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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
This topic contains
642 news
and
398 blog
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Read updated news, blogs, and resources about Brand Identity. Find user-submitted articles and reactions on Brand Identity from
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Most Active
The most active stories in this topic based on user activity.
Strong brands are built on stories. But there's a side of branding people rarely talk about.
Exclusive interview with brand identity expert and Fast Company expert blogger David Brier. Enjoy the sheer pleasure of...
Rumors about the alleged release of iPhone5 have created an unforeseen and tireless hype around the world.
Brand-building is a hot topic these days. But when it all boils down, what's REALLY important?
Some brands are too indecisive and scared that they never arrive at the launching pad: Ground zero. How do you get to...
Selling the swanky and selling it well is what luxury brands do well, economic crisis or not
The fact is that a good logo design will even help you in sales if you actually do manage to make your identity in the...
Experiences in Media, Marketing & Communications
A showcase of some of the best text-based logos from around the Web.
Chief Marketing Officer at HTC, in an article regarding innovation. Here's what he had to say: "Let me share with...
As my posts for this site have discussed in recent weeks, it is critical for brand owners to monitor and protect their...
When marketers and business owners use celebrities to advertise and endorse their brand, it is called Celebrity...
Sometimes it's worth spending the extra time and resources on making sure the process is absolutely right before...
The Chevy Volt has gotten tons of press. But could it get even more recognition? Could it turn heads as well as alter...
Once a promotional product is imprinted with your logo, in addition to the product itself, your logo is what stays in...
We all know "binging" is a terrible habit when it comes to food. Eating too much all at once is obviously...
It’s what Eating the Big Fish author Adam Morgan would call a “symbol of re-evaluation” — a product or message that...
Today's "David Brier Daily" features 291 articles,18 photos and 16 videos by 109 contributors.
Experiences in Media, Marketing & Communications
The BrandZ Top 100 identifies the world's most valuable brands measured by their dollar value. The ranking provides key...
Recently I received an invitation to a Webinar whose purpose was to "optimize pay-per-click ads." It turned...
Top Sources: Brand Identity
- Graphic Design Links and Tutorials / Published News
- Church Marketing Sucks
- BusinessWeek
- millwardbrown.com
- fastcompany.com
- Current Questions from MarketingProfs Know-How Exchange
- Smashing Magazine
- 99designs » Design Contests
- Advertising Age
- Economictimes
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