Most Active Articles 2009-11-24T04:05:16.744-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:brand-identity Rohit Bhargava rbhargava491 urn:com:businessweek:bx:article:759333854897566150-1c667eff23d5863230e502b28a78ae4f 2009-11-23T15:48:04.789-05:00

Just out today, this guest blog covers three "myths" in the area of branding.

Just out today, this guest blog covers three "myths" in the area of branding. http://www.jimkukral.com/3-ways-to-suck-the-life-out-of-your-brand/ David Brier dbrier472 0 0 0 0 urn:com:businessweek:bx:article:4703692067683552128-e77532a581768b40f6d5eb729a082134 2009-11-23T12:47:40.215-05:00

Here are four mission statements. Two are from real organizations. Two were created by Dilbert's Automatic Mission Statement Generator. Can you guess which ones are genuine? 1. It is our job to continually foster world-class infrastructures as well...

Here are four mission statements. Two are from real organizations. Two were created by Dilbert's Automatic Mission Statement Generator. Can you guess which ones are genuine? 1. It is our job to continually foster world-class infrastructures as well... http://www.fastcompany.com/magazine/140/do-something-wordplay.html Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:865228968579808784-0d260ad5f2356bd6ec699e21691fa635 2009-11-16T00:42:04.490-05:00

Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those...

Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those... http://greeneconomypost.com/sustainable-brands-13-week-boot-camp-commences-6123.htm Chris de Morsella cdemorsella630 0 0 0 0 urn:com:businessweek:bx:article:6816226622583739132-559700ecc0343d77700737427d4db7d5 2009-11-11T16:34:03.919-05:00

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more.

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. http://greeneconomypost.com/make-csr-believable-create-social-capital-5970.htm Chris de Morsella cdemorsella630 0 0 0 0 urn:com:businessweek:bx:article:14461163393271449587-60c3e7c15b7d8498a4b1a4102939d514 2009-11-04T14:32:37.483-05:00

From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around the time we became aware of our sexuality when growing up. What's this got do with branding? Maybe everything?

From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around the time we became aware of our sexuality when growing up. What's this got do with branding? Maybe everything? http://www.fastcompany.com/blog/david-brier/defying-gravity-and-rising-above-noise/what-sexuality-taught-us-about-branding-and- David Brier dbrier472 5 5 0 0 urn:com:businessweek:bx:article:3386871629542920836-dfc689bc240a6c337f044a1dc0c60c50 2009-11-06T12:32:41.951-05:00

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet...

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet... http://greeneconomypost.com/building-ethical-brand-5880.htm Chris de Morsella cdemorsella630 2 2 0 0 urn:com:businessweek:bx:article:10197202621795644743-3584b3c5a00590cc302398006773b1f3 2009-11-05T06:52:44.669-05:00

The book "Defying Gravity & Rising Above the Noise" is a remarkable business/marketing/design book, like gaining access to the swipe files of the world's best agencies. But we wanted to know from readers and marketers: "Things that defy gravity" in written(preferably visual form, doodles, etc.) to become a blog feature and more...

The book "Defying Gravity & Rising Above the Noise" is a remarkable business/marketing/design book, like gaining access to the swipe files of the world's best agencies. But we wanted to know from readers and marketers: "Things that defy gravity" in written(preferably visual form, doodles, etc.) to become a blog feature and more... http://www.risingabovethenoise.com/thebook/ David Brier dbrier472 0 0 0 0 urn:com:businessweek:bx:article:13072888247516065655-db6aa49411e21995587c53dfa2d4ccff 2009-11-03T12:59:09.145-05:00

There is a serious lack of trust among consumers these days. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.

There is a serious lack of trust among consumers these days. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point. http://greeneconomypost.com/trust-business-win-1-5798.htm Tracey de Morsella tdemorsella126 0 0 0 0 urn:com:businessweek:bx:article:3291799019130440304-df3fb6475a8c6c0eb561f0bd955cb5fe 2009-11-02T23:13:36.756-05:00

Blogger Bob McClain took some great notes from last week's seminar which I thought some of you might find of interest... Key point: Cliches are killing your business.

Blogger Bob McClain took some great notes from last week's seminar which I thought some of you might find of interest... Key point: Cliches are killing your business. http://wordsmithbob.com/blog/1249/saw-david-brier-branding-seminar-last-night/#comments David Brier dbrier472 0 0 0 0 urn:com:businessweek:bx:article:10698021983886931127-48c3e8b52f26f959d19f6a5a8d090e0a 2009-10-19T13:59:34.201-04:00

This week, as part of National Design Week, we are sponsoring a walk through some of the world's great logos and their evolution during their existence. From Apple to VW and everything in between, it's 5 days showcasing 26 global brands.

