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BRAND MARKETING

Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.

Brand Marketing is part of Business Exchange, suggested by Roger Neal. This topic contains 2,335 news and 1,064 blog items. Read updated news, blogs, and resources about Brand Marketing. Find user-submitted articles and reactions on Brand Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Exploring Mobile App Stores more

Apple recently hit One Billion Application Downloads and Blackberry, Windows Mobile, Android and Nokia have also...

From the Inside Out: Crossing Your “Brand Commitment Threshold.”more

Key to the successful delivery of brand experience is your ability to drive ownership and delivery of your brand from...

Branding Debate: Are People Brands? more

Experts weigh in.

Testing Marketing Competencemore

Daring Fireball on MSFT Adsmore

An interesting take on one of the most talked about branding efforts in recent memory.

Prediction: Predictive Analytics will Proliferate Marketingmore

“Quantiphobes” be forewarned. Marketing metrics are about to move to the forefront. The predictive power of advanced...

Conversational Marketing – Should You Believe the Hype? | bdamore

You hear a lot of buzzwords and phrases in our fast paced marketing world. But one that’s continuing to gather pace and...

Pfizer Program Means Free Meds, Even Viagra, For Many Joblessmore

The main circumstance through which a consumer becomes eligible for Pfizer's new "free drug" assistance...

Why do you think JetBlue is the most loved airline brand on Twitter wi...more

JetBlue has amassed more than half a million "followers" on Twitter. They must be doing something right.

Everyflight.com viral brand campaign for AirTran's wi-fi launch - excl...more

Over the last three weeks, AirTran has been running a teaser promotion asking their customers what they would want to...

CNBC: GSK & Pharma's Foray Into The Blogospheremore

Yesterday, Mike Huckman of CNBC's blog, Pharma's Market reported on GlaxoSmithKline's new blog, "American Health:...

Tips for Growing Store Brandsmore

Here is Tom Pirovano, Director, Industry Insights, Nielsen tips for helping stores expand their private labels as...

"Real World" Social Networkingmore

It’s sometimes easy to forget that not all social networking takes place online ... Twitter, LinkedIn and Facebook are...

"brand inspiration" from denise lee yohn: brand as business ...more

a recommended definition of what makes a brand inspiring

"gm is driving by looking in the rearview mirror" from denis...more

insights into General Motors based on U.S. News & World Report’s interview with the troubled car company’s North...

"if a brand has something to say, say it" from denise lee yo...more

a criticism of brands like Quizno’s which have a strong point of differentiation but aren’t positioning themselves on it

Wool in the Gang is Fresh (So Fresh), Excitingmore

Although I am a novice knitter, I have a yen for yarn. I love to go to knitting shops to peruse the different colors,...

FT ComMetrics Blog Index 2009more

Top 75 most effective corporate blogs in 2009 as ranked by FT ComMetrics Blog Index. Top three: Google, Reuters, and...

Painful Naming Lessonsmore

How important is research in Naming? You be the judge...

http://community20.blogspot.com/2009/05/keynote-how-technology-is-chan...more

Our first keynote of the morning is given by Andrew Rasiej, Futurist, Social Entrepreneur, Founder of Personal...

Fast Food Restaurants: Stop With The "Free" Promotions Alrea...more

Dear Quiznos, KFC, Arby's, and any other food chain that wants to offer freebies without first securing full buy-in...

You don't deserve web 2.0 (and that's okay!)more

Web 2.0 is not a defensive strategy for market leaders. If the impetuous upstarts are tacking left, you're not obliged...

Silos...good for grain, not for marketingmore

See why marketing silos are harmful for the communication barriers they create. How vertical thinking sets up walls...

Brand Contact: Understanding Influence - Part Imore

Social media has fundamentally changed the world of marketing, empowering consumers to actively participate in the...

Winning Customer Loyalty in an Economic Crisis by Shaun Smith more

It is true that customers buy less in an economic recession. But the fact is that they still buy—customers are just...

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Brand Marketing Specialist TripAdvisor LLC | Pennington, NJ
Posted: Apr 26
Brand Project Manager Mercury Media | Framingham, MA
Posted: May 17
Sr Specialist, Social Marketing - Chico's Brand Chicos | Fort Myers, FL
Posted: Mar 27
Brand Specialist, Mobile Electronics Amazon | Seattle, WA
Posted: May 21
Brand Specialist, Movies & Music - SVS Amazon | Seattle, WA
Posted: May 21

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