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BRAND MARKETING
Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.
Brand Marketing is part of Business Exchange, suggested by
Roger Neal.
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Key to the successful delivery of brand experience is your ability to drive ownership and delivery of your brand from...
Experts weigh in.
An interesting take on one of the most talked about branding efforts in recent memory.
“Quantiphobes” be forewarned. Marketing metrics are about to move to the forefront. The predictive power of advanced...
You hear a lot of buzzwords and phrases in our fast paced marketing world. But one that’s continuing to gather pace and...
The main circumstance through which a consumer becomes eligible for Pfizer's new "free drug" assistance...
JetBlue has amassed more than half a million "followers" on Twitter. They must be doing something right.
Over the last three weeks, AirTran has been running a teaser promotion asking their customers what they would want to...
Yesterday, Mike Huckman of CNBC's blog, Pharma's Market reported on GlaxoSmithKline's new blog, "American Health:...
Here is Tom Pirovano, Director, Industry Insights, Nielsen tips for helping stores expand their private labels as...
It’s sometimes easy to forget that not all social networking takes place online ... Twitter, LinkedIn and Facebook are...
a recommended definition of what makes a brand inspiring
insights into General Motors based on U.S. News & World Report’s interview with the troubled car company’s North...
a criticism of brands like Quizno’s which have a strong point of differentiation but aren’t positioning themselves on it
Although I am a novice knitter, I have a yen for yarn. I love to go to knitting shops to peruse the different colors,...
Top 75 most effective corporate blogs in 2009 as ranked by FT ComMetrics Blog Index. Top three: Google, Reuters, and...
How important is research in Naming? You be the judge...
Our first keynote of the morning is given by Andrew Rasiej, Futurist, Social Entrepreneur, Founder of Personal...
Dear Quiznos, KFC, Arby's, and any other food chain that wants to offer freebies without first securing full buy-in...
Web 2.0 is not a defensive strategy for market leaders. If the impetuous upstarts are tacking left, you're not obliged...
See why marketing silos are harmful for the communication barriers they create. How vertical thinking sets up walls...
Social media has fundamentally changed the world of marketing, empowering consumers to actively participate in the...
It is true that customers buy less in an economic recession. But the fact is that they still buy—customers are just...
Top Sources: Brand Marketing
- Yahoo! Answers: Business & Finance
- brandingstrategyinsider.com
- simpliflying.com
- thinkbda.com
- adage.com
- pamorama.net
- Scribd Feed
- BusinessWeek
- CiteULike: Everyone's library
- fastcompany.com
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