An article by denise lee yohn published in the American Marketing Association's Marketing Management magazine -- A...
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BRAND MARKETING
Brand marketing is facing its biggest challenge to date -- weakening of the U.S. market and increased global competition.
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a summary of a presentation denise lee yohn gave at the digital symposium describing how new Internet-based...
When will a brand scandal spill over and how should competitors respond? Based on Research from Kellogg School of...
Top Sources: Brand Marketing
- deniseleeyohn.com
- circle-research.com
- insight.kellogg.northwestern.edu
- marketingvox.com
- slideshare.net
- technicavita.org
- fuelnet.com
- 3blmedia.com
- books.google.com
- entrepreneur.com
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