Most Active Articles 2013-05-23T09:37:23.178-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:brand-identity Rohit Bhargava rbhargava491 urn:com:businessweek:bx:article:16671460318200903887-354a70ac8528591f4c9b34f476b41db4 2013-04-21T04:51:17.363-04:00

Markenstärke und Markenimage gegenüber der alten Marke können das Re-Branding erschweren.

Markenstärke und Markenimage gegenüber der alten Marke können das Re-Branding erschweren. http://info.cytrap.eu/articles/2013-fallstudie-1 Urs E. Gattiker ugattiker307 3 1 1 1 urn:com:businessweek:bx:article:9784058808765372000-e2eeb83c209824a6d9cfdf8209841cdc 2013-03-18T01:40:25.311-04:00

Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.

Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands. http://www.labbrand.com/knowledge/brandsource/branding-chinese-zodiac-year-snake-embraced-global-brands Vladimir Djurovic vdjurovic387 1 0 0 1 urn:com:businessweek:bx:article:10000521915167915035-4eda475f2419b27650244672136ccf06 2012-10-25T05:42:36.807-04:00

If you put a lot into LinkedIn, you get a lot out of it too. If you set up your profile with scant information, you are not allowing others to know anything about you. It is important to share information.

If you put a lot into LinkedIn, you get a lot out of it too. If you set up your profile with scant information, you are not allowing others to know anything about you. It is important to share information. http://www.compukol.com/blog/tweaks-to-make-to-your-linkedin-profile/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:4320132715683821797-a8998c4950f5eabb0ecb3eff06c3413e 2013-05-15T11:35:36.406-04:00

When we come to know and accept ourselves, we become free to accept others and appreciate how they complement us. Whether you are looking for a job promotion, seeking peace within your team, or looking to improve relationships, we can...

When we come to know and accept ourselves, we become free to accept others and appreciate how they complement us. Whether you are looking for a job promotion, seeking peace within your team, or looking to improve relationships, we can... http://www.coachingtip.com/2013/05/your-personality-at-work.html John Agno jagno444 2 0 0 2 urn:com:businessweek:bx:article:15530351265568084922-ed73a7a16f4c643f372e734c446f268c 2013-04-11T22:19:57.071-04:00

Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.

Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands. http://www.labbrand.com/knowledge/brandsource/ppr-renames-kering-transformed-brand-identity Vladimir Djurovic vdjurovic387 0 0 0 0 urn:com:businessweek:bx:article:12899160302236494863-9b1bf312abc823a6c126bca0f2b5f0ab 2013-04-10T12:17:10.563-04:00

Can you create a vision or mission statement shorter than 140 characters? What about your brand promise or customer service commitment?

Can you create a vision or mission statement shorter than 140 characters? What about your brand promise or customer service commitment? http://www.hyken.com/customer-service-3/create-your-140-character-brand-promise/ Shep Hyken shyken027 0 0 0 0 urn:com:businessweek:bx:article:1342471558465580510-37388cf7c56e6f99c9e2201728b9a067 2013-04-23T07:22:27.480-04:00

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors.

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. http://www.compukol.com/blog/making-your-brand-a-raging-success/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:4486845622198735739-2e856fe8b0111c0f5ac2622d1a47b889 2012-09-05T20:49:04.757-04:00

The 2012 Indian Bloggers Mindset Survey€™ shares insights on how bloggers are shaping opinion, how brands are engaging with them as well as the opportunities and challenges before brands when it comes to building relationships with these key digital influencers.

The 2012 Indian Bloggers Mindset Survey€™ shares insights on how bloggers are shaping opinion, how brands are engaging with them as well as the opportunities and challenges before brands when it comes to building relationships with these key digital influencers. http://www.innovationexcellence.com/blog/2012/08/29/2012-bloggers-mindset-report/ Dru Sturgess dsturgess259 0 0 0 0 urn:com:businessweek:bx:article:15806152273674119779-4960f758acf9ee66547901f0d9f80bf7 2013-02-01T03:34:33.176-05:00

Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.

Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands. http://www.labbrand.com/knowledge/brandsource/not-simple-name-change-rim-becomes-blackberry-means-shift-brand-architecture Vladimir Djurovic vdjurovic387 1 1 0 0 urn:com:businessweek:bx:article:15937893001774528136-199bedfb3a3e019d188be5b34b68f940 2012-07-20T08:29:07.317-04:00

Innovation is everywhere. Or at least the word is. CEOs talk about innovation, every technology company claims to be innovative (or to want innovative employees) and now we’re even seeing advertisements on television talk about innovation. Even Nissan, which has had innovation in their tagline for two years now, has decided to change their tagline from “Innovation for All” to something new “Innovation that Excites.” Okay, it still has innovation in it. But, the fact that they decided to move from innovation being something that is democratic, to something that is exciting, is an interesting shift. Maybe now that everybody is claiming to be innovative they felt the need to say, “No, our innovations aren’t like everyone else’s, our innovations are exciting!”

