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<title>Brand Strategy - Business Exchange</title>
<subtitle>Most Active Articles</subtitle>
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<updated>2013-06-18T02:12:13.373-04:00</updated>
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<entry>
<title>Become a Powerful Business Presenter . . . No Excuses</title>
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<updated>2013-06-09T09:57:37.533-04:00</updated>
<summary>Change your attitude and your behavior in ways to develop keen speaking skills to build your personal brand as an especially powerful business presenter</summary>
<content type="html">Change your attitude and your behavior in ways to develop keen speaking skills to build your personal brand as an especially powerful business presenter</content>
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<entry>
<title>Would you read an article about yourself?</title>
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<updated>2013-06-09T09:17:45.154-04:00</updated>
<summary>Of course you would. You would actually want to read it immediately. And your customers are no different from you.</summary>
<content type="html">Of course you would. You would actually want to read it immediately. And your customers are no different from you.</content>
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<title>catarinasworld.com</title>
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<entry>
<title>The X Factor That Will Determine Marissa Mayer&#39;s Success At Yahoo</title>
<link href="http://bx.businessweek.com/brand-strategy/the-x-factor-that-will-determine-marissa-mayers-success-at-yahoo/11401293795562051233-6378b1470cd2c21bcbde906beaa62c17/"/>
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<updated>2012-08-12T06:54:43.478-04:00</updated>
<summary>Yahoo is betting Google’s former innovation guru can turn around its fortunes. While analysts pick apart the tough decisions ahead of her, they are overlooking a critical (if intangible) topic--can she make Yahoo and its culture cool again?</summary>
<content type="html">Yahoo is betting Google’s former innovation guru can turn around its fortunes. While analysts pick apart the tough decisions ahead of her, they are overlooking a critical (if intangible) topic--can she make Yahoo and its culture cool again?</content>
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<title>connectture.com</title>
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<entry>
<title>OPE Sponsorship — Oshkosh Placement Exchange</title>
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<updated>2012-10-15T04:21:35.001-04:00</updated>
<summary></summary>
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<title>theope.org</title>
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<entry>
<title>The Importance of a Content Managed Website</title>
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<updated>2013-02-28T07:12:39.448-05:00</updated>
<summary>Having a website is very important for your business. Having a website without a content management system (CMS) is a big mistake. A CMS is critical to the success of your business and understanding why will bring you added success.</summary>
<content type="html">Having a website is very important for your business. Having a website without a content management system (CMS) is a big mistake. A CMS is critical to the success of your business and understanding why will bring you added success.</content>
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<title>compukol.com</title>
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<entry>
<title>Branding for success in our global world</title>
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<updated>2013-06-05T05:47:58.122-04:00</updated>
<summary>Developing nations are not going to cede power to the US and Europe out of gratefulness. So the West needs to face up to reality - their brand is losing out.</summary>
<content type="html">Developing nations are not going to cede power to the US and Europe out of gratefulness. So the West needs to face up to reality - their brand is losing out.</content>
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<title>catarinasworld.com</title>
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<entry>
<title>Pet Innovation - Think iTunes For Your 4-Legged Friends</title>
<link href="http://bx.businessweek.com/brand-strategy/pet-innovation---think-itunes-for-your-4-legged-friends/12280818319271774413-3c6bd811012761c9bc2ecd3d06e71f6c/"/>
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<updated>2012-07-15T23:03:54.985-04:00</updated>
