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BRAND MARKETING
Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.
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Internet Retailer - Marketing/Social Media - Most consumers seek out online reviews, but not on social networks
General Motors Corporate Responsibility Newsletter
The Cause Marketing Forum's Annual Conference will be held June 1-2, 2011 at the Hyatt Regency Chicago.
The Korean companies aim to parlay their expertise in tech products to develop computer-like household appliances,...
Green has gone mainstream—and bringing with it new rules for reaching today’s green consumers. What used to be a fringe...
65% of internet users have paid to access or download some kind of digital content. Music and software are the most...
A joint study released by Deloitte and Harrison Group titled, “The 2010 American Pantry Study: The New Rules of the...
images of bee's and wasp's by mike semple
Women are a prime target of marketers, and with good reason: Estimates put their share of household spending at 80%,...
A collection of logos designed by award-winning brand identity expert David Brier. David, an author, creative director...
A colleague shares why he thinks I should have NEVER put this in print...
Why should small businesses pay attention to their brand? Find out how you can make a stronger impression on your...
It used to be providing good value to consumers was easy. You offered a good quality product at a fair price and people...
New technologies —like Twitter, Facebook, YouTube, Flickr, social networking, augmented reality, tagging, wikis, social...
What can your business learn from the smallest of businesses, a local retailer? You might be surprised....
Feeling bombarded by all the theories on the so-called newest, latest and hottest trends in marketing? You're not alone.
It’s time to hit the reset button on business. Business leaders need a new management strategy – one that’s more in...
Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape...
One of the hardest things but also the most vital when using social media is a great Online Identity it's how others...
FuelNet presents a case study on how one smart business doubled sales through a comprehensive rebranding effort.
Top Sources: Brand Marketing
- deniseleeyohn.com
- circle-research.com
- insight.kellogg.northwestern.edu
- marketingvox.com
- slideshare.net
- fuelnet.com
- technicavita.org
- 3blmedia.com
- books.google.com
- slidesha.re
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