. Here is practical advice for people without delusions of grandeur who want to succeed in business.

People should worry about being branded on the Internet, but not in way personal branding cheerleaders suggest. Here is practical advice for people without delusions of grandeur who want to succeed in business. http://ribblog.com/the-paradox-of-personal-branding-part-3/ John Ribbler jribbler704 0 0 0 0 urn:com:businessweek:bx:article:14142982519102699054-cf1ad293a1da3ffb54ad188eabea794b 2013-01-27T15:29:04.023-05:00

There are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags.

There are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags. http://www.pamorama.net/2013/01/27/how-to-get-more-retweets-infographic/#axzz2JCYtlWRe Pam Dyer pdyer868 1 0 0 1 urn:com:businessweek:bx:article:8895749893448211684-53e7d8d28c24817c4b9a352c1c1869a4 2012-12-02T15:22:32.177-05:00

Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world.

Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world. http://www.innovationexcellence.com/blog/2012/12/02/elite-access-design-insight-foresight/ Dru Sturgess dsturgess259 0 0 0 0 urn:com:businessweek:bx:article:17136950988785908514-33070e413bf81ea455888d7345765ad7 2013-03-31T06:25:01.518-04:00

In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Will more companies follow suit?

In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Will more companies follow suit? http://catarinasworld.com/cheap-chic-a-recession-mega-trend/ Catarina Alexon calexon582 0 0 0 0 urn:com:businessweek:bx:article:2786066523342517363-b444bd0a7aa3e806c4fe77abf2a4dbd0 2012-10-06T19:51:13.439-04:00

This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes.

This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes. http://www.pamorama.net/2012/10/06/how-the-internet-has-changed-in-the-last-10-years-infographic/#.UHC6tU3A9rM Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:15937893001774528136-199bedfb3a3e019d188be5b34b68f940 2012-07-20T08:29:07.480-04:00

Innovation is everywhere. Or at least the word is. CEOs talk about innovation, every technology company claims to be innovative (or to want innovative employees) and now we’re even seeing advertisements on television talk about innovation. Even Nissan, which has had innovation in their tagline for two years now, has decided to change their tagline from “Innovation for All” to something new “Innovation that Excites.” Okay, it still has innovation in it. But, the fact that they decided to move from innovation being something that is democratic, to something that is exciting, is an interesting shift. Maybe now that everybody is claiming to be innovative they felt the need to say, “No, our innovations aren’t like everyone else’s, our innovations are exciting!”

Innovation is everywhere. Or at least the word is. CEOs talk about innovation, every technology company claims to be innovative (or to want innovative employees) and now we’re even seeing advertisements on television talk about innovation. Even Nissan, which has had innovation in their tagline for two years now, has decided to change their tagline from “Innovation for All” to something new “Innovation that Excites.” Okay, it still has innovation in it. But, the fact that they decided to move from innovation being something that is democratic, to something that is exciting, is an interesting shift. Maybe now that everybody is claiming to be innovative they felt the need to say, “No, our innovations aren’t like everyone else’s, our innovations are exciting!” http://bradenkelley.com/2012/07/the-adopted-child-of-innovation/ Braden Kelley bkelley034 0 0 0 0 urn:com:businessweek:bx:article:5781214238251109536-5b4900bff1e0604fe4b50cd33229cffb 2012-09-25T23:32:06.578-04:00

Here are some reasons why you should be an online influencer without using your traits as an introvert as excuses NOT to impact others.

Here are some reasons why you should be an online influencer without using your traits as an introvert as excuses NOT to impact others. http://www.noobpreneur.com/2012/09/26/why-should-you-be-an-online-influencer-even-when-you-are-an-introvert/ Ivan Widjaya iwidjaya482 0 0 0 0 urn:com:businessweek:bx:article:937581924547588493-196aec85af807362b7fef3538e4cd09c 2013-01-17T01:57:43.737-05:00

http://blogs.communitiesrus.in/communityconnect/2013/01/17/how-to-increase-relevance-of-your-brand-advocacy-program-via-segmentation/ Sanjay Shetty sshetty831 2 2 0 0 urn:com:businessweek:bx:article:15262887077788749647-fec2c568289f2384632e075ce92ec354 2013-02-12T14:32:22.812-05:00

Your personal brand is more than the yellow brick road to success promoted by Tom Peters and other gurus. It's critical because everything goes on your permanent record.