Innovation is everywhere. Or at least the word is. CEOs talk about innovation, every technology company claims to be innovative (or to want innovative employees) and now we’re even seeing advertisements on television talk about innovation. Even Nissan, which has had innovation in their tagline for two years now, has decided to change their tagline from “Innovation for All” to something new “Innovation that Excites.” Okay, it still has innovation in it. But, the fact that they decided to move from innovation being something that is democratic, to something that is exciting, is an interesting shift. Maybe now that everybody is claiming to be innovative they felt the need to say, “No, our innovations aren’t like everyone else’s, our innovations are exciting!” http://bradenkelley.com/2012/07/the-adopted-child-of-innovation/ Braden Kelley bkelley034 1 1 0 0 urn:com:businessweek:bx:article:14229988121550891299-4044ef409f868696abc09efacf69cec9 2012-10-18T14:08:53.710-04:00

Your personal branding statement may be the only thing your audience really reads on your resume. Here's 4 Steps To A Successful Personal Branding Statement: https://recareered.infusionsoft.com/app/hostedEmail/12606561/436a17589651eb4a

Your personal branding statement may be the only thing your audience really reads on your resume. Here's 4 Steps To A Successful Personal Branding Statement: https://recareered.infusionsoft.com/app/hostedEmail/12606561/436a17589651eb4a https://recareered.infusionsoft.com/app/hostedEmail/12606561/436a17589651eb4a Phil Rosenberg prosenberg505 1 1 0 0 urn:com:businessweek:bx:article:1107449519266273616-839eaa10ecd19db1412877712c68ecc4 2012-09-18T20:54:13.630-04:00

Just because you don'€™t understand how and why your customers make the decisions they are making today, it doesn’t mean that they are fickle! Technology, in addition to the Great Recession, have both profoundly changed the consumer, and it is highly unlikely that they will return to the behaviors and patterns of yesteryear.

Just because you don'€™t understand how and why your customers make the decisions they are making today, it doesn’t mean that they are fickle! Technology, in addition to the Great Recession, have both profoundly changed the consumer, and it is highly unlikely that they will return to the behaviors and patterns of yesteryear. http://www.innovationexcellence.com/blog/2012/09/17/your-consumers-are-valuable-not-fickle/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:2528493392896515462-cba25e7e7ee02e9de1667e1393b228e9 2013-03-19T02:43:55.270-04:00

One of the most important considerations in your startup planning is your company's brand. This blog post will guide you on how to develop a lasting brand.

One of the most important considerations in your startup planning is your company's brand. This blog post will guide you on how to develop a lasting brand. http://www.noobpreneur.com/2013/03/19/website-designers-encourage-careful-thought-when-creating-a-company-brand/ Ivan Widjaya iwidjaya482 2 2 0 0 urn:com:businessweek:bx:article:5749114146984581527-b46f3eed2888acd347f6805cfeda81df 2012-10-29T14:32:29.528-04:00

If you don'€™t break away from parity in your category, your innovation will be invisible in the marketplace. Here are four tips on how to break away from sameness and drive differentiation for better business results.

If you don'€™t break away from parity in your category, your innovation will be invisible in the marketplace. Here are four tips on how to break away from sameness and drive differentiation for better business results. http://www.innovationexcellence.com/blog/2012/10/29/how-to-break-parity/ Dru Sturgess dsturgess259 2 1 0 1 urn:com:businessweek:bx:article:9891779591985498424-e1e2b2b938cb5ee88476c98755bbd89c 2013-02-26T11:14:35.145-05:00

The pressure is on many businesses to establish a web presence, and the success of web based commerce points to the fact that this is not only a smart move, but a necessary one. But is it enough to just put up a website for your company? Or is there a little something more?

The pressure is on many businesses to establish a web presence, and the success of web based commerce points to the fact that this is not only a smart move, but a necessary one. But is it enough to just put up a website for your company? Or is there a little something more? https://36creative.com/blog/branding/1456/why-building-a-website-and-building-a-brand-are-two-different-things Maciej Fita mfita947 2 2 0 0 urn:com:businessweek:bx:article:1914731602719714474-df6c59245f53f29242a1145354fedb65 2012-11-28T15:35:52.275-05:00

So you want employers to see your intelligence, how do you tell them about it? Here are 5 Ways To Brand Your Resume For Intelligence: https://recareered.infusionsoft.com/app/hostedEmail/13836887/f69587bc41494e09

So you want employers to see your intelligence, how do you tell them about it? Here are 5 Ways To Brand Your Resume For Intelligence: https://recareered.infusionsoft.com/app/hostedEmail/13836887/f69587bc41494e09 https://recareered.infusionsoft.com/app/hostedEmail/13836887/f69587bc41494e09 Phil Rosenberg prosenberg505 1 1 0 0 urn:com:businessweek:bx:article:3118896949985551956-4c82bad486fe8432c08e68db1486a507 2012-09-11T03:35:47.775-04:00

How much focus should firms place on building brand relationships?

