Risk, Branding, and 11 Ways to Rise Above the Noise

Brand identity expert David Brier sets the record straight. Branding requires some risk. Basic fact. If you're going to do something to stand out, the odds are you're likely looking at doing something nobody has done before. Or, at the very least, presenting what you have in a way nobody has previously thought of. Well, if nobody's done it before, how can we look to what's been done in order to...