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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
This topic contains
644 news
and
401 blog
items.
Read updated news, blogs, and resources about Brand Identity. Find user-submitted articles and reactions on Brand Identity from
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News
Recent news on this topic.
Experiences in Media, Marketing & Communications
If you’re planning to use social media for your brands, here are these five social media myths that you must know.
A brand built from the inside out using the energy and passion of the community of people who care about it most, both...
Experiences in Media, Marketing & Communications
A complete brand makeover by brand identity specialist David Brier for a Napa Valley-based company specializing in...
Today's "David Brier Daily" features 291 articles,18 photos and 16 videos by 109 contributors.
Part of the brand development for New York City's facial and skin care genius Joanna Vargas. After rebranding her salon...
An impressive case study following brand identity expert David Brier on this overhaul and rebranding of a company...
I’ll be the first to admit … what follows scares the crap out of me. I NEVER thought I would write an article about...
In my previous article, Enhance the Buyer Experience with Intelligent Engagement, I referenced a trend I called...
Last week I posted the first article in this 4-part series which discussed one of the main benefits of trademark...
Brands and trademarks are often used interchangeably in business lingo and it is understood that both have...
As my posts for this site have discussed in recent weeks, it is critical for brand owners to monitor and protect their...
It's like getting a backstage pass to New York's #1 skin care queen and what led to their remarkable brand makeover and...
The Chevy Volt has gotten tons of press. But could it get even more recognition? Could it turn heads as well as alter...
Neighborhood restaurant teaches big lessons about advertising and marketing.
The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets...
One of the best ways to catapult your brand’s image into your client’s sphere of consciousness is to gift them...
Brand advocates, influencers increase your marketing reach & help support more customers. They provide inputs to...
This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.
Corporate Social Responsibility is a commitment by an organization to behave ethically and contribute to economic...
Inspired by Winning Through Intimidation
Human beings have a deep longing to BELIEVE. Here are 4 powerful principles for building trust in your brand faster...
Is it a bad idea to "teach a man to fish" when you could be selling the fish to him?
Top Sources: Brand Identity
- BusinessWeek
- millwardbrown.com
- Economictimes
- Advertising Age
- brandchannel.com
- money.cnn.com
- commetrics.com
- promodirect.com
- fastcompany.com
- Reuters
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