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BRAND IDENTITY
In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.
Brand Identity is part of Business Exchange, suggested by
Rohit Bhargava.
This topic contains
681 news
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407 blog
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The fact is that a good logo design will even help you in sales if you actually do manage to make your identity in the...
By harnessing the resources available online, businesses can reach more people than ever before. Here are seven tips...
Rumors about the alleged release of iPhone5 have created an unforeseen and tireless hype around the world.
Exclusive interview with brand identity expert and Fast Company expert blogger David Brier. Enjoy the sheer pleasure of...
McDonald's is busily remodeling its U.S. locations, accessorizing interiors with flat-panel televisions and plush...
Business leaders can now find out whether their brands are felt to be cool and how much emotional heat it contains as a...
In any kind of business, it is important that your products or company will be well advertised. Having a good...
Every time I see this logo I cringe. If there is one logo in the world that is definitely in desperate need of...
Bookmark this on Delicious - Saved by hazimsak to fonts font free typeface typography design logo download freefonts...
A current example of how image makers go about branding and selling politicians just like talk show hosts - or candy.
It is critical that your online presence is strong and that you can be found easily by others who are interested in...
A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping...
Hostess filed Chapter 11 (again) this year. Do you Wonder (sorry, bad pun) what happened to drive them back into court...
March 16, 2009 issue: This year companies whose industry scores are equal when rounded to two places will receive the...
Vast, Conclusive Data says Build Brand NOW and Profit
As my posts for this site have discussed in recent weeks, it is critical for brand owners to monitor and protect their...
Selling the swanky and selling it well is what luxury brands do well, economic crisis or not
It’s what Eating the Big Fish author Adam Morgan would call a “symbol of re-evaluation” — a product or message that...
Experiences in Media, Marketing & Communications
Some big brands have logos that do not quite mean what they intended. In fact you'd fire the ad agency for these...
Brand-building is a hot topic these days. But when it all boils down, what's REALLY important?
Top Sources: Brand Identity
- Graphic Design Links and Tutorials / Published News
- Church Marketing Sucks
- BusinessWeek
- millwardbrown.com
- fastcompany.com
- Delicious popular
- Current Questions from MarketingProfs Know-How Exchange
- Economictimes
- Smashing Magazine
- 99designs » Design Contests
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