vice president of research in Gartners collaboration and social software group, that just isnt the case.
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
BRAND MARKETING
Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.
Brand Marketing is part of Business Exchange, suggested by
Roger Neal.
This topic contains
2,334 news
and
1,064 blog
items.
Read updated news, blogs, and resources about Brand Marketing. Find user-submitted articles and reactions on Brand Marketing from
like-minded professionals.
News
Recent news on this topic.
that two, three and four stripe designs infringe adidas’ three stripe trademark. The distinctive mark enjoys a...
slowing their spending, and it'll take more convincing to get them to buy. Your company depends on keeping brand...
and bomttom-line equals a perfect storm. What's a marketer to do? The latest examples of experimental creativity in...
Paul Newman will be remembered as many things: actor, philanthropist, race-car driver, husband, father, grandfather.
a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns...
trading. Lewin was hopeful the crucial Christmas period would bring better news. 'We believe our product offering and...
Jon's music, was absorbed by the Orchard. In August, Lil Jon signed a content partnership deal, which includes brand...
a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns...
way.' But the new director position appears more squarely focused on growing sales, market share, cash flow and brand...
in juice drinks. Ad Age: Were the Olympics worth the investment? Mr. Marshall: Our sponsorship wasn't about building...
tips you need to stay on top of trends in brand development and more tools for more effective brand marketing...
buy-one-get-one-free types of offers. 'Just listen to the retail ads now,' she says. 'That's not brand-building.
Amazon, Rhapsody, and iTunes were the big winners in a study of which music services are most popular and recognized by...
I never would have thought magazines like BusinessWeek and fast-rising social networks like Facebook have much in...
Google has made a name by relying on word of mouth and partnerships over its ten year history, but as it expands into...
Companies must ensure that consumers connect a product’s look and feel with the brand. That means conducting targeted...
the ADB said. The ADB loan will help reform the industry by establishing a 'khadi mark' to promote brand awareness,...
Author and Chief Heretic Jonathan Salem Baskin serves up a notable example of brand marketing from around the world...
for their children,' says Jennifer Ferguson, consumer insights and research director at Creative Consumer Concepts, an...
An overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85...
Whiteley, spokesman for Springfield, Missouri-based outdoor retailer Bass Pro Shops, which has 52 stores.
Nation. The show will include a discussion of how Gorilla Nation helps businesses develop creative strategies to build...
How to build brand credibility online (in the context of online discussions).
us in the daily grind of advertising work in brands all day; brand personality, brand voice, brand building, brand...
Top Sources: Brand Marketing
- adage.com
- pamorama.net
- BusinessWeek
- emsincorporated.com
- connectture.com
- ramanmedianetwork.com
- simpliflying.com
- Forbes.com
- online.wsj.com
- compukol.com
Tweets on this Topic














account