<summary>Pet Innovation...Think iTunes For Your 4-Legged Friends. Dog, cat lover, horse lover! Innovation has no preference. PatrickTV shares a look at a new form of innovation that makes pets all around the world purr while also giving you the insights and approach behind it all.It is called Pet Acoustics and it fuses music and then animal expertise with audio technology that changes how pets hear the world. Then it is all coupled with mobile apps...</summary>
<content type="html">Pet Innovation...Think iTunes For Your 4-Legged Friends. Dog, cat lover, horse lover! Innovation has no preference. PatrickTV shares a look at a new form of innovation that makes pets all around the world purr while also giving you the insights and approach behind it all.It is called Pet Acoustics and it fuses music and then animal expertise with audio technology that changes how pets hear the world. Then it is all coupled with mobile apps...</content>
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<title>innovationexcellence.com</title>
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<entry>
<title>Brand Development with Kinetic Underground</title>
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<updated>2012-07-12T21:58:58.828-04:00</updated>
<summary>Kinetic Underground, Inc. is a visual entertainment and licensing corporation. It concentrates on developing global brands and licensing intellectual properties. In just a few years Kinetic Underground has established itself as one of the most sought-after licensing and graphic boutiques, working with established companies such as Hasbro, Capcom, Bandai/Namco, Sesame Workshop, Art Asylum and Abrams/Gentile Entertainment.</summary>
<content type="html">Kinetic Underground, Inc. is a visual entertainment and licensing corporation. It concentrates on developing global brands and licensing intellectual properties. In just a few years Kinetic Underground has established itself as one of the most sought-after licensing and graphic boutiques, working with established companies such as Hasbro, Capcom, Bandai/Namco, Sesame Workshop, Art Asylum and Abrams/Gentile Entertainment.</content>
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<entry>
<title>What Does &#39;Going for the Gold&#39; Mean for Your Business?</title>
<link href="http://bx.businessweek.com/brand-strategy/what-does-going-for-the-gold-mean-for-your-business/14067618938484429072-4317ea68009640f488c428dc4cf0bfc0/"/>
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<updated>2012-07-14T10:58:49.285-04:00</updated>
<summary>The recent U.S. Olympic swimming trials brought elation for some athletes, heartbreak for others. Find out what we can all learn from their passionate pursuit of winning.</summary>
<content type="html">The recent U.S. Olympic swimming trials brought elation for some athletes, heartbreak for others. Find out what we can all learn from their passionate pursuit of winning.</content>
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<title>innovationexcellence.com</title>
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<entry>
<title>Could your visual presentations be better?</title>
<link href="http://bx.businessweek.com/brand-strategy/could-your-visual-presentations-be-better/8226226872197900209-76adc2a998f39cee84ef6a87b518462b/"/>
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<updated>2013-03-17T06:58:07.041-04:00</updated>
<summary>Are there more efficient ways of getting your message across? Could you increase clarity and have more impact? Nancy Duarte&#39;s suggestions may be useful for you.</summary>
<content type="html">Are there more efficient ways of getting your message across? Could you increase clarity and have more impact? Nancy Duarte&#39;s suggestions may be useful for you.</content>
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<title>catarinasworld.com</title>
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<title>How to Improve Your Facebook Fan Engagement</title>
<link href="http://bx.businessweek.com/brand-strategy/how-to-improve-your-facebook-fan-engagement/6978265112324077613-fec90ab5f0e6ade28f4ddcb29315c59a/"/>
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<updated>2012-10-03T17:57:15.122-04:00</updated>
<summary>Learn what to post on your Facebook timeline and when to post it to increase audience engagement rates.</summary>
<content type="html">Learn what to post on your Facebook timeline and when to post it to increase audience engagement rates.</content>
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<title>pamorama.net</title>
