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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
This topic contains
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407 blog
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It's like getting a backstage pass to New York's #1 skin care queen and what led to their remarkable brand makeover and...
The Chevy Volt has gotten tons of press. But could it get even more recognition? Could it turn heads as well as alter...
Neighborhood restaurant teaches big lessons about advertising and marketing.
The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets...
One of the best ways to catapult your brand’s image into your client’s sphere of consciousness is to gift them...
Brand advocates, influencers increase your marketing reach & help support more customers. They provide inputs to...
This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.
Corporate Social Responsibility is a commitment by an organization to behave ethically and contribute to economic...
Inspired by Winning Through Intimidation
Human beings have a deep longing to BELIEVE. Here are 4 powerful principles for building trust in your brand faster...
Is it a bad idea to "teach a man to fish" when you could be selling the fish to him?
It’s what Eating the Big Fish author Adam Morgan would call a “symbol of re-evaluation” — a product or message that...
An insider recounts the early days: The bizarre job interview, April Fools' pranks that enraged users, roller hockey,...
Facebook has managed to leapfrog MySpace by a mile and a double with over 700 million members, 157 million visitors in...
Promotional products are useful tools to market your business. They are renowned to be consistent in generating a...
Pricing is important, but short-changing your pricing strategy is the fastest way to leave money on the table—revenue...
Rumor has it the second time over, that Google and Facebook are in “low level” talks with Twitter for business...
Promotional products are one of the most popular advertising tools that are used to promote a particular branding...
Many organizations today are using various promotional products to advertise and promote their businesses.
Effective promotional activities are ideal for building a positive image of your brand. Print advertisements and TV...
Independence Day is celebrated across the nation on the 4th of July every year. This is the best time to plan your...
One of the credible ways to establish a corporate identity is by using promotional business products which help you...
Tradeshows are extremely popular amongst people. Most of your customers probably like to attend tradeshows as they get...
Promotional marketing is all about motivating and persuading your customers to make positive decisions about the...
Top Sources: Brand Identity
- BusinessWeek
- millwardbrown.com
- Economictimes
- Advertising Age
- brandchannel.com
- money.cnn.com
- promodirect.com
- commetrics.com
- fastcompany.com
- Reuters
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