There are many misconceptions about the role and importance of brands, especially in a B2B environment.
Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.
Brand Marketing is part of Business Exchange, suggested by Roger Neal. This topic contains 2,334 news and 1,064 blog items. Read updated news, blogs, and resources about Brand Marketing. Find user-submitted articles and reactions on Brand Marketing from like-minded professionals.
Other useful pages, Web sites and tools related to this topic.
Today’s economy requires companies to ensure they have strong brands. Here’s a top 10 list of criteria for evaluating...
An article by denise lee yohn published in the American Marketing Association's Marketing Management magazine -- A...
a summary of a presentation denise lee yohn gave at the digital symposium describing how new Internet-based...
When will a brand scandal spill over and how should competitors respond? Based on Research from Kellogg School of...
Top Sources: Brand Marketing
Please wait, content being added to topic...