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<bx:fullname>Pam Dyer</bx:fullname>
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<entry>
<title>Verbal Branding in Banking | Labbrand Brand Innovations</title>
<link href="http://bx.businessweek.com/brand-strategy/verbal-branding-in-banking--labbrand-brand-innovations/12323027008868084369-1b7ae2fa1d1841d30fc60e7f58e167f8/"/>
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<updated>2012-12-12T05:25:52.146-05:00</updated>
<summary>Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.</summary>
<content type="html">Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.</content>
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<title>labbrand.com</title>
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<bx:external-link>http://www.labbrand.com/knowledge/brandsource/verbal-branding-banking</bx:external-link>
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<bx:fullname>Vladimir Djurovic</bx:fullname>
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<title>Beginners &amp; Experts - At Home in a Stranger&#39;s House</title>
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<updated>2013-01-17T04:31:03.756-05:00</updated>
<summary>HouseTrip has introduced a new way of travelling: cheap, easy and above all “authentic”</summary>
<content type="html">HouseTrip has introduced a new way of travelling: cheap, easy and above all “authentic”</content>
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<title>beginnersandexperts.com</title>
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<entry>
<title>Strategy Ain&#39;t What it Used to Be</title>
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<updated>2012-09-12T20:54:58.252-04:00</updated>
<summary>Still doing strategic planning the same old way? Get with the new approach or get left behind!</summary>
<content type="html">Still doing strategic planning the same old way? Get with the new approach or get left behind!</content>
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<title>innovationexcellence.com</title>
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<entry>
<title>Strategic Thinking Skills ... as seen in The Wall Street Journal</title>
<link href="http://bx.businessweek.com/brand-strategy/strategic-thinking-skills--as-seen-in-the-wall-street-journal/12285170155400758526-4eb219af01625faa9c90605082e64221/"/>
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<updated>2013-05-30T01:01:53.817-04:00</updated>
<summary>Strategic thinking skills means setting goals, developing long-range plans, anticipating the unexpected, analyzing your environment, and winning the race.</summary>
<content type="html">Strategic thinking skills means setting goals, developing long-range plans, anticipating the unexpected, analyzing your environment, and winning the race.</content>
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<title>ihatepresentations.com</title>
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<entry>
<title>Facebook Lags Behind Pinterest in Social Shopping Engagement</title>
<link href="http://bx.businessweek.com/brand-strategy/facebook-lags-behind-pinterest-in-social-shopping-engagement/11229219445361419579-c2db8233ff559f9d145b63aece981fdd/"/>
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<updated>2012-11-03T18:51:29.521-04:00</updated>
<summary>69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.</summary>
<content type="html">69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.</content>
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<title>pamorama.net</title>
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<bx:external-link>http://www.pamorama.net/2012/11/03/facebook-users-engagement-with-brands-and-retailers-is-less-than-pinterest-users-engagement/#axzz2B1EpNGd2</bx:external-link>
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<entry>
<title>BAiND:FoF? | Labbrand Brand Innovations</title>
<link href="http://bx.businessweek.com/brand-strategy/baindfof--labbrand-brand-innovations/2569771413905753427-362541f7a47f8b06225d57c13a7af839/"/>
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<updated>2012-12-09T21:41:23.049-05:00</updated>
<summary>Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.</summary>
<content type="html">Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.</content>
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<title>labbrand.com</title>
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<bx:external-link>http://www.labbrand.com/knowledge/brandsource/baindfof</bx:external-link>
<bx:adder>
