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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
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The book "Defying Gravity & Rising Above the Noise" is a remarkable business/marketing/design book, like...
From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around...
There is a serious lack of trust among consumers these days. This is actually nothing new. But the uniform opinion of...
Blogger Bob McClain took some great notes from last week's seminar which I thought some of you might find of interest...
As consumer trust in corporations decline, the need for ethical business practices is greater than ever.
There are the tried and true questions that arise during an introductory conversation with a prospective client.
As part of National Design Week, we're showcasing some great examples of global brands that have grown from as early as...
Fast Company blog: Your brand must be a cause for celebration. Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have...
This week, as part of National Design Week, we are sponsoring a walk through some of the world's great logos and their...
What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that...
I've read/viewed/enjoyed/pondered some of Paul's work and ideas. A terrific thinker and generator of ideas. Inspiring.
I've never been very good at learning a language. I was terrible in high school Spanish and couldn't grasp it at all...
A value proposition is a statement that promotes the benefits your business offers to customers. It’s a succinct...
"The spark began where it always begins, at a restaurant downtown, in a shop on Main Street," intones a...
Air New Zealand is building a powerful brand by focusing on improving its Psychological values, something cannot be...
Starbucks recognized it lost some street cred. So it launched what I think was a pretty cool campaign with their...
Now that I have your attention, I really do hate "creative." It's not that I dislike creativity or creative...
I'm a coffee snob. No more denial. Starbucks wants to regain its street cred. By introducing VIA instant coffee and now...
What do David Brier, Tom Peters and Mahatma Ghandi have in common? Listen to this quick audio tweet to find out.
The BrandZ Top 100 identifies the world's most valuable brands measured by their dollar value. The ranking provides key...
I don't like to be limited to 140 characters. Just not my style. PLUS, I know my writing style doesn't always convey my...
Just as we continue to be surrounded by the worst economic news most of us can even remember, extreme luxury offers are...
GLANCE through a photo album of early automobiles and you’ll find an eclectic assortment of vehicles, including...
If you should live in Germany these days, its likely that you ran into some posters or videos from Hitler, Stalin and...
Top Sources: Brand Identity
- Graphic Design Links and Tutorials / Published News
- Church Marketing Sucks
- BusinessWeek
- millwardbrown.com
- Smashing Magazine
- Current Questions from MarketingProfs Know-How Exchange
- 99designs » Design Contests
- brandchannel.com
- Advertising Age
- DesignersTalk
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