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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
This topic contains
644 news
and
401 blog
items.
Read updated news, blogs, and resources about Brand Identity. Find user-submitted articles and reactions on Brand Identity from
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The most active stories in this topic based on user activity.
band in the middle of Pepsi's circle that loosely forms a series of smiles: A smile will characterize brand Pepsi,...
A recent trip to the recycling market in Bamako, the capital of Mali, was one of the most amazing experiences I’ve had...
I recently attended a lecture by Edward Tufte, a driving force behind the information design movement.
How did design shop Addis Creson create a brand identity for Better Place, the eco-minded auto industry startup that...
Yesterday, I came across the most outrageously ludicrous fake marketing story about Del Monte and a James Bond tie-in...
This contest made card holders feel more involved with a larger community, increased brand identity and loyalty, played...
Big companies are interested in Twitter, the hot microblogging site. Should Twitter sell? This blog analyzes why it...
What I’m wondering now, however, is whether there has been something of a sea change in education. If no longer just...
Create Brand Identity for Web Development Company Total Prize: $200. Overall Project Goals: * Create a Logo for White...
We were approached by Dragonfly to rejuvenated their wine packaging & brand identity. Our solution was a simple,...
The post-agency age is upon us. With remarkable speed and effectiveness, technologies and consumer preferences have...
December). The matter is critical because it affects not only immediate results but also longer-term competitive...
SF-based Identity Commerce has launched a private beta version of its site Vanno, which features a company reputation...
...simply create the tri-fold brochure, with stunning ... it comes to marketing materials is that different behavioral...
Top Sources: Brand Identity
- Graphic Design Links and Tutorials / Published News
- Church Marketing Sucks
- BusinessWeek
- millwardbrown.com
- fastcompany.com
- Current Questions from MarketingProfs Know-How Exchange
- Economictimes
- Smashing Magazine
- 99designs » Design Contests
- Advertising Age
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Posted: Apr 5