<bx:fullname>Vladimir Djurovic</bx:fullname>
<bx:id>vdjurovic387</bx:id>
<bx:link href="http://bx.businessweek.com/profile/vladimir-djurovic/vdjurovic387/"/>
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<bx:action>
<bx:total>2</bx:total>
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</entry>
<entry>
<title>Velocity is the Only Innovation Outcome that Matters</title>
<link href="http://bx.businessweek.com/brand-strategy/velocity-is-the-only-innovation-outcome-that-matters/16424443881353280018-fc4a28d9af7d7a4f8d260fb7ab8084ce/"/>
<id>urn:com:businessweek:bx:article:16424443881353280018-fc4a28d9af7d7a4f8d260fb7ab8084ce</id>
<updated>2012-07-16T16:22:19.050-04:00</updated>
<summary>Recently I wrote an introductory blog post about the importance of VELOCITY as an innovation outcome. Today I want to drill a little deeper, to examine why velocity is so important to many businesses, and why innovation should be the technique that many turn to to accelerate velocity.</summary>
<content type="html">Recently I wrote an introductory blog post about the importance of VELOCITY as an innovation outcome. Today I want to drill a little deeper, to examine why velocity is so important to many businesses, and why innovation should be the technique that many turn to to accelerate velocity.</content>
<source>
<title>innovationexcellence.com</title>
</source>
<bx:external-link>http://www.innovationexcellence.com/blog/2012/07/16/velocity-is-the-only-innovation-outcome-that-matters/</bx:external-link>
<bx:adder>
<bx:fullname>Dru Sturgess</bx:fullname>
<bx:id>dsturgess259</bx:id>
<bx:link href="http://bx.businessweek.com/profile/dru-sturgess/dsturgess259/"/>
</bx:adder>
<bx:action>
<bx:total>4</bx:total>
<bx:view>4</bx:view>
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</entry>
<entry>
<title>Making Your Brand a Raging Success</title>
<link href="http://bx.businessweek.com/brand-strategy/making-your-brand-a-raging-success/1342471558465580510-37388cf7c56e6f99c9e2201728b9a067/"/>
<id>urn:com:businessweek:bx:article:1342471558465580510-37388cf7c56e6f99c9e2201728b9a067</id>
<updated>2013-04-23T07:22:27.686-04:00</updated>
<summary>Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors.</summary>
<content type="html">Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors.</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/making-your-brand-a-raging-success/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
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</entry>
<entry>
<title>Compelling Subject Lines to Get People to Open Your Email</title>
<link href="http://bx.businessweek.com/brand-strategy/compelling-subject-lines-to-get-people-to-open-your-email/17274115263130945870-8add71944fed0a68eb66e21002f294da/"/>
<id>urn:com:businessweek:bx:article:17274115263130945870-8add71944fed0a68eb66e21002f294da</id>
<updated>2012-07-19T06:10:35.327-04:00</updated>
<summary>Using the phrase “You are not alone” as the subject of your Email gets people’s attention like no other phrase. The reason that it draws so much attention is that it touches them on a personal level. It touches emotions.</summary>
<content type="html">Using the phrase “You are not alone” as the subject of your Email gets people’s attention like no other phrase. The reason that it draws so much attention is that it touches them on a personal level. It touches emotions.</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/compelling-subject-lines-to-get-people-to-open-your-email/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
<bx:view>1</bx:view>
<bx:save>0</bx:save>
<bx:reaction>0</bx:reaction>
</bx:action>
</entry>
<entry>
<title>Branding with Chinese Zodiac: The Year of Snake Embraced by Global Brands</title>
<link href="http://bx.businessweek.com/brand-strategy/branding-with-chinese-zodiac-the-year-of-snake-embraced-by-global-brands/9784058808765372000-e2eeb83c209824a6d9cfdf8209841cdc/"/>
<id>urn:com:businessweek:bx:article:9784058808765372000-e2eeb83c209824a6d9cfdf8209841cdc</id>
<updated>2013-03-18T01:39:50.394-04:00</updated>
<summary>Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.</summary>
<content type="html">Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.</content>
<source>
<title>labbrand.com</title>
</source>
<bx:external-link>http://www.labbrand.com/knowledge/brandsource/branding-chinese-zodiac-year-snake-embraced-global-brands</bx:external-link>
<bx:adder>
<bx:fullname>Vladimir Djurovic</bx:fullname>
<bx:id>vdjurovic387</bx:id>
<bx:link href="http://bx.businessweek.com/profile/vladimir-djurovic/vdjurovic387/"/>
</bx:adder>
<bx:action>
<bx:total>2</bx:total>
