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BRAND IDENTITY

In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.

Brand Identity is part of Business Exchange, suggested by Rohit Bhargava. This topic contains 681 news and 407 blog items. Read updated news, blogs, and resources about Brand Identity. Find user-submitted articles and reactions on Brand Identity from like-minded professionals.

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The most active stories in this topic based on user activity.

Pepsi Rebrandmore

Forum: Logo and Brand Identity Posted By: scrooble Post Time: 23-10-2008 at 09:08...

Brand identity documentation: a cross-national examination of...more

...adaptation of the signs of visual identity (name, logo, color) in global marketing, by studying the rules used in...

How to Use Printed Products For Promotional Activities?more

Promotional products are one of the most popular advertising tools that are used to promote a particular branding...

Future of Storytelling Expert Seriesmore

Latitude Research helps clients create engaging content, software and technology that harness the possibilities of the...

Retail Shop Innovation - Go Promotionalmore

Opening a new store brings a lot of excitement with it. There are new hopes, however, it brings along new worries and...

Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Valu...more

As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions, offered is a...

What Rose Above the Clutter in 2010? (4 videos)more

Survival: The Sure Road to Failure In a business climate such as today’s, a lot of focus is on “surviving” which, good...

The $5 Billion Franchise (And The Secrets It Left Behind)more

One of the longest and most successful franchises in Hollywood history has grossed an estimated $5,074,402,453 in the...

Branding: 5 Tips to Quickly and Inexpensively Improve Your Brand...more

Award-Winning Business & Marketing Coach ... Brand Identity: Your brand identity is the graphical and verbal...

Lessons in Trademark Enforcement from Lady Gagamore

Lady Gaga recently filed suit to prevent a third-party’s use of the trademarks “Lady Gaga” and “Lady Gaga LG” on...

How one 9-year old company recovered its strengthmore

An impressive case study following brand identity expert David Brier on this overhaul and rebranding of a company...

Peugeot Expanded (custom fonts)more

Custom Alphabets designed for Peugeot, Brand Identity. Designed by Christophe Badani & Stéphane Gabrielli for BETC...

Supercharge your Promotional Campaignmore

While you know how to chart your course to success in the promotional industry, and what milestones to achieve along...

Gift Seasonal Promotional Products & Increase Brand Recall!more

One of the best ways to catapult your brand’s image into your client’s sphere of consciousness is to gift them...

Telling the Truth, Strategicallymore

Human beings have a deep longing to BELIEVE. Here are 4 powerful principles for building trust in your brand faster...

Srikant Gokhale, CEO, Impact Retailmore

The retail chain brand X-cite, a franchisee agreement between newly incorporated company, Impact Retail and...

DomainHole: Branding Tools of Championsmore

One of the most important parts about every site is its name. DomainHole provides you all the tools you need too find...

Adweek Talent Showcase: Botanical Bakery Brand Makeover and Package De...more

A complete brand makeover by brand identity specialist David Brier for a Napa Valley-based company specializing in...

Top global automotive brands–Interbrand’s 2010 global brand ranking « ...more

An Infographic For Spielberg's Super 8 Moviemore

Spielberg. Summer. Sci-fi. A triple threat if there if there ever was one. This is the infographic for the summer...

Establish Your Brand Identity Through Patriotic Giveawaymore

Independence Day is celebrated across the nation on the 4th of July every year. This is the best time to plan your...

I Have One Word for Gap's New Identitymore

After reading the title of the is post, you might have expected a certain word. No, it's not that word.

Joanna Vargas Skin Care as seen in Fast Company on the Adweek Talent G...more

Part of the brand development for New York City's facial and skin care genius Joanna Vargas. After rebranding her salon...

Logolance: Collaborative logo designsmore

Logolance is a new site that contains a collection of designers as well as a proprietary interface that will step you...

Monetizing The Monstersmore

I’ll be the first to admit … what follows scares the crap out of me. I NEVER thought I would write an article about...

Topic Feed: Most active content in Brand Identity

Top Sources: Brand Identity

  • Graphic Design Links and Tutorials / Published News
  • Church Marketing Sucks
  • BusinessWeek
  • millwardbrown.com
  • fastcompany.com
  • Delicious popular
  • Current Questions from MarketingProfs Know-How Exchange
  • Economictimes
  • Smashing Magazine
  • 99designs » Design Contests

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Tired of Waiting Tables? Sales / Marketing / Customer Service Medra Marketing | Solon, OH
Posted: May 23
Brand Development Program Director Banner Health | Phoenix, AZ
Posted: May 24
Sr. Graphic Designer-Branding & InStore Marketing Advanced Group | Passaic, NJ
Posted: May 1
Senior Brand Strategy Analyst Toyota | Torrance, CA
Posted: May 20
Brand Manager George Mason University | Fairfax, VA
Posted: May 17

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