Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use...
Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.
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In my last column, I outlined how rapidly agencies and media brands are being commoditized.
What is the creative route you would take to advertise a brand of fashion accessories crafted from recycled newspapers?...
Who Do Consumers Trust? A company's worth is rarely equal to the sum of its assets. In fact, most corporations hold...
A Dozen Books that should be on every Brand Manager’s Bookshelf Anyone close to me will tell you that I am a huge...
The basic concept of some products predicts failure. Not because they don’t work, but because they don’t make sense.
While the mind may still be a mystery, we know one thing about it that is for certain—it’s under attack.
Loss of focus is really all about line extension. And no issue in marketing is so controversial.
It’s futile trying to change minds in the marketplace. For example...
When you study the marketing wars, the well-differentiated specialist tends to be the winner.
Our perceptions are selective. And our memory is highly selective.
Price (or even paying a bit more) is not the central issue. It never was. It isn't now.
6 steps you can take to ensure your brand effectively engages consumers in this environment.
Design software company Autodesk says the BMW Group has contracted Autodesk Consulting to automate the transformation...
Do you feel as though your company needs to develop a persona on Twitter, but you're not sure what it should be? Here...
"Pay for play" seems like a back-up plan for a company that is just plain insecure about public relations.
Hardee's “Name Our Holes” campaign sure has lathered up the Internet. AdAge recently calls Hardee's out for...
By Andrew LaVallee Burger King has redesigned its primary U.S. site, BK.com, to feature well-known but long-gone ads...
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