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BRAND MARKETING

Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.

Brand Marketing is part of Business Exchange, suggested by Roger Neal. This topic contains 2,740 news and 4,439 blog items. Read updated news, blogs, and resources about Brand Marketing. Find user-submitted articles and reactions on Brand Marketing from like-minded professionals.

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The most active stories in this topic based on user activity.

Miracle Whip Finds Its Brand Voicemore

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery...

FEED: The Razorfish Digital Brand Experience Report 2009 Key Findingsmore

FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands.

The Barcode Huntmore

I'm a frequent Costco shopper—buying things in bulk just makes sense for a growing family. Every trip has the same...

Whoa, Captain Morgan in the end zonemore

It was a brilliant plan, and no less brilliant for being sacked almost immediately by the NFL. The idea: Hustle up free...

How to Get Your Sustainability Message Noticed in Cyberspace | The Gre...more

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick...

The Blueprint for Building a Global Brand more

What do Dove, Sony Ericsson and Coors Light have in common? They've all successfully repositioned themselves as global...

I’ve Seen the Future and it’s… The Crowdmore

I’ve Seen the Future and it’s… The Crowd By Sedef Onder A couple weeks ago, I attended the first-ever TEDxEast...

BrandIndex: eBay's consumer loyalty drops throughout 2009more

eBay Consumer Loyalty Drops in 2009 eBay's consumer loyalty, measured by whether they would recommend the brand to a...

Market With Meaning - Creating a Marketing Campaignmore

Don't offer your customers products--offer them solutions, connections and satisfaction. When it comes to marketing to...

GAP Announces End of Recessionmore

After years of disappointing design, quality and performance, GAP seems tapped into the American cultural pulse once...

Sustainable Brands 13-Week Boot Camp Commences | The Green Economy Pos...more

Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first...

Charting A Shift from Communications to Engagementsmore

The nature of advertising and branding is changing. The dictionary definition of advertising, “the act or practice of...

Day 1: Logo Design History and Evolutionmore

This week, as part of National Design Week, we are sponsoring a walk through some of the world's great logos and their...

Omved is looking for bloggers and journalists for its product sampling...more

Omved is conducting a Blogger and Journalist Product Sampling Program. To this end, they are looking for bloggers and...

A Tale of Two Pharma Brand Stories « Storytelling To Create Impact Bra...more

There are two types of discussion when selling and in Pharmaceuticals sales it’s the same. The first type of discussion...

brand documentaries | denise lee yohn: brand as business bites™more

a new brand tool: brand documentaries, films to communicate the brand strategic platform with the objective of telling...

a cmo's dream team | denise lee yohn: brand as business bites™more

the 6 types of players a chief marketing officer needs to form the foundation for a winning marketing team

Why You Shouldn't Wait for Smartphones to Start Marketing on Mobiles |...more

In all this anticipation for smartphones, are some companies missing out on a mass market mobile marketing opportunity...

Attention Deficit Theatre: "Mad Men," Season Three, Episode ...more

The Unbound Edition players, wisely sporting plastic-lined undergarments, take the stage to present the season finale,...

Organized Chaos: Viral Marketing, Meet Social Mediamore

Viral marketing — the technique of wrangling word-of-mouth to create a buzz around your product or idea — has been a...

Three Tips for Making Online Consumer Bias Work in Your Favormore

Get three lessons from a book by a marketing/advertising firm recognized by The Wall Street Journal.

Discounts Drive Users to Engage With Brands on Social Networksmore

As brands scramble to define themselves on social networks and connect with their customers, a new survey indicates...

Make Your CSR Believable? How? Create and Leverage Social Capital | Th...more

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders...

Polaroid to bring instant camera backmore

In case you heard violins while lamenting how fast technology is changing the world when Polaroid discontinued...

3 Brand Marketing Trends That Will Continue in 2010more

When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a...

Topic Feed: Most active content in Brand Marketing

Top Sources: Brand Marketing

  • brandingstrategyinsider.com
  • simpliflying.com
  • thinkbda.com
  • adage.com
  • simpliflying.com
  • insightsandingenuity.com
  • unboundedition.com
  • web.mac.com
  • edgeofmarketing.com
  • designdamage.com

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Medical Sales Account Manager Avery Dennison | Painesville, OH
Posted: Nov 17
Director of Global Brand Marketing, Hotels & Casinos Hard Rock Cafe | Orlando, FL
Posted: Oct 12
Marketing Brand Manager Villa Enterprises Management | Morristown, NJ
Posted: Nov 12
Sr. Director, Brand Marketing, U.S Tripadvisor | Newton, MA
Posted: Sep 21
Assistant Account Executive, Brand Marketing Cone | Boston, MA
Posted: Sep 21

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