How much focus should firms place on building brand relationships? http://www.thebeginner.eu/business/all-in-global-business/920-intangible-assets-make-for-tangible-benefits Ani Atanasova aatanasova087 3 2 0 1 urn:com:businessweek:bx:article:377462981868658183-d8a4ea2f618618926cf695d8d0677d89 2012-06-28T12:58:52.476-04:00

Personalization is about creating interactions that feel smarter to the person on the other side, your customer.

Personalization is about creating interactions that feel smarter to the person on the other side, your customer. http://www.innovationexcellence.com/blog/2012/06/28/the-secret-of-personalization/# Dru Sturgess dsturgess259 1 0 0 1 urn:com:businessweek:bx:article:3416115938434236429-17f8a8a6cb05009babcd0ac23c5d2d09 2013-03-29T12:27:34.184-04:00

One of the mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding their company image. While the logistics of a startup—finances, shipping and delivery, staff hires, etc.—are of course essential, startup branding and advertising are also incredibly important to a company’s internal solidarity, customer outreach, and overall success.

One of the mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding their company image. While the logistics of a startup—finances, shipping and delivery, staff hires, etc.—are of course essential, startup branding and advertising are also incredibly important to a company’s internal solidarity, customer outreach, and overall success. https://36creative.com/blog/branding/1518/why-is-strong-marketing-branding-so-important-for-new-startups Maciej Fita mfita947 13 12 1 0 urn:com:businessweek:bx:article:6562731510342218135-165c995bab9620eb9b9613d4c5a1333e 2013-02-23T06:56:39.045-05:00

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it.

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. http://www.compukol.com/blog/managing-your-online-reputation-with-a-strong-brand-image/ Michael Cohn mcohn283 7 7 0 0 urn:com:businessweek:bx:article:13633307480035026067-f4c21099bdb4b68157c004ea204b9b14 2012-07-02T11:21:03.013-04:00

In this video, Bloomberg TV goes behind the scenes with with Peter Cook to examine how rock stars - that continuously innovate through reinvention, such as David Bowie, Madonna and Prince - compare to agile companies.

In this video, Bloomberg TV goes behind the scenes with with Peter Cook to examine how rock stars - that continuously innovate through reinvention, such as David Bowie, Madonna and Prince - compare to agile companies. http://www.innovationexcellence.com/blog/2012/06/30/the-business-school-run-by-rock-stars/ Dru Sturgess dsturgess259 2 2 0 0 urn:com:businessweek:bx:article:7735437255521860677-9c684d512c9f9a4e73fd716ca9f65df4 2012-10-02T11:50:56.886-04:00

Custom clothing is perfect for helping you small business team to stand out from the crowd and boost team morale.

Custom clothing is perfect for helping you small business team to stand out from the crowd and boost team morale. http://www.noobpreneur.com/2012/10/02/the-benefits-of-customised-clothing-for-company-events/ Ivan Widjaya iwidjaya482 1 1 0 0 urn:com:businessweek:bx:article:8895749893448211684-53e7d8d28c24817c4b9a352c1c1869a4 2012-12-02T15:22:32.076-05:00

Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world.

Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world. http://www.innovationexcellence.com/blog/2012/12/02/elite-access-design-insight-foresight/ Dru Sturgess dsturgess259 3 3 0 0 urn:com:businessweek:bx:article:331324405914684989-a9ba027fc17dc8a47f25ef158a38c0ea 2012-11-20T06:31:57.054-05:00

Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire.

Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire. http://www.compukol.com/blog/personalizing-your-e-newsletters-and-mailings/ Michael Cohn mcohn283 2 2 0 0 urn:com:businessweek:bx:article:15421780621134676573-bdd9cb67dc6a4d9c672f0030ac2add12 2012-09-20T06:43:24.797-04:00

When it comes to naming your business, it is critical that your name choice is the most effective and enticing that it can be. It must grab the attention of your connections online and in person so make it great.

When it comes to naming your business, it is critical that your name choice is the most effective and enticing that it can be. It must grab the attention of your connections online and in person so make it great. http://www.compukol.com/blog/giving-your-business-an-attention-grabbing-name/ Michael Cohn mcohn283 2 2 0 0