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BRAND MARKETING
Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.
Brand Marketing is part of Business Exchange, suggested by
Roger Neal.
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In my last column, I outlined how rapidly agencies and media brands are being commoditized.
What is the creative route you would take to advertise a brand of fashion accessories crafted from recycled newspapers?...
Who Do Consumers Trust? A company's worth is rarely equal to the sum of its assets. In fact, most corporations hold...
Here’s to reinvention for a stronger GM.
A Dozen Books that should be on every Brand Manager’s Bookshelf Anyone close to me will tell you that I am a huge...
Amazon and Zappos. The real question is: what took so long?
The basic concept of some products predicts failure. Not because they don’t work, but because they don’t make sense.
While the mind may still be a mystery, we know one thing about it that is for certain—it’s under attack.
Loss of focus is really all about line extension. And no issue in marketing is so controversial.
It’s futile trying to change minds in the marketplace. For example...
When you study the marketing wars, the well-differentiated specialist tends to be the winner.
Our perceptions are selective. And our memory is highly selective.
Price (or even paying a bit more) is not the central issue. It never was. It isn't now.
6 steps you can take to ensure your brand effectively engages consumers in this environment.
Jack Trout on what GM can do to rebuild its brands.
Design software company Autodesk says the BMW Group has contracted Autodesk Consulting to automate the transformation...
Do you feel as though your company needs to develop a persona on Twitter, but you're not sure what it should be? Here...
"Pay for play" seems like a back-up plan for a company that is just plain insecure about public relations.
Hardee's “Name Our Holes” campaign sure has lathered up the Internet. AdAge recently calls Hardee's out for...
By Andrew LaVallee Burger King has redesigned its primary U.S. site, BK.com, to feature well-known but long-gone ads...
Top Sources: Brand Marketing
- Yahoo! Answers: Business & Finance
- brandingstrategyinsider.com
- simpliflying.com
- thinkbda.com
- adage.com
- pamorama.net
- Scribd Feed
- BusinessWeek
- CiteULike: Everyone's library
- fastcompany.com
Tweets on this Topic
Brand Recruitment: Product and Marketing Information Manager http://t.co/4SR2Rj6sC2
RT @brodybond: Brand management is about not letting marketing devolve to emergency communications. Brand management takes the long view.
Brand management is about not letting marketing devolve to emergency communications. Brand management takes the long view.
Apple is still "the most valuable brand in the world": Millward Brown has just released their annual marketing... http://t.co/NIvdy8JzpJ
RT @prweb: IT'S HERE! IT'S HERE! Go download the brand new @Vocus 'Local Marketing Guide'!! http://t.co/35LPjWXNeD #smallbiz #entrepreneur
RT @schnitzelboy: The @Softchoice Marketing team is hiring again. Are you a brand or data ninja? - http://t.co/Q4ZfYrb8ut #marketing #jobs …
Have experience in food marketing? You may be a perfect fit as a senior brand manager in Wichita. Check it. http://t.co/hl6HKz8who
The @Softchoice Marketing team is hiring again. Are you a brand or data ninja? - http://t.co/Q4ZfYrb8ut #marketing #jobs #Toronto
Fun Packaging RT @foodfables: "@Zeppolis: Amazing brand marketing. #pastatuesday #design http://t.co/pHT29gwZTR"really is amazing!
Know the difference between "brand extension" and "line extension?" http://t.co/9eum0AHvmA #marketing
SME in Essex/Suffolk?Our brand new formula for local mobile search marketing will get you noticed http://t.co/3GBGC4tUlZ
Apple бренд хамгийн унэтэй нь http://t.co/mdlnH7XYOe
What kind of content marketing does your brand need? http://t.co/kUSa3hdBjX
A #content brand vs. branded content. #marketing #biz - Power Your Business Storytelling By Creating a Content Brand http://t.co/eBt7aP3R2i
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