Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

Register for Beta

BRAND MARKETING

Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.

Brand Marketing is part of Business Exchange, suggested by Roger Neal. This topic contains 2,638 news and 4,302 blog items. Read updated news, blogs, and resources about Brand Marketing. Find user-submitted articles and reactions on Brand Marketing from like-minded professionals.

Most Active

add content

The most active stories in this topic based on user activity.

Build Your Ethical Brand Without Being Accused of Greenwashingmore

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business.

Attention Deficit Theatre: "Mad Men," Season Three, Episode ...more

Help yourself to the prime rib and the fillet of sole and move to the front of the theatre as the Unbound Edition...

Charting A Shift from Communications to Engagementsmore

The nature of advertising and branding is changing. The dictionary definition of advertising, “the act or practice of...

Sunday Night Football Commands Highest Ad Spot Feemore

Wonder what it costs to have your product or service attached to modern gladiators under stadium lights? Ad Age reports...

What Defies Gravity to You?more

The book "Defying Gravity & Rising Above the Noise" is a remarkable business/marketing/design book, like...

5 Steps to Developing a Meaningful Social Media Strategymore

Many businesses have yet to embrace social media. Why? For all its benefits — an inexpensive way to get the message out...

Be a Dream Guest on Talk Radio…And Turn Your Host’s Listeners into You...more

The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling...

What Sexuality Taught Us About Branding (and Why Being Average Sucks) ...more

From my Fast Company blog, here's the question: Possibly, one of our first experiences with branding occurred around...

Goodby Campaign Reminds Holiday Shoppers to Think of Ebaymore

An eBay branding and holiday campaign rolled out Monday to remind consumers that along with vintage goods, merchants...

Organized Chaos: Viral Marketing, Meet Social Mediamore

Viral marketing — the technique of wrangling word-of-mouth to create a buzz around your product or idea — has been a...

Tired of Getting Burned Out? Yeah. Us too. | ANidea – powered by the m...more

It appears that you are using an out dated web browser Internet Explorer 6. While you may still visit this website we...

Marketing Leadership Council » Hello, Marketers? Remember Me? I’m Your...more

In a recession, companies will never regain 50% of the share they lose to private label, yet brand investments are too...

Day 1: Logo Design History and Evolutionmore

This week, as part of National Design Week, we are sponsoring a walk through some of the world's great logos and their...

Some Great Notes from Last Week's Seminarmore

Blogger Bob McClain took some great notes from last week's seminar which I thought some of you might find of interest...

The Element of Surprisemore

Not much surprises us these days. And that, by and large, is the way we like it. We have more control than ever over...

Service Brand/Marketingmore

The service sector of the business world deals with marketing and selling intangible products instead of physical goods.

What makes a good publicity stunt?more

A good publicity stunt is as valuable as weeks, if not months, of PR work. A bold statement perhaps but one which has...

The Social Media Playbookmore

Is there such a thing as a playbook that guides you to a perfect social media implementation strategy?

Top 10 Integrated Marketing Trends: Beware of Hyperfocus more

Using data and observations gleaned from recent consulting projects and a extensive industry-watching, Franks compiled...

Polaroid to bring instant camera backmore

In case you heard violins while lamenting how fast technology is changing the world when Polaroid discontinued...

Advertising - Retailers Lean on Traditions for Christmasmore

THEY’RE off! Although trick-or-treaters are still days away from ringing doorbells, the nation’s retailers are already...

3 Brand Marketing Trends That Will Continue in 2010more

When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a...

Corporate Holiday Cheer: Web 2.0 Companies Get Spookymore

Corporate Holiday Cheer: Web 2.0 Companies Get Spooky There is a certain freedom of abandon that Halloween...

BrandIndex weekly score: Burger King pulls away from McD, Barnes &...more

Mayday! Northwest's Buzz Score Crashes Oct 30, 2009 The domestic airline sector had been the subject of low-flying buzz.

Microsoft drops Family Guy special over content issuesmore

During production, Microsoft "sent MacFarlane and Fox several notes expressing their concern over the show's...

Topic Feed: Most active content in Brand Marketing

Top Sources: Brand Marketing

  • brandingstrategyinsider.com
  • simpliflying.com
  • thinkbda.com
  • adage.com
  • simpliflying.com
  • web.mac.com
  • insightsandingenuity.com
  • unboundedition.com
  • edgeofmarketing.com
  • designdamage.com

Most Active Users in this Topic

see all contributors...

Tweets on this Topic

Post a Job

Jobs in this Topic

Chief Financial Officer 3north, Pllc | Richmond, VA
Posted: Oct 14
Customer Brand Planning Manager Sun Products | Wilton, CT
Posted: Sep 29
Associate Brand Manager, Household Division Reckitt Benckiser | Parsippany, NJ
Posted: Sep 30
Brand Manager Yoh | Universal City, CA
Posted: Nov 4
Brand Manager, Kid's Macy's | New York, NY
Posted: Oct 12

Add article to Brand Marketing

x close

Paste a URL

Your content has been added. See my activity.

Checking if this item has been added before...

OK! You're the first one to add this article.

This topic:
Brand Marketing
Additional topics:
Brand Marketing
cancel

Adding article to topic, please be patient...

Report comment contains invalid characters. ()
cancel
Search Cancel