This week, as part of National Design Week, we are sponsoring a walk through some of the world's great logos and their evolution during their existence. From Apple to VW and everything in between, it's 5 days showcasing 26 global brands. http://web.mac.com/davidbrier/iWeb/FamousNapkin/Blog/BD23715D-BC0D-4086-AD8A-8ABDB8A43373.html David Brier dbrier472 7 5 0 2 urn:com:businessweek:bx:article:15687148126482100886-7d8835607c2d690287e33253b5fa1b96 2009-10-21T15:07:29.007-04:00

As part of National Design Week, we're showcasing some great examples of global brands that have grown from as early as the late 1800s to present day. Day 1 and Day 2 are also here.

As part of National Design Week, we're showcasing some great examples of global brands that have grown from as early as the late 1800s to present day. Day 1 and Day 2 are also here. http://web.mac.com/davidbrier/iWeb/FamousNapkin/Blog/0A84D71E-10AB-444F-8CE9-6FD814D28C05.html David Brier dbrier472 4 3 0 1 urn:com:businessweek:bx:article:12346931784196290752-1c3afb304c89d5f9366d2cae99b94f4f 2009-10-22T10:06:20.425-04:00

There are the tried and true questions that arise during an introductory conversation with a prospective client. This morning, it hit me (like in the "Could have a V-8!" punchline)...

There are the tried and true questions that arise during an introductory conversation with a prospective client. This morning, it hit me (like in the "Could have a V-8!" punchline)... http://www.fastcompany.com/blog/david-brier/defying-gravity-and-rising-above-noise/branding-humor-professionals-who-need-break David Brier dbrier472 3 2 0 1 urn:com:businessweek:bx:article:2677419685298655604-128bd97bcde3cb853308e7e1ab061016 2009-10-14T10:12:31.695-04:00

Starbucks recognized it lost some street cred. So it launched what I think was a pretty cool campaign with their "local campaign/message" Now it launches VIA supposedly for busy professionals etc. with "instant coffee"...

Starbucks recognized it lost some street cred. So it launched what I think was a pretty cool campaign with their "local campaign/message" Now it launches VIA supposedly for busy professionals etc. with "instant coffee"... http://tweetmic.com/p/ow5sp3jt418 David Brier dbrier472 9 8 0 1 urn:com:businessweek:bx:article:2275661359004398699-7afc078899d363a3bd963c2bb2ddf91f 2009-04-29T13:22:20.817-04:00

The BrandZ Top 100 identifies the world's most valuable brands measured by their dollar value. The ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.

The BrandZ Top 100 identifies the world's most valuable brands measured by their dollar value. The ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets. http://www.millwardbrown.com/Sites/Optimor/Content/KnowledgeCenter/BrandzRanking.aspx David Polek dpolek433 78 78 0 0 urn:com:businessweek:bx:article:8967471486196846109-49652e3fc5836cd9b7a295a3249646e7 2009-10-27T12:54:29.512-04:00

As consumer trust in corporations decline, the need for ethical business practices is greater than ever. Companies that consider environmental initiatives as innovation platforms will come out ahead.

As consumer trust in corporations decline, the need for ethical business practices is greater than ever. Companies that consider environmental initiatives as innovation platforms will come out ahead. http://greeneconomypost.com/cut-csr-spending-reallocate-build-brand-5619.htm Chris de Morsella cdemorsella630 1 1 0 0 urn:com:businessweek:bx:article:2127134371065214751-4441cff4904502c4319366b2767c34d4 2009-10-25T16:29:31.865-04:00

Fast Company blog: Your brand must be a cause for celebration. Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have ANYTHING in common?

Fast Company blog: Your brand must be a cause for celebration. Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have ANYTHING in common? http://www.fastcompany.com/blog/david-brier/defying-gravity-and-rising-above-noise/becoming-cause-celebration David Brier dbrier472 1 1 0 0 urn:com:businessweek:bx:article:1132046962661615985-6f95dad66cf86f2af69ed73707b4d9d1 2008-10-13T10:07:00.000-04:00

Chief Marketing Officer at HTC, in an article regarding innovation. Here's what he had to say: "Let me share with you how we think about brand.

Chief Marketing Officer at HTC, in an article regarding innovation. Here's what he had to say: "Let me share with you how we think about brand. http://www.churchmarketingsucks.com/archives/2008/10/brand_value_ver.html 153 152 1 0 urn:com:businessweek:bx:article:3626139511119269858-6586e5fea18ffeb959e4fa9d0f12e40a 2009-10-16T09:17:57.656-04:00

I've read/viewed/enjoyed/pondered some of Paul's work and ideas. A terrific thinker and generator of ideas. Inspiring.

