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BRAND MARKETING

Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.

Brand Marketing is part of Business Exchange, suggested by Roger Neal. This topic contains 2,334 news and 1,064 blog items. Read updated news, blogs, and resources about Brand Marketing. Find user-submitted articles and reactions on Brand Marketing from like-minded professionals.

News

Recent news on this topic.

Enterprise social networking hot for 2009more

vice president of research in Gartners collaboration and social software group, that just isnt the case.

Much Ado About Adidas Stripesmore

that two, three and four stripe designs infringe adidas’ three stripe trademark. The distinctive mark enjoys a...

Bring Barter Back: Marketing Needs Alternative Energymore

slowing their spending, and it'll take more convincing to get them to buy. Your company depends on keeping brand...

Is Digital Marketing Enough?more

and bomttom-line equals a perfect storm. What's a marketer to do? The latest examples of experimental creativity in...

Remembering Paul Newman, Marketing and Brand Guy - Advertising Age - C...more

Paul Newman will be remembered as many things: actor, philanthropist, race-car driver, husband, father, grandfather.

Maidenform Brands, Inc. Announces Earnings Release Date and Webcast fo...more

a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns...

Sir Philip Green set to tighten his grip on the High Street as Baugur ...more

trading. Lewin was hopeful the crucial Christmas period would bring better news. 'We believe our product offering and...

Lil Jon Signs With Universal Republicmore

Jon's music, was absorbed by the Orchard. In August, Lil Jon signed a content partnership deal, which includes brand...

Maidenform Brands, Inc. Appoints Patrick J. Burns as Executive Vice Pr...more

a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns...

In Shift, Wal-Mart Puts Focus Back on Private-Label Growthmore

way.' But the new director position appears more squarely focused on growing sales, market share, cash flow and brand...

Crossing Borders by Building Relationshipsmore

in juice drinks. Ad Age: Were the Olympics worth the investment? Mr. Marshall: Our sponsorship wasn't about building...

YouTube, CBS Partner on Long Formmore

tips you need to stay on top of trends in brand development and more tools for more effective brand marketing...

Advertisers brace for effects of the dreaded undertowmore

buy-one-get-one-free types of offers. 'Just listen to the retail ads now,' she says. 'That's not brand-building.

Study: iTunes, Rhapsody grow in brand awarenessmore

Amazon, Rhapsody, and iTunes were the big winners in a study of which music services are most popular and recognized by...

Facebook's Sheryl Sandberg: Big Opportunity for Brand Advertising Onli...more

I never would have thought magazines like BusinessWeek and fast-rising social networks like Facebook have much in...

Google Makes Nice With Brand Advertisingmore

Google has made a name by relying on word of mouth and partnerships over its ten year history, but as it expands into...

Protect Your Product’s Look and Feel from Imitatorsmore

Companies must ensure that consumers connect a product’s look and feel with the brand. That means conducting targeted...

ADB loan aimed at reviving traditional Indian industrymore

the ADB said. The ADB loan will help reform the industry by establishing a 'khadi mark' to promote brand awareness,...

Bright Light or Dim Bulb?more

Author and Chief Heretic Jonathan Salem Baskin serves up a notable example of brand marketing from around the world...

Million-Dollar Industries to be in Nowmore

for their children,' says Jennifer Ferguson, consumer insights and research director at Creative Consumer Concepts, an...

Americans Expect Companies to Have Social-Media Presencemore

An overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85...

Recession or not, Santa's still coming to townmore

Whiteley, spokesman for Springfield, Missouri-based outdoor retailer Bass Pro Shops, which has 52 stores.

Sun Microsystems Discusses Raising Corporate Brand Awareness Through O...more

Nation. The show will include a discussion of how Gorilla Nation helps businesses develop creative strategies to build...

Defensive Branding: 6 Key Factors to Build Credibilty Online, Swat Bad...more

How to build brand credibility online (in the context of online discussions).

The Story Behind the Brand is Powerful.more

us in the daily grind of advertising work in brands all day; brand personality, brand voice, brand building, brand...

Top Sources: Brand Marketing

  • adage.com
  • pamorama.net
  • BusinessWeek
  • emsincorporated.com
  • connectture.com
  • ramanmedianetwork.com
  • simpliflying.com
  • Forbes.com
  • online.wsj.com
  • compukol.com

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Posted: Apr 26
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