<bx:view>0</bx:view>
<bx:save>1</bx:save>
<bx:reaction>1</bx:reaction>
</bx:action>
</entry>
<entry>
<title>Digital in China: Top Trends and Best Examples of 2012</title>
<link href="http://bx.businessweek.com/brand-strategy/digital-in-china-top-trends-and-best-examples-of-2012/6442558347126427761-2e5832f829bf11505138ceba4d2916ec/"/>
<id>urn:com:businessweek:bx:article:6442558347126427761-2e5832f829bf11505138ceba4d2916ec</id>
<updated>2013-01-08T21:30:37.741-05:00</updated>
<summary>Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.</summary>
<content type="html">Labbrand is the leading China based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.</content>
<source>
<title>labbrand.com</title>
</source>
<bx:external-link>http://www.labbrand.com/knowledge/best-practices/digital-china-top-trends-and-best-examples-2012</bx:external-link>
<bx:adder>
<bx:fullname>Vladimir Djurovic</bx:fullname>
<bx:id>vdjurovic387</bx:id>
<bx:link href="http://bx.businessweek.com/profile/vladimir-djurovic/vdjurovic387/"/>
</bx:adder>
<bx:action>
<bx:total>2</bx:total>
<bx:view>1</bx:view>
<bx:save>1</bx:save>
<bx:reaction>0</bx:reaction>
</bx:action>
</entry>
<entry>
<title>How to Make Your Small Business Appear Larger - from Noobpreneur.com</title>
<link href="http://bx.businessweek.com/brand-strategy/how-to-make-your-small-business-appear-larger---from-noobpreneurcom/17982371277581650065-07bcc53275ba37a814d5a378f44f8d76/"/>
<id>urn:com:businessweek:bx:article:17982371277581650065-07bcc53275ba37a814d5a378f44f8d76</id>
<updated>2013-05-20T05:20:46.262-04:00</updated>
<summary>How can you boost your small business image? Try the following tips and tricks to create the perfect image management plan.</summary>
<content type="html">How can you boost your small business image? Try the following tips and tricks to create the perfect image management plan.</content>
<source>
<title>bizsugar.com</title>
</source>
<bx:external-link>http://www.bizsugar.com/Strategy/how-to-make-your-small-business-appear-larger-/</bx:external-link>
<bx:adder>
<bx:fullname>Ivan Widjaya</bx:fullname>
<bx:id>iwidjaya482</bx:id>
<bx:link href="http://bx.businessweek.com/profile/ivan-widjaya/iwidjaya482/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
<bx:view>1</bx:view>
<bx:save>0</bx:save>
<bx:reaction>0</bx:reaction>
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</entry>
<entry>
<title>Cheap chic - a recession mega trend?</title>
<link href="http://bx.businessweek.com/brand-strategy/cheap-chic---a-recession-mega-trend/17136950988785908514-33070e413bf81ea455888d7345765ad7/"/>
<id>urn:com:businessweek:bx:article:17136950988785908514-33070e413bf81ea455888d7345765ad7</id>
<updated>2013-03-31T06:16:45.068-04:00</updated>
<summary>In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Will more companies follow suit?</summary>
<content type="html">In a world mired by economic problems supermodel Gisele Bündchen in cheap flip flops made a maker of low-priced sandals really take off. Will more companies follow suit?</content>
<source>
<title>catarinasworld.com</title>
</source>
<bx:external-link>http://catarinasworld.com/cheap-chic-a-recession-mega-trend/</bx:external-link>
<bx:adder>
<bx:fullname>Catarina Alexon</bx:fullname>
<bx:id>calexon582</bx:id>
<bx:link href="http://bx.businessweek.com/profile/catarina-alexon/calexon582/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
<bx:view>1</bx:view>
<bx:save>0</bx:save>
<bx:reaction>0</bx:reaction>
</bx:action>
</entry>
<entry>
<title>The Gap Between Social Customers and Social Marketers</title>
<link href="http://bx.businessweek.com/brand-strategy/the-gap-between-social-customers-and-social-marketers/3839862796658006834-3903deb339a55d9ac92fc187291ffd9c/"/>
<id>urn:com:businessweek:bx:article:3839862796658006834-3903deb339a55d9ac92fc187291ffd9c</id>
<updated>2012-09-08T20:46:14.610-04:00</updated>
<summary>Social media marketers say they know who their customers are, but most have never tried to find out what&#39;s important to them.</summary>
<content type="html">Social media marketers say they know who their customers are, but most have never tried to find out what&#39;s important to them.</content>
<source>
<title>pamorama.net</title>
</source>
<bx:external-link>http://www.pamorama.net/2012/09/08/the-gap-between-social-customers-and-social-marketers/#.UEvf3ZbN58E</bx:external-link>
<bx:adder>
<bx:fullname>Pam Dyer</bx:fullname>
<bx:id>pdyer868</bx:id>
<bx:link href="http://bx.businessweek.com/profile/pam-dyer/pdyer868/"/>
</bx:adder>
<bx:action>
<bx:total>2</bx:total>
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