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BRAND MARKETING

Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.

Brand Marketing is part of Business Exchange, suggested by Roger Neal. This topic contains 2,756 news and 4,464 blog items. Read updated news, blogs, and resources about Brand Marketing. Find user-submitted articles and reactions on Brand Marketing from like-minded professionals.

News

Recent news on this topic.

MX: Managing Experiencemore

MX is a conference for people who take a leadership role in guiding better experiences into the world.

BrandIndex in Apple Insider: Motorola passes Apple in brand loyalty wi...more

Motorola passes Apple in brand loyalty among men - study By Neil Hughes Published: 02:00 PM EST Motorola has exceeded...

William Hill Names Neil Cooper Financial Director From 2010more

LONDON -(Dow Jones)- William Hill PLC (WMH.LN), the U.K. betting firm, said Tuesday it has appointed Neil Cooper, 42,...

CKE Restaurants opens 1st Hardee's in Pakistanmore

restaurant operator said it has a solid base of Hardee's restaurants in the Middle East and strong brand awareness in...

7-Eleven Brands Go Globalmore

Receive weekly issues of Brandweek Magazine - the newsweekly of the Marketing industry. to choose a subscription plan.

Telestream Named Industry Leader in the Global Video Transcoders Marke...more

key criteria that benchmarks Telestream against its competitors in the areas of competitive intelligence, competitive...

Mr. Social: Ashton Kutcher Plans to Be the Next New-Media Mogulmore

building throughout the organization in using these new tools. It's a symbol of what's possible within brand marketing...

Stop Campaigning and Start Conversingmore

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking.

Crown Imports Hires Horizon Media as New Media Agency of Recordmore

Beginning this month, Horizon Media will partner with Crown as Agency of Record for media to help maximize brand...

Best Buy Wishes Muslims Happy Eid al-Adhamore

Receive weekly issues of Brandweek Magazine - the newsweekly of the Marketing industry. to choose a subscription plan.

Molson Coors Appoints Krishnan (Kandy) Anand President of Molson Coors...more

Accomplished Global Brand Marketing and Business Development Executive from Coca Cola to Drive Brewer's International...

U.K. Sailing Team Charts Uses Moral Compassmore

economic conditions, the move appears especially timely. Firms are now demanding more from sponsorship deals than...

Fresh Harvest Products, Inc. Completes Agreement With Jumpstart Market...more

completed marketing and distribution agreement with Jumpstart Marketing, Inc. Fresh Harvest believes that this...

Green Bridge Industries, Inc. Retains Services of New York Marketing F...more

with mass-market retail channels and close tie-in with Hollywood celebrities, celebrity athletes, stadium, and arena...

Black Friday Shoppers to Buy for Themselvesmore

Receive weekly issues of Brandweek Magazine - the newsweekly of the Marketing industry. to choose a subscription plan.

Miracle Whip Finds Its Brand Voicemore

Back in June, Miracle Whip broadcasted its condiment manifesto to Gen Y. Punctuated with the official quivery...

JC Penney's 'Doghouse' Lives to Bark Another Seasonmore

very affordable prices--a unique value proposition that matters now more than ever,' Ruby Anik, senior vice president...

Surropa.com, the Ultimate Online Fashion Destination for Hipster Latin...more

MIAMI, FL, Nov 20 (MARKET WIRE) -- SOBO Concepts LLC, owner of Surropa.com, one of the Internet's top destinations for...

Ketchum D.C. Announces Digital Strategy and Consumer Health Client Ser...more

media efforts across the agency, and as vice president and group manager, McCuiston will bring her consumer and brand...

Saatchi& Saatchi Wellness Names Russell as Managing Directormore

experience on both the client and agency sides of the marketing business. Most recently he was Vice President, Brand...

Techies Gather for a Lunch to Save the Worldmore

top 10 lists, or they can jump right in to the fray, said Melissa Cunningham, vice president of brand marketing at...

Students Worldwide Host Holiday Food Drives to Help Their Communities ...more

their role in addressing it through hands-on donation and fundraising efforts,' said Mary Beth Parks, vice president -...

Punch Communications Identifies Media Highs and Lows of 2009more

year to date, Pete said: '2009 has been a year when social media has impacted massively on the brand marketing...

Coors Light Invites Fans to Experience The Zone at the 2009 Florida Cl...more

supported higher education and the mission of Historically Black Colleges and Universities since 1986,' said Jacqueline...

Doubletree Hotels Fall Weekend Getaway Package Leaves Room for Holiday...more

cost-conscious and seeking out deals that will benefit the whole family,' said Mary Beth Parks, vice president of brand...

Top Sources: Brand Marketing

  • adage.com
  • simpliflying.com
  • news.prnewswire.com
  • BusinessWeek
  • online.wsj.com
  • New York Times
  • brandchannel.com
  • marketingprofs.com
  • MarketWatch
  • Reuters

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Medical Sales Account Manager Avery Dennison | Painesville, OH
Posted: Nov 17
Customer Brand Planning Manager Sun Products | Wilton, CT
Posted: Nov 24
Associate Brand Manager, Household Division Reckitt Benckiser | Parsippany, NJ
Posted: Sep 30
Brand Manager Kforce Technology Staffing | San Antonio, TX
Posted: Nov 13
Brand Manager Private Label Sprouts Farmers Market | Phoenix, AZ
Posted: Nov 24

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