Your personal brand is more than the yellow brick road to success promoted by Tom Peters and other gurus. It's critical because everything goes on your permanent record. http://ribblog.com/the-paradox-of-personal-branding-part-1/ John Ribbler jribbler704 2 2 0 0 urn:com:businessweek:bx:article:18375958679272306406-a5f0bc734fc16b4e7745b6cb603c6068 2012-08-06T12:37:44.026-04:00

Learn how to achieve the best strategic marketing results on Facebook, Twitter, and YouTube.

Learn how to achieve the best strategic marketing results on Facebook, Twitter, and YouTube. http://www.pamorama.net/2012/08/05/facebook-twitter-youtube-strategic-marketing-best-practices/ Pam Dyer pdyer868 1 1 0 0 urn:com:businessweek:bx:article:6562731510342218135-165c995bab9620eb9b9613d4c5a1333e 2013-02-23T06:56:38.917-05:00

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it.

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. http://www.compukol.com/blog/managing-your-online-reputation-with-a-strong-brand-image/ Michael Cohn mcohn283 1 1 0 0 urn:com:businessweek:bx:article:11495511205476426116-9ed69700f6d365b60410a8cab09e431f 2012-06-24T12:00:55.127-04:00

There are 6 distinct types of social media users, according to a new report about the behavioral drivers of trust and control.

There are 6 distinct types of social media users, according to a new report about the behavioral drivers of trust and control. http://www.pamorama.net/2012/06/23/the-6-types-of-social-media-users/ Pam Dyer pdyer868 1 0 0 1 urn:com:businessweek:bx:article:18412262262354333058-a609a1edfa082dcd13d68568f4a06192 2013-01-08T12:19:35.056-05:00

Three steps to making and keeping a compelling brand promise

Three steps to making and keeping a compelling brand promise http://www.dmnews.com/is-your-brand-an-empty-promise/article/275012/ Bruce Temkin btemkin340 1 1 0 0 urn:com:businessweek:bx:article:2987256541691053122-8b3e1f070ca1e726399589c7447d21a7 2012-07-15T15:34:54.106-04:00

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way.

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way. http://www.pamorama.net/2012/07/14/11-effective-twitter-strategies-for-brands/ Pam Dyer pdyer868 1 1 0 0 urn:com:businessweek:bx:article:16296450294506882572-2f6b1979bf7d007842747b5c52e77d50 2012-05-30T11:49:30.909-04:00

Zuberance found that brand advocacy is increasingly common among consumers, and they are using social networks to do it.

Zuberance found that brand advocacy is increasingly common among consumers, and they are using social networks to do it. http://www.brafton.com/news/consumers-becoming-critical-brand-advocates-recommending-more-companies Evan Jacobs ejacobs185 1 0 0 1 urn:com:businessweek:bx:article:2350116505483640471-919c8783ec8d89a544254ed6f2233332 2013-01-17T08:26:32.768-05:00

Every brand needs to tell a story. You also need to convey the story in a compelling and irresistible way so that your audience is enticed into not only reading what you are sharing but also in reading further.

Every brand needs to tell a story. You also need to convey the story in a compelling and irresistible way so that your audience is enticed into not only reading what you are sharing but also in reading further. http://www.compukol.com/blog/sharing-a-brands-enticing-story/ Michael Cohn mcohn283 1 1 0 0 urn:com:businessweek:bx:article:3839862796658006834-3903deb339a55d9ac92fc187291ffd9c 2012-09-08T20:45:37.278-04:00

Social media marketers say they know who their customers are, but most have never tried to find out what's important to them.

Social media marketers say they know who their customers are, but most have never tried to find out what's important to them. http://www.pamorama.net/2012/09/08/the-gap-between-social-customers-and-social-marketers/#.UEvf3ZbN58E Pam Dyer pdyer868 4 4 0 0 urn:com:businessweek:bx:article:7895409505234879551-b1e88f7b4bfd49944c3711570e8e6ea2 2012-09-02T05:56:59.706-04:00

A current example of how image makers go about branding and selling politicians just like talk show hosts - or candy. But does this kind of slick really work?

A current example of how image makers go about branding and selling politicians just like talk show hosts - or candy. But does this kind of slick really work? http://catarinasworld.com/how-politicians-are-branded-promoted/ Catarina Alexon calexon582 1 1 0 0 urn:com:businessweek:bx:article:14482690410039274226-a1b13a4708341353022cebf5362b7f86 2012-03-22T07:22:41.627-04:00

The way that you do business online when it comes to branding is not willy nilly. There are specific rules to follow and there is a code of ethics just as there is with any business.

The way that you do business online when it comes to branding is not willy nilly. There are specific rules to follow and there is a code of ethics just as there is with any business. http://www.compukol.com/blog/the-rules-of-branding-your-online-business/ Michael Cohn mcohn283 2 1 0 1