accountThere has been a lot of criticism regarding the redesign of Tropicana’s orange juice packaging. The design has been...
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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
This topic contains
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407 blog
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How UK soccer player Michael Owen's 32-page portfolio landed him a job in the world's biggest soccer club.
Color is powerful. Use it wisely and consistently to support your personal-branding activities.
Some people dismiss personal branding because they just don't get it.
To succeed, recruiters must learn new skills and adopt new techniques, habits, and technologies.
Visiting Panera Bread recently, I noticed employees' name tags now include the question, "What's Your...
Today's c-level/senior-level executive job search requires a branded, searchable LinkedIn profile.
The red-circle-and-blue-bar of the London Underground "is one of the earliest, best, most familiar and enduring of...
A Branding Company like Brand Identity Guru can help you with that. ... shopping), you need to make sure that you are...
Forum: Logo and Brand Identity Posted By: slopii Post Time: 07-10-2008 at 13:56...
Your Google profile adds an accurate, photo-included search result on page one for "your name".
Although I am a novice knitter, I have a yen for yarn. I love to go to knitting shops to peruse the different colors,...
Branding is easy–when you have a niche. I found this out while working on my own brand. I’m a generalist, and, as a...
An insightful article by Farhad Manjoo. Soon you'll be able to buy any top-level domain you want: .yourname, .
BusinessWeek's David Kiley polled members of the CMO Club on whether General Motors should continue as a brand.
Ever notice how Google and Yahoo are always changing their logos online for holidays, seasonal events or other reasons?...
Customer Experience Matters Building Loyalty Through Customer Experience, Marketing, And Leadership
You, the small business owner are your own brand. How you act and what you say has a direct impact on how others view...
band in the middle of Pepsi's circle that loosely forms a series of smiles: A smile will characterize brand Pepsi,...
The mouse may be dead to many netbook users, but if Disney has anything to do with it, The Mouse will remain alive and...
How did design shop Addis Creson create a brand identity for Better Place, the eco-minded auto industry startup that...
A recent trip to the recycling market in Bamako, the capital of Mali, was one of the most amazing experiences I’ve had...
This contest made card holders feel more involved with a larger community, increased brand identity and loyalty, played...
I recently attended a lecture by Edward Tufte, a driving force behind the information design movement.
Top Sources: Brand Identity
- Graphic Design Links and Tutorials / Published News
- Church Marketing Sucks
- BusinessWeek
- millwardbrown.com
- fastcompany.com
- Delicious popular
- Current Questions from MarketingProfs Know-How Exchange
- Economictimes
- Smashing Magazine
- 99designs » Design Contests
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