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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
This topic contains
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407 blog
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Small businesses without national brands are perhaps most vulnerable to rumors, complaints, and bad blood spread about...
If you ever wanted to see how "the big boys do it," this Fortune business article shows all.
An operations CFO tells her story of taking the plunge back into search, after an 8-year break.
Can Chinese companies capitalize on the global recession to better establish and develop their brands overseas? Many...
New fake call iPhone app called "the best-ranked application of its kind." iSoBusy offers users 23 built-in...
Personal branding is not just for consultants and C-suite executives any more.
Brand equity is the combined measure of brand strength and consists of knowledge, preferences and financial...
Businesses often do “what’s worked.” That’s a good practice, as long as it continues to work. Unfortunately, companies...
Sometimes I find an article that succinctly isolates a point that I know clients and friends would find useful.
Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from...
Brand packaging leader David Brier just completed new packaging for a local winery in Western Wisconsin creating a...
We want to utilize your marketing and leadership ... will embody the Target brand identity and serve as a motivating...
Your actual skill or core competency may be less important than your outside interests or personal creed.
Every ounce of energy you spend on your limitations is energy you don’t have to spend being awesome.
The Dream: You wake up with a brilliant idea, a new concept no one has thought of before. You develop a flawless...
A few years ago, the WSJ reported that in the $36 billion dollar beer market, the brand strength of an American beer is...
Of course, you already know that Pringles aren’t really potato chips. One bite told you that. You just ate ‘em because...
Thinking of transitioning to your dream job? Find and partner with a mentor working in your desired vocation.
To what extent should samsung's global brand identity be modified by local design prefrences or cultural contexts?
Who ever imagined that naming a company would become a game of speed and chance?
If you plan to remain a small operation (like a law practice), you might consider naming your company after yourself —...
Radio Shack is now “The Shack,” evoking images of a giant basketball player. Their new tagline, “Our Friends Call Us...
What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the word “pizza” from some of its...
Tradition underscores brand authenticity We live in a homogenized world, where competing goods are produced in the same...
Top Sources: Brand Identity
- Graphic Design Links and Tutorials / Published News
- Church Marketing Sucks
- BusinessWeek
- millwardbrown.com
- Delicious popular
- fastcompany.com
- Current Questions from MarketingProfs Know-How Exchange
- Economictimes
- Smashing Magazine
- 99designs » Design Contests
