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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
This topic contains
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Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders...
From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around...
There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business.
The book "Defying Gravity & Rising Above the Noise" is a remarkable business/marketing/design book, like...
There is a serious lack of trust among consumers these days. This is actually nothing new. But the uniform opinion of...
Blogger Bob McClain took some great notes from last week's seminar which I thought some of you might find of interest...
As part of National Design Week, we're showcasing some great examples of global brands that have grown from as early as...
This week, as part of National Design Week, we are sponsoring a walk through some of the world's great logos and their...
There are the tried and true questions that arise during an introductory conversation with a prospective client.
The BrandZ Top 100 identifies the world's most valuable brands measured by their dollar value. The ranking provides key...
As consumer trust in corporations decline, the need for ethical business practices is greater than ever.
Starbucks recognized it lost some street cred. So it launched what I think was a pretty cool campaign with their...
Fast Company blog: Your brand must be a cause for celebration. Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have...
I've read/viewed/enjoyed/pondered some of Paul's work and ideas. A terrific thinker and generator of ideas. Inspiring.
I've never been very good at learning a language. I was terrible in high school Spanish and couldn't grasp it at all...
"The spark began where it always begins, at a restaurant downtown, in a shop on Main Street," intones a...
I'm a coffee snob. No more denial. Starbucks wants to regain its street cred. By introducing VIA instant coffee and now...
Chief Marketing Officer at HTC, in an article regarding innovation. Here's what he had to say: "Let me share with...
What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that...
Now that I have your attention, I really do hate "creative." It's not that I dislike creativity or creative...
The founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel on Branding and...
A value proposition is a statement that promotes the benefits your business offers to customers. It’s a succinct...
What do David Brier, Tom Peters and Mahatma Ghandi have in common? Listen to this quick audio tweet to find out.
Air New Zealand is building a powerful brand by focusing on improving its Psychological values, something cannot be...
Top Sources: Brand Identity
- Graphic Design Links and Tutorials / Published News
- Church Marketing Sucks
- BusinessWeek
- millwardbrown.com
- Smashing Magazine
- Current Questions from MarketingProfs Know-How Exchange
- 99designs » Design Contests
- brandchannel.com
- Advertising Age
- DesignersTalk
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Director, Lead for CGC Brand Marketing (Spiriva/Aricept), Primary Care Business Unit
Pfizer US
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Posted: Nov 7
