• BX Home
  • Brand Identity: Blog [Page 7]

Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

BRAND IDENTITY

In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.

Brand Identity is part of Business Exchange, suggested by Rohit Bhargava. This topic contains 681 news and 407 blog items. Read updated news, blogs, and resources about Brand Identity. Find user-submitted articles and reactions on Brand Identity from like-minded professionals.

Blogs

Recent blog posts on this topic.

FUBU is Working on a Comeback Linemore

...t too worried about losing FUBU's brand identity, because "kids have a three-year memory span, so most don't...

Thermal Bath Guide (Fully Developed Website, $700)more

AND www.thethermalspaguide.com • Fully developed website including all content, graphics & CMS • Brand Identity...

What Sexuality Taught Us About Branding (and Why Being Average Sucks) ...more

From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around...

The story of the Frantz & Ivy brand is one of seemingly...more

… This duality is manifested in the brand identity — straight-laced typography partnered with whimsical illustrations.

Some Great Notes from Last Week's Seminarmore

Blogger Bob McClain took some great notes from last week's seminar which I thought some of you might find of interest...

from albertus to zapf dingbats: the 52 fonts that you could use...more

Even more so if you work for clients who have a brand identity: because then you'll very often be told to adhere to...

Eric Hunting on Defining Post-Industrial Designmore

Looking at the different Maker blogs, I could see that there was an emergent set of information standards forming ad...

Which logo do you like best?more

Forum: Logo and Brand Identity Posted By: meagendu4 Post Time: 27-10-2009 at 23:49...

Becoming a Cause for Celebration | Defying Gravity and Rising Above th...more

Fast Company blog: Your brand must be a cause for celebration. Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have...

Why Your Business Needs a Value Propositionmore

A value proposition is a statement that promotes the benefits your business offers to customers. It’s a succinct...

Air New Zealand – the airline brand that gives us something (good) to ...more

Air New Zealand is building a powerful brand by focusing on improving its Psychological values, something cannot be...

Simply some terricic thinking on Paul Isakson's partmore

I've read/viewed/enjoyed/pondered some of Paul's work and ideas. A terrific thinker and generator of ideas. Inspiring.

When Great Design Becomes Its Own Language | Duffy Point of Viewmore

I've never been very good at learning a language. I was terrible in high school Spanish and couldn't grasp it at all...

Designing Brand Identity: An Essential Guide for the Whole Branding...more

Product DescriptionPraise for previous editions of Designing Brand Identity:An inspiring and powerful toolkit.

10 Things RIM Must Do to Compete with Apple iPhonemore

RIM has to make major improvements to its software and applications store while remaining true to the BlackBerry's...

B.R.A.N.D. Audio Tweet on "The Starbucks VIA Problem"more

Starbucks recognized it lost some street cred. So it launched what I think was a pretty cool campaign with their...

Design: the most affordable luxury | Dot Kitemore

Just as we continue to be surrounded by the worst economic news most of us can even remember, extreme luxury offers are...

Hitler on a billboardmore

If you should live in Germany these days, its likely that you ran into some posters or videos from Hitler, Stalin and...

Happy 60th Anniversary China!more

China celebrated its rise to a world power over 60 years of Communist rule recently, showing the world their...

Brand reinvention through pioneering innovation: Case of Mercedesmore

...to the global brand identity. As such, brands have continually adapted to different demands. However, changing the...

The Market Creative targets bakers' heritage for GH Sheldon rebrandmore

LONDON - The Market Creative has redesigned the brand identity for GH Sheldon, the Manchester-based baker, placing a...

Kotak Mahindra Bank Adopts a New Brand Identitymore

Kotak Mahindra Bank adopting "Let's make money simple" as its new brand position.

How to Establish a Strong Brand Identitymore

The founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel on Branding and...

Q&A with BlackboardEats founder Maggie Nemsermore

We did this quickly, so finding the right the designer, building a brand identity, coming up with ... didn’t really...

Thw worst cliche in branding?more

Cliches spell death in branding. The LinkedIn group BRANDS THAT DEFY GRAVITY group has launched a quick poll from its...

Top Sources: Brand Identity

  • Graphic Design Links and Tutorials / Published News
  • Church Marketing Sucks
  • fastcompany.com
  • Delicious popular
  • Current Questions from MarketingProfs Know-How Exchange
  • Smashing Magazine
  • 99designs » Design Contests
  • DesignersTalk
  • marketing « WordPress.com Tag Feed
  • Freelance Folder | The Blog For Freelancers And Web-Workers

Most Active Users in this Topic

see all contributors in Brand Identity

Featured White Papers

Post a Job

Jobs in this Topic

Brand Marketing Designer TripAdvisor LLC | Newton, MA
Posted: Apr 30
Brand Marketing Analyst Overstock.com | Salt Lake City, UT
Posted: Apr 19
Product Manager, Patient Experience Marketing, Oral IBD Brands Shire Pharmaceuticals | Chesterbrook, PA
Posted: May 13
Director, Brand Marketing Analytics Catalina Marketing | Saddle Brook, NJ
Posted: May 20
Sr Specialist, Social Marketing - Chico's Brand Chicos | Fort Myers, FL
Posted: Mar 27

Report comment contains invalid characters. ()
cancel
Search Cancel