I've read/viewed/enjoyed/pondered some of Paul's work and ideas. A terrific thinker and generator of ideas. Inspiring. http://paulisakson.typepad.com/planning/ten-things.html David Brier dbrier472 1 0 0 1 urn:com:businessweek:bx:article:9133326781047907160-4118ff0a49dc14e8fcdde5bebbb623f0 2009-10-16T08:49:51.715-04:00

I've never been very good at learning a language. I was terrible in high school Spanish and couldn't grasp it at all until I started traveling to Mexico and had to learn at least enough to get by or starve. I tried to take up French some years back...

I've never been very good at learning a language. I was terrible in high school Spanish and couldn't grasp it at all until I started traveling to Mexico and had to learn at least enough to get by or starve. I tried to take up French some years back... http://www.fastcompany.com/blog/joe-duffy/duffy-point-view/when-great-design-becomes-its-own-language?1255697230 David Brier dbrier472 1 0 0 1 urn:com:businessweek:bx:article:7159615266954052475-6cc409fdb361f21260cb8601ae359f84 2009-10-15T11:41:09.103-04:00

"The spark began where it always begins, at a restaurant downtown, in a shop on Main Street," intones a narrator as the camera lingers in a restaurant, bakery, and bike factory. "Entrepreneurs like these are the most powerful force in the economy....

"The spark began where it always begins, at a restaurant downtown, in a shop on Main Street," intones a narrator as the camera lingers in a restaurant, bakery, and bike factory. "Entrepreneurs like these are the most powerful force in the economy.... http://www.businessweek.com/magazine/content/09_39/b4148038492933.htm David Brier dbrier472 1 0 0 1 urn:com:businessweek:bx:article:15282823327527789890-5f5501e874cd9249dad8d765087e5bd2 2009-10-13T23:17:25.654-04:00

I'm a coffee snob. No more denial. Starbucks wants to regain its street cred. By introducing VIA instant coffee and now decaf?

I'm a coffee snob. No more denial. Starbucks wants to regain its street cred. By introducing VIA instant coffee and now decaf? http://www.brandchannel.com/home/post/2009/10/12/Does-Decaf-Instant-Via-Make-Sense-For-Starbucks.aspx David Brier dbrier472 2 1 0 1 urn:com:businessweek:bx:article:6404321190472637306-195aa22ded043e1a9af378c61421da34 2009-10-22T13:01:29.451-04:00

What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that question. Of course, that doesn’t stop people from having, and expressing, opinions.

What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that question. Of course, that doesn’t stop people from having, and expressing, opinions. http://greeneconomypost.com/america%e2%80%99s-10-greenest-brands-5386.htm Chris de Morsella cdemorsella630 1 1 0 0 urn:com:businessweek:bx:article:8298898089240458733-4b232a72440ee3bc8bb65fd4af2cbbf7 2009-10-14T11:18:33.686-04:00

Now that I have your attention, I really do hate "creative." It's not that I dislike creativity or creative people. In fact, I love it, and I work closely with truly creative people that inspire me on a daily basis. It's what's kept me in this crazy...

Now that I have your attention, I really do hate "creative." It's not that I dislike creativity or creative people. In fact, I love it, and I work closely with truly creative people that inspire me on a daily basis. It's what's kept me in this crazy... http://adage.com/smallagency/post?article_id=139628 David Brier dbrier472 1 0 0 1 urn:com:businessweek:bx:article:4284446536890036537-14c3cbab4affb41cfeb0ae92352c8a57 2009-10-05T10:36:27.846-04:00

The founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel on Branding and Clear Communications has established himself as a singular authority on brand management and the power of simple strategic communication. FuelNet chatted with Siegel about the importance of creating a strong corporate brand identity with a clear and persuasive voice.

The founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel on Branding and Clear Communications has established himself as a singular authority on brand management and the power of simple strategic communication. FuelNet chatted with Siegel about the importance of creating a strong corporate brand identity with a clear and persuasive voice. http://www.fuelnet.com/daily/brand_building_online/think-simplicity/ Ken Beaulieu kbeaulieu381 8 8 0 0 urn:com:businessweek:bx:article:11942938368529790318-4eb044720f4ac8698fcc06744f8e1293 2009-10-04T18:52:21.484-04:00

What do David Brier, Tom Peters and Mahatma Ghandi have in common? Listen to this quick audio tweet to find out. It uses twitter, is more than 140 characters, and is a slice of marketing insight from leading branding expert, David Brier.

What do David Brier, Tom Peters and Mahatma Ghandi have in common? Listen to this quick audio tweet to find out. It uses twitter, is more than 140 characters, and is a slice of marketing insight from leading branding expert, David Brier. http://tweetmic.com/p/ow2a7xqmenc David Brier dbrier472 2 1 0 1