Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery...
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BRAND MARKETING
Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.
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FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands.
I'm a frequent Costco shopper—buying things in bulk just makes sense for a growing family. Every trip has the same...
It was a brilliant plan, and no less brilliant for being sacked almost immediately by the NFL. The idea: Hustle up free...
Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick...
What do Dove, Sony Ericsson and Coors Light have in common? They've all successfully repositioned themselves as global...
I’ve Seen the Future and it’s… The Crowd By Sedef Onder A couple weeks ago, I attended the first-ever TEDxEast...
eBay Consumer Loyalty Drops in 2009 eBay's consumer loyalty, measured by whether they would recommend the brand to a...
Don't offer your customers products--offer them solutions, connections and satisfaction. When it comes to marketing to...
After years of disappointing design, quality and performance, GAP seems tapped into the American cultural pulse once...
Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first...
The nature of advertising and branding is changing. The dictionary definition of advertising, “the act or practice of...
This week, as part of National Design Week, we are sponsoring a walk through some of the world's great logos and their...
Omved is conducting a Blogger and Journalist Product Sampling Program. To this end, they are looking for bloggers and...
There are two types of discussion when selling and in Pharmaceuticals sales it’s the same. The first type of discussion...
a new brand tool: brand documentaries, films to communicate the brand strategic platform with the objective of telling...
the 6 types of players a chief marketing officer needs to form the foundation for a winning marketing team
In all this anticipation for smartphones, are some companies missing out on a mass market mobile marketing opportunity...
The Unbound Edition players, wisely sporting plastic-lined undergarments, take the stage to present the season finale,...
Viral marketing — the technique of wrangling word-of-mouth to create a buzz around your product or idea — has been a...
Get three lessons from a book by a marketing/advertising firm recognized by The Wall Street Journal.
As brands scramble to define themselves on social networks and connect with their customers, a new survey indicates...
Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders...
In case you heard violins while lamenting how fast technology is changing the world when Polaroid discontinued...
When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a...
Top Sources: Brand Marketing
- brandingstrategyinsider.com
- simpliflying.com
- thinkbda.com
- adage.com
- simpliflying.com
- insightsandingenuity.com
- unboundedition.com
- web.mac.com
- edgeofmarketing.com
- designdamage.com
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