Creating a Digital Era Brand: 13 Key Factors… and a Request

Creating a new brand identity in the Digital Era – especially for a technology-oriented organization – poses a unique set of challenges. This post suggests 13 key factors that should be considered to maximize the likelihood of success. And in true 2.0 fashion, we invite folks to participate in a survey to help us decide which of four new brand options we’ve identified is the best one for us to...